The handbook of international direct marketing: the essential directory and country-by-country guide to this fast-moving, competitive market
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
1995
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXII, 391 S. Ill. |
| ISBN: | 0749414464 |
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| 245 | 1 | 0 | |a The handbook of international direct marketing |b the essential directory and country-by-country guide to this fast-moving, competitive market |c ed. by Adam Baines |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a London |b Kogan Page |c 1995 | |
| 300 | |a XXII, 391 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marchés d'exportation - Répertoires |2 ram | |
| 650 | 7 | |a Marketing direct - Répertoires |2 ram | |
| 650 | 7 | |a Publipostage - Répertoires |2 ram | |
| 650 | 4 | |a Direct marketing -- Handbooks, manuals, etc | |
| 650 | 4 | |a Advertising, Direct-mail -- Handbooks, manuals, etc | |
| 650 | 4 | |a Export marketing -- Handbooks, manuals, etc | |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents Foreword by Pieter S K de Jong, Chairman of EDMA xiii
Acknowledgements xv
Introduction xvii
Contributors xxi
Part One: Planning for International Direct Marketing
1. Handling Foreign Language Campaigns 3
Ursula Griiber, Communication Internationale
2. International Mail Handling 8
Ian Hughes, Mail Marketing
3. Choosing an Agency for an International Direct
Marketing Campaign 14
David Cheek, WWAV
4. The International List Jungle: A Guide to Survival 21
Rosemary Smith, Mardev
5. Advances in the Use of International Records 28
Nicholas di Talamo, Printronic Corporation
6. New Media — Sacred Cow, Show Pony or Work Horse? 39
Paul Phillips, Bridge
Part Two: Country by Country Directory
Western Europe EDMA 5 1
Austria: 53
Overview, Language and Cultural Considerations, Legislation and
Consumer Protection, The Direct Marketing Association, Postal
Services, Providers of DM Services, Services/Products Listing
Belgium: 60
Overview, Language and Cultural Considerations, Legislation and
Consumer Protection, The Direct Marketing Association, Postal
Services, Providers of DM Services, Services/Products Listing
CONTENTS Denmark: 68
Overview, Language and Cultural Considerations, Legislation and
Consumer Protection, The Direct Marketing Association, Postal
Services, Providers of DM Services, Services/Products Listing
Finland: 74
Overview, Language and Cultural Considerations, Legislation and
Consumer Protection, The Direct Marketing Association, Postal
Services, Providers of DM Services, Services/Products Listing
France: 83
Overview, Language and Cultural Considerations, Legislation and
Consumer Protection, The Direct Marketing Association, Postal
Services, Providers of DM Services, Services/Products Listing
Germany: 94
Overview, Language and Cultural Considerations, Legislation and
Consumer Protection, The Direct Marketing Association, Postal
Services, Providers of DM Services, Services/Products Listing
Greece: 109
Overview, Language and Cultural Considerations, Legislation and
Consumer Protection, The Direct Marketing Association, Postal
Services, Providers of DM Services, Services/Products Listing
Republic of Ireland: 112
Overview, Language and Cultural Considerations, Legislation and
Consumer Protection, The Direct Marketing Association, Postal
Services, Providers of DM Services, Services/Products Listing
Italy: 122
Overview, Language and Cultural Considerations, Legislation and
Consumer Protection, The Direct Marketing Association, Postal
Services, Providers of DM Services, Services/Products Listing
Luxembourg: 128
Overview, Language and Cultural Considerations, Legislation and
Consumer Protection, The Direct Marketing Association, Postal
Services
CONTENTS The Netherlands: 130
Overview, Language and Cultural Considerations, Legislation and
Consumer Protection, The Direct Marketing Association, Postal
Services, Providers of DM Services, Services/Products Listing
Norway: 146
Overview, Language and Cultural Considerations, Legislation and
Consumer Protection, The Direct Marketing Association, Postal
Services, Providers of DM Services, Services/Products Listing
Portugal: 152
Overview, Language and Cultural Considerations, Legislation and
