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Bibliographic Details
Main Authors:	Brochand, Bernard (Author), Lendrevie, Jacques (Author)
Format:	Book
Language:	French
Published:	Paris Dalloz 1993
Edition:	4. ed.
Series:	Dalloz Gestion marketing
Subjects:	Publicité - France - Histoire Publicité - France Publicité Publicité, agences de Advertising > France Werbung Frankreich
Physical Description:	XVIII, 606 S. zahlr. Ill., graph. Darst. 1 Beil.
ISBN:	2247014909

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MARC


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245	1	0	\|a Le publicitor \|c Bernard Brochand ; Jacques Lendrevie*
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264		1	\|a Paris \|b Dalloz \|c 1993
300			\|a XVIII, 606 S. \|b zahlr. Ill., graph. Darst. \|e 1 Beil.
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490	0		\|a Dalloz Gestion marketing
650		4	\|a Publicité - France - Histoire
650		7	\|a Publicité - France \|2 ram
650		7	\|a Publicité \|2 ram
650		7	\|a Publicité, agences de \|2 ram
650		4	\|a Advertising \|z France
650	0	7	\|a Werbung \|0 (DE-588)4065541-6 \|2 gnd \|9 rswk-swf
651		4	\|a Frankreich
689	0	0	\|a Werbung \|0 (DE-588)4065541-6 \|D s
689	0		\|5 DE-604
700	1		\|a Lendrevie, Jacques \|e Verfasser \|4 aut
999			\|a oai:aleph.bib-bvb.de:BVB01-006856600

Record in the Search Index

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any_adam_object
author	Brochand, Bernard Lendrevie, Jacques
author_facet	Brochand, Bernard Lendrevie, Jacques
author_role	aut aut
author_sort	Brochand, Bernard
author_variant	b b bb j l jl
building	Verbundindex
bvnumber	BV010304560
callnumber-first	H - Social Science
callnumber-label	HF5813F8B76 1993
callnumber-raw	HF5813F8B76 1993
callnumber-search	HF5813F8B76 1993
callnumber-sort	HF 45813 F8 B76 41993
callnumber-subject	HF - Commerce
classification_rvk	AP 17200
ctrlnum	(OCoLC)27688594 (DE-599)BVBBV010304560
dewey-full	659.1
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.1
dewey-search	659.1
dewey-sort	3659.1
dewey-tens	650 - Management and auxiliary services
discipline	Allgemeines Wirtschaftswissenschaften
edition	4. ed.
format	Book
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geographic	Frankreich
geographic_facet	Frankreich
id	DE-604.BV010304560
illustrated	Illustrated
indexdate	2024-07-09T17:50:12Z
institution	BVB
isbn	2247014909
language	French
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-006856600
oclc_num	27688594
open_access_boolean
owner	DE-739
owner_facet	DE-739
physical	XVIII, 606 S. zahlr. Ill., graph. Darst. 1 Beil.
publishDate	1993
publishDateSearch	1993
publishDateSort	1993
publisher	Dalloz
record_format	marc
series2	Dalloz Gestion marketing
spelling	Brochand, Bernard Verfasser aut Le publicitor Bernard Brochand ; Jacques Lendrevie* 4. ed. Paris Dalloz 1993 XVIII, 606 S. zahlr. Ill., graph. Darst. 1 Beil. txt rdacontent n rdamedia nc rdacarrier Dalloz Gestion marketing Publicité - France - Histoire Publicité - France ram Publicité ram Publicité, agences de ram Advertising France Werbung (DE-588)4065541-6 gnd rswk-swf Frankreich Werbung (DE-588)4065541-6 s DE-604 Lendrevie, Jacques Verfasser aut
spellingShingle	Brochand, Bernard Lendrevie, Jacques Le publicitor Publicité - France - Histoire Publicité - France ram Publicité ram Publicité, agences de ram Advertising France Werbung (DE-588)4065541-6 gnd
subject_GND	(DE-588)4065541-6
title	Le publicitor
title_auth	Le publicitor
title_exact_search	Le publicitor
title_full	Le publicitor Bernard Brochand ; Jacques Lendrevie*
title_fullStr	Le publicitor Bernard Brochand ; Jacques Lendrevie*
title_full_unstemmed	Le publicitor Bernard Brochand ; Jacques Lendrevie*
title_short	Le publicitor
title_sort	le publicitor
topic	Publicité - France - Histoire Publicité - France ram Publicité ram Publicité, agences de ram Advertising France Werbung (DE-588)4065541-6 gnd
topic_facet	Publicité - France - Histoire Publicité - France Publicité Publicité, agences de Advertising France Werbung Frankreich
work_keys_str_mv	AT brochandbernard lepublicitor AT lendreviejacques lepublicitor

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