Handbook of marketing scales: multi-item measures for marketing and consumer behavior research
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Newbury Park u.a.
Sage
1993
|
| Schlagworte: | |
| Beschreibung: | XII, 352 S. |
| ISBN: | 0803951558 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV010223521 | ||
| 003 | DE-604 | ||
| 005 | 20120827 | ||
| 007 | t | ||
| 008 | 950619s1993 xxu |||| 00||| eng d | ||
| 020 | |a 0803951558 |9 0-8039-5155-8 | ||
| 035 | |a (OCoLC)27224619 | ||
| 035 | |a (DE-599)BVBBV010223521 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-N2 |a DE-521 |a DE-634 |a DE-83 |a DE-11 |a DE-188 | ||
| 050 | 0 | |a HF5415.3.B323 1993 | |
| 082 | 0 | |a 658.8/3 20 | |
| 082 | 0 | |a 658.8/3 |2 20 | |
| 084 | |a QC 110 |0 (DE-625)141245: |2 rvk | ||
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 100 | 1 | |a Bearden, William O. |d 1945- |e Verfasser |0 (DE-588)135686989 |4 aut | |
| 245 | 1 | 0 | |a Handbook of marketing scales |b multi-item measures for marketing and consumer behavior research |c William O. Bearden ; Richard G. Netemeyer ; Mary F. Mobley |
| 264 | 1 | |a Newbury Park u.a. |b Sage |c 1993 | |
| 300 | |a XII, 352 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Consommateurs - Comportement - Recherche | |
| 650 | 7 | |a Consumentengedrag |2 gtt | |
| 650 | 4 | |a Marketing - Recherche | |
| 650 | 7 | |a Marktonderzoek |2 gtt | |
| 650 | 7 | |a Meetmethoden |2 gtt | |
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Consumer behavior -- Research | |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherforschung |0 (DE-588)4187567-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Forschung |0 (DE-588)4017894-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Methode |0 (DE-588)4038971-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Multidimensionale Skalierung |0 (DE-588)4075090-5 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4066724-8 |a Wörterbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | 1 | |a Forschung |0 (DE-588)4017894-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 1 | 1 | |a Multidimensionale Skalierung |0 (DE-588)4075090-5 |D s |
| 689 | 1 | |5 DE-188 | |
| 689 | 2 | 0 | |a Verbraucherforschung |0 (DE-588)4187567-9 |D s |
| 689 | 2 | 1 | |a Multidimensionale Skalierung |0 (DE-588)4075090-5 |D s |
| 689 | 2 | |5 DE-188 | |
| 689 | 3 | 0 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 3 | 1 | |a Methode |0 (DE-588)4038971-6 |D s |
| 689 | 3 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Netemeyer, Richard G. |e Verfasser |4 aut | |
| 700 | 1 | |a Mobley, Mary F. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-006794716 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804124633553698816 |
|---|---|
| any_adam_object | |
| author | Bearden, William O. 1945- Netemeyer, Richard G. Mobley, Mary F. |
| author_GND | (DE-588)135686989 |
| author_facet | Bearden, William O. 1945- Netemeyer, Richard G. Mobley, Mary F. |
| author_role | aut aut aut |
| author_sort | Bearden, William O. 1945- |
| author_variant | w o b wo wob r g n rg rgn m f m mf mfm |
| building | Verbundindex |
| bvnumber | BV010223521 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.3.B323 1993 |
| callnumber-search | HF5415.3.B323 1993 |
| callnumber-sort | HF 45415.3 B323 41993 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QC 110 QP 611 |
| ctrlnum | (OCoLC)27224619 (DE-599)BVBBV010223521 |
| dewey-full | 658.8/320 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 20 658.8/3 |
| dewey-search | 658.8/3 20 658.8/3 |
| dewey-sort | 3658.8 13 220 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02566nam a2200673 c 4500</leader><controlfield tag="001">BV010223521</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20120827 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">950619s1993 xxu |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0803951558</subfield><subfield code="9">0-8039-5155-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)27224619</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV010223521</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">XD-US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-N2</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.3.B323 1993</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/3 20</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/3</subfield><subfield code="2">20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QC 110</subfield><subfield code="0">(DE-625)141245:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 611</subfield><subfield code="0">(DE-625)141908:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Bearden, William O.</subfield><subfield code="d">1945-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)135686989</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Handbook of marketing scales</subfield><subfield code="b">multi-item measures for marketing and consumer behavior research</subfield><subfield code="c">William O. Bearden ; Richard G. Netemeyer ; Mary F. Mobley</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Newbury Park u.a.