Implementation of European marketing strategies: a theoretical framework
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Nürnberg
1995
|
| Schriftenreihe: | Betriebswirtschaftliches Institut <Nürnberg> / Lehrstuhl für Marketing: Arbeitspapiere
39 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 11 Bl. |
Internformat
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV010344526 | ||
| 003 | DE-604 | ||
| 005 | 19981022 | ||
| 007 | t | ||
| 008 | 950817s1995 gw |||| 00||| eng d | ||
| 035 | |a (OCoLC)165348081 | ||
| 035 | |a (DE-599)BVBBV010344526 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 044 | |a gw |c DE | ||
| 049 | |a DE-29 |a DE-12 | ||
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a Bukhari, Imaan |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Implementation of European marketing strategies |b a theoretical framework |c Imaan Bukhari |
| 264 | 1 | |a Nürnberg |c 1995 | |
| 300 | |a 11 Bl. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Betriebswirtschaftliches Institut <Nürnberg> / Lehrstuhl für Marketing: Arbeitspapiere |v 39 | |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 1 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 810 | 2 | |a Lehrstuhl für Marketing: Arbeitspapiere |t Betriebswirtschaftliches Institut <Nürnberg> |v 39 |w (DE-604)BV010343392 |9 39 | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006885548&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-006885548 | ||
Datensatz im Suchindex
| _version_ | 1804124766641061888 |
|---|---|
| adam_text | Table of Contents
1. The Euro Marketing Challenge 1
2. The Traditional Approach to Euro Marketing and
Research Objectives of this Paper 2
3. A Resource Based View of European Brand Management 3
4. A Process View of European Brand Management 4
4.1 European Marketing Process Effectiveness 4
4.2 Procedural Justice in European Marketing Decision Making 4
4.3 Mechanisms for Coordinating European Marketing 5
5. An Integrative Perspective on European Brand Management and
Research Propositions 6
References 9
|
| any_adam_object | 1 |
| author | Bukhari, Imaan |
| author_facet | Bukhari, Imaan |
| author_role | aut |
| author_sort | Bukhari, Imaan |
| author_variant | i b ib |
| building | Verbundindex |
| bvnumber | BV010344526 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)165348081 (DE-599)BVBBV010344526 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01492nam a2200361 cb4500</leader><controlfield tag="001">BV010344526</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">19981022 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">950817s1995 gw |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)165348081</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV010344526</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">DE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-29</subfield><subfield code="a">DE-12</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Bukhari, Imaan</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Implementation of European marketing strategies</subfield><subfield code="b">a theoretical framework</subfield><subfield code="c">Imaan Bukhari</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Nürnberg</subfield><subfield code="c">1995</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">11 Bl.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Betriebswirtschaftliches Institut <Nürnberg> / Lehrstuhl für Marketing: Arbeitspapiere</subfield><subfield code="v">39</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="810" ind1="2" ind2=" "><subfield code="a">Lehrstuhl für Marketing: Arbeitspapiere</subfield><subfield code="t">Betriebswirtschaftliches Institut <Nürnberg></subfield><subfield code="v">39</subfield><subfield code="w">(DE-604)BV010343392</subfield><subfield code="9">39</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006885548&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-006885548</subfield></datafield></record></collection> |
| id | DE-604.BV010344526 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:50:53Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006885548 |
| oclc_num | 165348081 |
| open_access_boolean | |
| owner | DE-29 DE-12 |
| owner_facet | DE-29 DE-12 |
| physical | 11 Bl. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| record_format | marc |
| series2 | Betriebswirtschaftliches Institut <Nürnberg> / Lehrstuhl für Marketing: Arbeitspapiere |
| spelling | Bukhari, Imaan Verfasser aut Implementation of European marketing strategies a theoretical framework Imaan Bukhari Nürnberg 1995 11 Bl. txt rdacontent n rdamedia nc rdacarrier Betriebswirtschaftliches Institut <Nürnberg> / Lehrstuhl für Marketing: Arbeitspapiere 39 Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Marketingstrategie (DE-588)4120697-6 s DE-604 Lehrstuhl für Marketing: Arbeitspapiere Betriebswirtschaftliches Institut <Nürnberg> 39 (DE-604)BV010343392 39 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006885548&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Bukhari, Imaan Implementation of European marketing strategies a theoretical framework Marketingstrategie (DE-588)4120697-6 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4144679-3 |
| title | Implementation of European marketing strategies a theoretical framework |
| title_auth | Implementation of European marketing strategies a theoretical framework |
| title_exact_search | Implementation of European marketing strategies a theoretical framework |
| title_full | Implementation of European marketing strategies a theoretical framework Imaan Bukhari |
| title_fullStr | Implementation of European marketing strategies a theoretical framework Imaan Bukhari |
| title_full_unstemmed | Implementation of European marketing strategies a theoretical framework Imaan Bukhari |
| title_short | Implementation of European marketing strategies |
| title_sort | implementation of european marketing strategies a theoretical framework |
| title_sub | a theoretical framework |
| topic | Marketingstrategie (DE-588)4120697-6 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Marketingstrategie Markenpolitik |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006885548&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV010343392 |
| work_keys_str_mv | AT bukhariimaan implementationofeuropeanmarketingstrategiesatheoreticalframework |