Consumer Protection, The Direct Marketing Association, Postal
Services, Providers of DM Services, Services/Products Listing
Spain: 155
Overview, Language and Cultural Considerations, Legislation and
Consumer Protection, The Direct Marketing Association, Postal
Services, Providers of DM Services, Services/Products Listing
Sweden: 164
Overview, Language and Cultural Considerations, Legislation and
Consumer Protection, The Direct Marketing Association, Postal
Services, Providers of DM Services, Services/Products Listing
Switzerland: 171
Overview, Language and Cultural Considerations, Legislation and
Consumer Protection, The Direct Marketing Association, Postal
Services, Providers of DM Services, Services/Products Listing
United Kingdom: 179
Overview, Language and Cultural Considerations, Legislation and
Consumer Protection, The Direct Marketing Association, Postal
Services, Providers of DM Services, Services/Products Listing
Eastern Europe: 225
Bulgaria; CIS; Czech Republic; Hungary; Poland; Romania,
Slovakia. Providers of DM Services, Services/Products Listing
CONTENTS North America 232
Canada: 232
Overview, Language and Cultural Consi rations, Legislation and
Consumer Protection, The Direct Marketing Association, Postal
Services, Providers of DM Services, Services/Products Listing
United States of America: 253
Overview, Language and Cultural Considerations, Legislation and
Consumer Protection, The Direct Marketing Association, Postal
Services, Providers of DM Services, Services/Products Listing
Latin America 286
Argentina 288
Brazil: 289
Overview, Language and Cultural Considerations, Legislation and
Consumer Protection, The Direct Marketing Association, Postal
Services, Providers of DM Services, Services/Products Listing
Colombia 299
Mexico: 300
Overview, Language and Cultural Considerations, Legislation and
Consumer Protection, The Direct Marketing Association, Postal
Services
Panama: 304
Providers of DM Services, Services/Products Listing
Peru: 306
Providers of DM Services, Services/Products Listing
Venezuela: 308
Overview, Language and Cultural Considerations, Legislation and
Consumer Protection, The Direct Marketing Association, Postal
Services, Providers of DM Services, Services/Products Listing
Asia: — Regional Survey on Asian Consumers Perception of Direct
Marketing 310
1
CONTENTS China: 317
Overview, Language and Cultural Considerations, Legislation and
Consumer Protection, The Direct Marketing Association, Postal
Services
Hong Kong: 320
Overview, Language and Cultural Considerations, Legislation and
Consumer Protection, The Direct Marketing Association, Postal
Services, Providers of DM Services, Services/Products Listing
India: 327
Overview, Language and Cultural Considerations, Legislation and
Consumer Protection, The Direct Marketing Association, Postal
Services, Providers of DM Services, Services/Products Listing
Indonesia 331
Japan: 332
Overview, Language and Cultural Considerations, Legislation and
Consumer Protection, The Direct Marketing Association, Postal
Services, Providers of DM Services, Services/Products Listing
South Korea 339
Malaysia: 340
Overview, Language and Cultural Considerations, Legislation and
Consumer Protection, The Direct Marketing Association, Postal
Services, Providers of DM Services, Services/Products Listing
Philippines: 343
Overview, Language and Cultural Considerations, Legislation and
Consumer Protection, The Direct Marketing Association, Postal
Services, Providers of DM Services, Services/Products Listing
Singapore: 346
Overview, Language and Cultural Considerations, Legislation and
Consumer Protection, The Direct Marketing Association, Postal
Services, Providers of DM Services, Services/Products Listing
CONTENTS Sri Lanka: 354
Overview, Language and Cultural Considerations, Legislation and
Consumer Protection, The Direct Marketing Association, Postal
Services
Taiwan: 356
Overview, Language and Cultural Considerations, Legislation and
Consumer Protection, The Direct Marketing Association, Postal
Services, Providers of DM Services, Services/Products Listing
Thailand: 359
Overview, Language and Cultural Considerations, Legislation and
Consumer Protection, The Direct Marketing Association, Postal
Services, Providers of DM Services, Services/Products Listing
Australasia 362
Australia 362
