Market segmentation: a step-by-step approach to creating profitable market segments
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke
MacMillan
1995
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | MacMillan business
|
| Schlagworte: | |
| Beschreibung: | XVII, 271 S. Ill., graph. Darst. |
| ISBN: | 0333637224 0333637232 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV010301492 | ||
| 003 | DE-604 | ||
| 005 | 20040211 | ||
| 007 | t | ||
| 008 | 950718s1995 ad|| |||| 00||| eng d | ||
| 020 | |a 0333637224 |9 0-333-63722-4 | ||
| 020 | |a 0333637232 |9 0-333-63723-2 | ||
| 035 | |a (OCoLC)32387972 | ||
| 035 | |a (DE-599)BVBBV010301492 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-473 | ||
| 050 | 0 | |a HF5415.127 | |
| 082 | 0 | |a 658.83 |2 20 | |
| 084 | |a QP 621 |0 (DE-625)141912: |2 rvk | ||
| 100 | 1 | |a McDonald, Malcolm |d 1938- |e Verfasser |0 (DE-588)118107585 |4 aut | |
| 245 | 1 | 0 | |a Market segmentation |b a step-by-step approach to creating profitable market segments |c Malcolm McDonald and Ian Dunbar |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Basingstoke |b MacMillan |c 1995 | |
| 300 | |a XVII, 271 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a MacMillan business | |
| 650 | 7 | |a Marktsegmentatie |2 gtt | |
| 650 | 4 | |a Market segmentation |z Great Britain | |
| 650 | 0 | 7 | |a Marktsegmentierung |0 (DE-588)4037644-8 |2 gnd |9 rswk-swf |
| 651 | 4 | |a Großbritannien | |
| 689 | 0 | 0 | |a Marktsegmentierung |0 (DE-588)4037644-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Dunbar, Ian |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-006853906 | ||
Datensatz im Suchindex
| _version_ | 1804124719377547264 |
|---|---|
| any_adam_object | |
| author | McDonald, Malcolm 1938- Dunbar, Ian |
| author_GND | (DE-588)118107585 |
| author_facet | McDonald, Malcolm 1938- Dunbar, Ian |
| author_role | aut aut |
| author_sort | McDonald, Malcolm 1938- |
| author_variant | m m mm i d id |
| building | Verbundindex |
| bvnumber | BV010301492 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.127 |
| callnumber-search | HF5415.127 |
| callnumber-sort | HF 45415.127 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)32387972 (DE-599)BVBBV010301492 |
| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| geographic | Großbritannien |
| geographic_facet | Großbritannien |
| id | DE-604.BV010301492 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:50:08Z |
| institution | BVB |
| isbn | 0333637224 0333637232 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006853906 |
| oclc_num | 32387972 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG |
| owner_facet | DE-473 DE-BY-UBG |
| physical | XVII, 271 S. Ill., graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | MacMillan |
| record_format | marc |
| series2 | MacMillan business |
| spelling | McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut Market segmentation a step-by-step approach to creating profitable market segments Malcolm McDonald and Ian Dunbar 1. publ. Basingstoke MacMillan 1995 XVII, 271 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier MacMillan business Marktsegmentatie gtt Market segmentation Great Britain Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Großbritannien Marktsegmentierung (DE-588)4037644-8 s DE-604 Dunbar, Ian Verfasser aut |
| spellingShingle | McDonald, Malcolm 1938- Dunbar, Ian Market segmentation a step-by-step approach to creating profitable market segments Marktsegmentatie gtt Market segmentation Great Britain Marktsegmentierung (DE-588)4037644-8 gnd |
| subject_GND | (DE-588)4037644-8 |
| title | Market segmentation a step-by-step approach to creating profitable market segments |
| title_auth | Market segmentation a step-by-step approach to creating profitable market segments |
| title_exact_search | Market segmentation a step-by-step approach to creating profitable market segments |
| title_full | Market segmentation a step-by-step approach to creating profitable market segments Malcolm McDonald and Ian Dunbar |
| title_fullStr | Market segmentation a step-by-step approach to creating profitable market segments Malcolm McDonald and Ian Dunbar |
| title_full_unstemmed | Market segmentation a step-by-step approach to creating profitable market segments Malcolm McDonald and Ian Dunbar |
| title_short | Market segmentation |
| title_sort | market segmentation a step by step approach to creating profitable market segments |
| title_sub | a step-by-step approach to creating profitable market segments |
| topic | Marktsegmentatie gtt Market segmentation Great Britain Marktsegmentierung (DE-588)4037644-8 gnd |
| topic_facet | Marktsegmentatie Market segmentation Great Britain Marktsegmentierung Großbritannien |
| work_keys_str_mv | AT mcdonaldmalcolm marketsegmentationastepbystepapproachtocreatingprofitablemarketsegments AT dunbarian marketsegmentationastepbystepapproachtocreatingprofitablemarketsegments |