</subfield><subfield code="b">Sage</subfield><subfield code="c">1993</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XII, 352 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consommateurs - Comportement - Recherche</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Consumentengedrag</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing - Recherche</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marktonderzoek</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Meetmethoden</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing research</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior -- Research</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherforschung</subfield><subfield code="0">(DE-588)4187567-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Forschung</subfield><subfield code="0">(DE-588)4017894-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Methode</subfield><subfield code="0">(DE-588)4038971-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Multidimensionale Skalierung</subfield><subfield code="0">(DE-588)4075090-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4066724-8</subfield><subfield code="a">Wörterbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Forschung</subfield><subfield code="0">(DE-588)4017894-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Multidimensionale Skalierung</subfield><subfield code="0">(DE-588)4075090-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Verbraucherforschung</subfield><subfield code="0">(DE-588)4187567-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Multidimensionale Skalierung</subfield><subfield code="0">(DE-588)4075090-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2="1"><subfield code="a">Methode</subfield><subfield code="0">(DE-588)4038971-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Netemeyer, Richard G.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Mobley, Mary F.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-006794716</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | (DE-588)4066724-8 Wörterbuch gnd-content |
| genre_facet | Wörterbuch |
| id | DE-604.BV010223521 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:48:46Z |
| institution | BVB |
| isbn | 0803951558 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006794716 |
| oclc_num | 27224619 |
| open_access_boolean | |
| owner | DE-N2 DE-521 DE-634 DE-83 DE-11 DE-188 |
| owner_facet | DE-N2 DE-521 DE-634 DE-83 DE-11 DE-188 |
| physical | XII, 352 S. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Sage |
| record_format | marc |
| spelling | Bearden, William O. 1945- Verfasser (DE-588)135686989 aut Handbook of marketing scales multi-item measures for marketing and consumer behavior research William O. Bearden ; Richard G. Netemeyer ; Mary F. Mobley Newbury Park u.a. Sage 1993 XII, 352 S. txt rdacontent n rdamedia nc rdacarrier Consommateurs - Comportement - Recherche Consumentengedrag gtt Marketing - Recherche Marktonderzoek gtt Meetmethoden gtt Marketing research Consumer behavior -- Research Marketingforschung (DE-588)4200055-5 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf Forschung (DE-588)4017894-8 gnd rswk-swf Methode (DE-588)4038971-6 gnd rswk-swf Multidimensionale Skalierung (DE-588)4075090-5 gnd rswk-swf (DE-588)4066724-8 Wörterbuch gnd-content Verbraucherverhalten (DE-588)4062644-1 s Forschung (DE-588)4017894-8 s DE-604 Marketingforschung (DE-588)4200055-5 s Multidimensionale Skalierung (DE-588)4075090-5 s DE-188 Verbraucherforschung (DE-588)4187567-9 s Methode (DE-588)4038971-6 s 1\p DE-604 Netemeyer, Richard G. Verfasser aut Mobley, Mary F. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bearden, William O. 1945- Netemeyer, Richard G. Mobley, Mary F. Handbook of marketing scales multi-item measures for marketing and consumer behavior research Consommateurs - Comportement - Recherche Consumentengedrag gtt Marketing - Recherche Marktonderzoek gtt Meetmethoden gtt Marketing research Consumer behavior -- Research Marketingforschung (DE-588)4200055-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Verbraucherforschung (DE-588)4187567-9 gnd Forschung (DE-588)4017894-8 gnd Methode (DE-588)4038971-6 gnd Multidimensionale Skalierung (DE-588)4075090-5 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4062644-1 (DE-588)4187567-9 (DE-588)4017894-8 (DE-588)4038971-6 (DE-588)4075090-5 (DE-588)4066724-8 |
| title | Handbook of marketing scales multi-item measures for marketing and consumer behavior research |
| title_auth | Handbook of marketing scales multi-item measures for marketing and consumer behavior research |
| title_exact_search | Handbook of marketing scales multi-item measures for marketing and consumer behavior research |
| title_full | Handbook of marketing scales multi-item measures for marketing and consumer behavior research William O. Bearden ; Richard G. Netemeyer ; Mary F. Mobley |
| title_fullStr | Handbook of marketing scales multi-item measures for marketing and consumer behavior research William O. Bearden ; Richard G. Netemeyer ; Mary F. Mobley |
| title_full_unstemmed | Handbook of marketing scales multi-item measures for marketing and consumer behavior research William O. Bearden ; Richard G. Netemeyer ; Mary F. Mobley |
| title_short | Handbook of marketing scales |
| title_sort | handbook of marketing scales multi item measures for marketing and consumer behavior research |
| title_sub | multi-item measures for marketing and consumer behavior research |
| topic | Consommateurs - Comportement - Recherche Consumentengedrag gtt Marketing - Recherche Marktonderzoek gtt Meetmethoden gtt Marketing research Consumer behavior -- Research Marketingforschung (DE-588)4200055-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Verbraucherforschung (DE-588)4187567-9 gnd Forschung (DE-588)4017894-8 gnd Methode (DE-588)4038971-6 gnd Multidimensionale Skalierung (DE-588)4075090-5 gnd |
| topic_facet | Consommateurs - Comportement - Recherche Consumentengedrag Marketing - Recherche Marktonderzoek Meetmethoden Marketing research Consumer behavior -- Research Marketingforschung Verbraucherverhalten Verbraucherforschung Forschung Methode Multidimensionale Skalierung Wörterbuch |
| work_keys_str_mv | AT beardenwilliamo handbookofmarketingscalesmultiitemmeasuresformarketingandconsumerbehaviorresearch AT netemeyerrichardg handbookofmarketingscalesmultiitemmeasuresformarketingandconsumerbehaviorresearch AT mobleymaryf handbookofmarketingscalesmultiitemmeasuresformarketingandconsumerbehaviorresearch |