Overview, Language and Cultural Considerations, Legislation and
Consumer Protection, The Direct Marketing Association, Postal
Services, Providers of DM Services, Services/Products Listing
New Zealand: 370
Overview, Language and Cultural Considerations, Legislation and
Consumer Protection, The Direct Marketing Association, Postal
Services, Providers of DM Services, Services/Products Listing
Middle East 378
South Africa: 380
Overview, Language and Cultural Considerations, Legislation and
Consumer Protection, The Direct Marketing Association, Postal
Services, Providers of DM Services, Services/Products Listing
Contact List 385
Further Reading 387
Index 389
|
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| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
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| isbn | 0749414464 |
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| spelling | The handbook of international direct marketing the essential directory and country-by-country guide to this fast-moving, competitive market ed. by Adam Baines 2. ed. London Kogan Page 1995 XXII, 391 S. Ill. txt rdacontent n rdamedia nc rdacarrier Marchés d'exportation - Répertoires ram Marketing direct - Répertoires ram Publipostage - Répertoires ram Direct marketing -- Handbooks, manuals, etc Advertising, Direct-mail -- Handbooks, manuals, etc Export marketing -- Handbooks, manuals, etc Direktmarketing (DE-588)4012421-6 gnd rswk-swf Internationaler Vergleich (DE-588)4120509-1 gnd rswk-swf Direktmarketing (DE-588)4012421-6 s Internationaler Vergleich (DE-588)4120509-1 s DE-604 Baines, Adam Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006871044&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | The handbook of international direct marketing the essential directory and country-by-country guide to this fast-moving, competitive market Marchés d'exportation - Répertoires ram Marketing direct - Répertoires ram Publipostage - Répertoires ram Direct marketing -- Handbooks, manuals, etc Advertising, Direct-mail -- Handbooks, manuals, etc Export marketing -- Handbooks, manuals, etc Direktmarketing (DE-588)4012421-6 gnd Internationaler Vergleich (DE-588)4120509-1 gnd |
| subject_GND | (DE-588)4012421-6 (DE-588)4120509-1 |
| title | The handbook of international direct marketing the essential directory and country-by-country guide to this fast-moving, competitive market |
| title_auth | The handbook of international direct marketing the essential directory and country-by-country guide to this fast-moving, competitive market |
| title_exact_search | The handbook of international direct marketing the essential directory and country-by-country guide to this fast-moving, competitive market |
| title_full | The handbook of international direct marketing the essential directory and country-by-country guide to this fast-moving, competitive market ed. by Adam Baines |
| title_fullStr | The handbook of international direct marketing the essential directory and country-by-country guide to this fast-moving, competitive market ed. by Adam Baines |
| title_full_unstemmed | The handbook of international direct marketing the essential directory and country-by-country guide to this fast-moving, competitive market ed. by Adam Baines |
| title_short | The handbook of international direct marketing |
| title_sort | the handbook of international direct marketing the essential directory and country by country guide to this fast moving competitive market |
| title_sub | the essential directory and country-by-country guide to this fast-moving, competitive market |
| topic | Marchés d'exportation - Répertoires ram Marketing direct - Répertoires ram Publipostage - Répertoires ram Direct marketing -- Handbooks, manuals, etc Advertising, Direct-mail -- Handbooks, manuals, etc Export marketing -- Handbooks, manuals, etc Direktmarketing (DE-588)4012421-6 gnd Internationaler Vergleich (DE-588)4120509-1 gnd |
| topic_facet | Marchés d'exportation - Répertoires Marketing direct - Répertoires Publipostage - Répertoires Direct marketing -- Handbooks, manuals, etc Advertising, Direct-mail -- Handbooks, manuals, etc Export marketing -- Handbooks, manuals, etc Direktmarketing Internationaler Vergleich |
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