The 1992 presidential campaign: a communication perspective

Political campaigns are highly complex and sophisticated communication events: communication of issues, images, social reality, and persons. They are essentially exercises in the creation, recreation, and transmission of "significant symbols" through human communication. As we attempt to m...

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Format: Buch
Sprache:English
Veröffentlicht: Westport, Conn. [u.a.] Praeger 1994
Ausgabe:1. publ.
Schriftenreihe:Praeger series in political communication
Schlagworte:
Zusammenfassung:Political campaigns are highly complex and sophisticated communication events: communication of issues, images, social reality, and persons. They are essentially exercises in the creation, recreation, and transmission of "significant symbols" through human communication. As we attempt to make sense of our environment, "political bits" of communication inform our voting choices, world views, and legislative desires. This volume considers the 1992 presidential campaign from a communication perspective
Each chapter focuses on a specific area of political campaign communication: the communication functions and activities across the campaign phases, the nomination conventions, the debates, political advertising, the discussion and framing of issues, candidate images, the role and impact of network and local news, "electronic town hall" meetings, and C-Span
Beschreibung:XVII, 263 S.
ISBN:0275945596
027594560X

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