Making money on the internet:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
McGraw-Hill
1995
|
| Schriftenreihe: | Computing McGraw-Hill
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 306 S. Ill. |
| ISBN: | 0070240493 0070240507 |
Internformat
MARC
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| 100 | 1 | |a Glossbrenner, Alfred |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Making money on the internet |c Alfred and Emily Glossbrenner |
| 264 | 1 | |a New York, NY [u.a.] |b McGraw-Hill |c 1995 | |
| 300 | |a XIV, 306 S. |b Ill. | ||
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Introduction ix
Parti
Internet essentials:
A diagram of the playing field
1 How to make (or lose) a fortune 7
Lessons from the past 2
A trip through time 4
IBM Sears: The Prodigy project 8
What s wrong with this model? 9
Why it does or doesn t work 13
The Seven Rules of successful online selling 15
2 Crucial concepts made simple:
How the online world works 23
Understanding overview 24
The bandwidth problem 25
Pre positioning the heavy armor 29
Pre positioned graphics: Prodigy America Online 32
Summary overview 33
3 Everything but the Internet 37
Order out of chaos: Five main categories 39
The relevant players 42
The Big Five consumer online systems 42
A quick cost comparison of the Big Five 54
Bulletin Board Systems 55
The most crucial point 59
4 Enter the Internet:
All the basic features 61
The year everything changed 62
They gotta have a deal 63
Where did the Internet come from? 65
Packet switching is the key 66
Content features 68
Five key Internet concepts 69
The main Internet features 73
Conclusion 83
5 How to get well connected 85
What it takes to go online 86
Buying the old fashioned way 89
What you need to know about any comm program 90
Connecting to the Net 94
And the winner is ... 97
How to find a service provider 98
The Providers of Commercial Internet Access
(POCIA) Directory 99
The InterNIC Information Services List 100
How to choose a provider 100
Conclusion 102
Major In ternet access providers 102
Part 2
The tools at hand
6 E mail: The most useful feature 105
The big payoff 106
Basic e mail, all systems 107
Getting Internet specific 108
Getting a list of country codes 111
IP addresses when to use them 111
Encrypt your text for privacy 112
Sending mail to other networks 113
E mail signatures 115
Signatures on parade 117
i
And finally, there s Finger 118
Try your hand at Finger 120
7 Auto responders: The best marketing tool of all! 121
Geared to information distribution 122
The you approach 123
Marc Hyman s Internet Automat 126
How to pick an auto responder vendor 128
Auto responders to try 129
FireCrystal tips on preparing your message 132
Conclusion: Tell the world 133
8 Spreading the word:
Advertising and FREE directory listing 135
Uncommon common sense 136
A small business example 137
Internet directory listings 141
Keep track of those directories! 143
The InterNIC Directory of Directories 144
Dave Taylor s Internet Mall 148
The Internet Business Pages 150
The AT T 800 Directory 151
Susan Estrada s NetPages 153
Bottom line on directories 158
9 Making the most of newsgroups mailing lists 159
Finding out what people are saying 160
Why are they called news groups? 161
Newsgroup essentials 161
Crucial points 162
Newsgroup hierarchies 166
Get your feet wet! 167
Now for the payoff! 168
The best way to proceed 169
The best approach of all 171
Hand crafted selling 172
Details, details: Three crucial pieces 174
How do ALT groups get created? 176
Mailing lists 177
Thinking about mailing lists 178
A list of lists example 179
Conclusion 180
10 Gopher based storefronts 181
Go for this, go for that 182
Where does the information come from? 183
Exploring Gopherspace 184
Sample lots of storefronts 186
Conclusion 192
11 World Wide Web storefronts 795
Loud ludicrous claims 196
Graphics are sexy 198
The naked emperor, again 200
Definition of terms 201
Directories other Web goodies 205
Interesting Business Sites 208
Payment concerns 212
12 Interpreneurs inaction 215
Nautical Bookshelf 216
Moon Travel Handbooks 220
The Capitol Steps 222
Dave Taylor s Internet Mall 227
Judging the traffic 230
The Company Corporation 231
Let them communicate! 232
Still more great companies 233
Conclusion: What s the rush? 237
Appendices
A FireCrystal Consulting 239
B The Internet Toolkit Glossbrenner s Choice 245
C Internet access providers 265
Index 291
|
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| discipline | Informatik Wirtschaftswissenschaften |
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| spelling | Glossbrenner, Alfred Verfasser aut Making money on the internet Alfred and Emily Glossbrenner New York, NY [u.a.] McGraw-Hill 1995 XIV, 306 S. Ill. txt rdacontent n rdamedia nc rdacarrier Computing McGraw-Hill Industrial management -- United States -- Computer network resources -- Case studies Internet Internet advertising Information networks Unternehmen (DE-588)4061963-1 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf USA (DE-588)4522595-3 Fallstudiensammlung gnd-content Internet (DE-588)4308416-3 s Kommunikation (DE-588)4031883-7 s Unternehmen (DE-588)4061963-1 s DE-604 Online-Marketing (DE-588)7706419-7 s Glossbrenner, Emily Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006794243&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Glossbrenner, Alfred Glossbrenner, Emily Making money on the internet Industrial management -- United States -- Computer network resources -- Case studies Internet Internet advertising Information networks Unternehmen (DE-588)4061963-1 gnd Online-Marketing (DE-588)7706419-7 gnd Kommunikation (DE-588)4031883-7 gnd Internet (DE-588)4308416-3 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)7706419-7 (DE-588)4031883-7 (DE-588)4308416-3 (DE-588)4522595-3 |
| title | Making money on the internet |
| title_auth | Making money on the internet |
| title_exact_search | Making money on the internet |
| title_full | Making money on the internet Alfred and Emily Glossbrenner |
| title_fullStr | Making money on the internet Alfred and Emily Glossbrenner |
| title_full_unstemmed | Making money on the internet Alfred and Emily Glossbrenner |
| title_short | Making money on the internet |
| title_sort | making money on the internet |
| topic | Industrial management -- United States -- Computer network resources -- Case studies Internet Internet advertising Information networks Unternehmen (DE-588)4061963-1 gnd Online-Marketing (DE-588)7706419-7 gnd Kommunikation (DE-588)4031883-7 gnd Internet (DE-588)4308416-3 gnd |
| topic_facet | Industrial management -- United States -- Computer network resources -- Case studies Internet Internet advertising Information networks Unternehmen Online-Marketing Kommunikation USA Fallstudiensammlung |
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