L' internationale publicitaire:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | French |
| Veröffentlicht: |
Paris
Ed. La Découverte
1989
|
| Schriftenreihe: | Textes à l'appui
|
| Schlagworte: | |
| Beschreibung: | 248 S. |
| ISBN: | 2707118516 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV010329138 | ||
| 003 | DE-604 | ||
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| 035 | |a (OCoLC)21870706 | ||
| 035 | |a (DE-599)BVBBV010329138 | ||
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| 041 | 0 | |a fre | |
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| 245 | 1 | 0 | |a L' internationale publicitaire |c Armand Mattelart |
| 264 | 1 | |a Paris |b Ed. La Découverte |c 1989 | |
| 300 | |a 248 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Textes à l'appui | |
| 650 | 7 | |a ADVERTISING |2 unbist | |
| 650 | 4 | |a Agences de publicité | |
| 650 | 7 | |a COMMUNICATION PROCESS |2 unbist | |
| 650 | 4 | |a Entreprises multinationales | |
| 650 | 7 | |a PROPAGANDA |2 unbist | |
| 650 | 4 | |a Publicité - Aspect social | |
| 650 | 7 | |a Publicité |2 ram | |
| 650 | 7 | |a Publicité, agences de |2 ram | |
| 650 | 7 | |a Reclame-industrie |2 gtt | |
| 650 | 7 | |a SALES PROMOTION |2 unbist | |
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Interkulturelle Kommunikation | |
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising agencies | |
| 650 | 4 | |a Advertising |x Social aspects | |
| 650 | 4 | |a Communication, International | |
| 650 | 4 | |a Intercultural communication | |
| 650 | 4 | |a International business enterprises | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-006874129 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804124749437075456 |
|---|---|
| any_adam_object | |
| author | Mattelart, Armand 1936- |
| author_GND | (DE-588)108768031 |
| author_facet | Mattelart, Armand 1936- |
| author_role | aut |
| author_sort | Mattelart, Armand 1936- |
| author_variant | a m am |
| building | Verbundindex |
| bvnumber | BV010329138 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821 |
| callnumber-search | HF5821 |
| callnumber-sort | HF 45821 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 17400 |
| ctrlnum | (OCoLC)21870706 (DE-599)BVBBV010329138 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV010329138 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:50:37Z |
| institution | BVB |
| isbn | 2707118516 |
| language | French |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006874129 |
| oclc_num | 21870706 |
| open_access_boolean | |
| owner | DE-739 |
| owner_facet | DE-739 |
| physical | 248 S. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Ed. La Découverte |
| record_format | marc |
| series2 | Textes à l'appui |
| spelling | Mattelart, Armand 1936- Verfasser (DE-588)108768031 aut L' internationale publicitaire Armand Mattelart Paris Ed. La Découverte 1989 248 S. txt rdacontent n rdamedia nc rdacarrier Textes à l'appui ADVERTISING unbist Agences de publicité COMMUNICATION PROCESS unbist Entreprises multinationales PROPAGANDA unbist Publicité - Aspect social Publicité ram Publicité, agences de ram Reclame-industrie gtt SALES PROMOTION unbist Gesellschaft Interkulturelle Kommunikation Multinationales Unternehmen Advertising Advertising agencies Advertising Social aspects Communication, International Intercultural communication International business enterprises Werbung (DE-588)4065541-6 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 s Werbung (DE-588)4065541-6 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Mattelart, Armand 1936- L' internationale publicitaire ADVERTISING unbist Agences de publicité COMMUNICATION PROCESS unbist Entreprises multinationales PROPAGANDA unbist Publicité - Aspect social Publicité ram Publicité, agences de ram Reclame-industrie gtt SALES PROMOTION unbist Gesellschaft Interkulturelle Kommunikation Multinationales Unternehmen Advertising Advertising agencies Advertising Social aspects Communication, International Intercultural communication International business enterprises Werbung (DE-588)4065541-6 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4125431-4 |
| title | L' internationale publicitaire |
| title_auth | L' internationale publicitaire |
| title_exact_search | L' internationale publicitaire |
| title_full | L' internationale publicitaire Armand Mattelart |
| title_fullStr | L' internationale publicitaire Armand Mattelart |
| title_full_unstemmed | L' internationale publicitaire Armand Mattelart |
| title_short | L' internationale publicitaire |
| title_sort | l internationale publicitaire |
| topic | ADVERTISING unbist Agences de publicité COMMUNICATION PROCESS unbist Entreprises multinationales PROPAGANDA unbist Publicité - Aspect social Publicité ram Publicité, agences de ram Reclame-industrie gtt SALES PROMOTION unbist Gesellschaft Interkulturelle Kommunikation Multinationales Unternehmen Advertising Advertising agencies Advertising Social aspects Communication, International Intercultural communication International business enterprises Werbung (DE-588)4065541-6 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | ADVERTISING Agences de publicité COMMUNICATION PROCESS Entreprises multinationales PROPAGANDA Publicité - Aspect social Publicité Publicité, agences de Reclame-industrie SALES PROMOTION Gesellschaft Interkulturelle Kommunikation Multinationales Unternehmen Advertising Advertising agencies Advertising Social aspects Communication, International Intercultural communication International business enterprises Werbung Internationales Marketing |
| work_keys_str_mv | AT mattelartarmand linternationalepublicitaire |