Marketing and entrepreneurship: research ideas and opportunities
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Westport, Conn. u.a.
Quorum Books
1994
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 330 S. |
| ISBN: | 0899307655 |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing and entrepreneurship |b research ideas and opportunities |c Gerald E. Hills |
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Datensatz im Suchindex
| _version_ | 1804124618345152512 |
|---|---|
| adam_text | Contents
Tables and Figures xi
Preface xiii
Introduction 1
A Definitional Debate
1. Marketing and Entrepreneurship: The Domain 5
Gerald E. Hills
2. Defining and Conceptualizing Entrepreneurship: A
Process Approach 11
Neil C. Churchill and Daniel F. Muzyka
3. Where s Entrepreneurship? Finding the Definitive
Definition 25
William B. Gartner
4. Marketing/Entrepreneurship Interface: A
Conceptualization 35
David M. Gardner
5. Broadening the Concept of Entrepreneur: The
Entrepreneurial Consumer 55
Jonathan C. Huefner and H. Keith Hunt
viii Contents
Identifying and Evaluating Opportunities
6. Conceptualizing Entrepreneurial Opportunity
Identification 61
Peder Smed Christensen, Ole Ohlenschlaeger Madsen,
and Rein Peterson
7. Evaluating New Venture Ideas: Considerations from the
New Product Development Process 77
Stanley F. Stasch
8. Opportunity Recognition: Lessons from Venture Capital 95
Jeffry A. Timtnons and Daniel F. Muzyka
9. Analyzing Market Opportunities for New Ventures 115
Ernest R. Cadotte and Robert B. Woodruff
Research Opportunities and the Marketing Mix
10. Product/Service Development in New/Growing Firms 131
Robert D. Hisrich
11. Pricing for Entrepreneurial Firms 145
Richard D. Teach and Robert G. Schwartz
12. Distribution in New/Growing Firms 163
Charles H. Davis and Mohammed Y. A. Rawwas
13. Entrepreneurship and the Sales Function 189
Michael H. Morris, Raymond W. LaForge, and
Thomas N. Ingram
14. Research on Marketing Communication at the
Marketing/Entrepreneurship Interface 207
Rae K. Eighmey, John B. Eighmey, and H. Keith Hunt
15. Market Entry Strategies for New Corporate Ventures 217
Zenas Block and Ian C. MacMillan
Contents ix
16. An Agenda for Integrating Entrepreneurship and
Marketing Strategy Research 235
David W. Cravens, Dale A. Lunsford, Gerald E. Hills,
and Raymond W. LaForge
A Broader Perspective
17. Entrepreneurship in International Marketing: A
Continuing Research Challenge 255
Hans B. Thorelli and George Tesar
18. Entrepreneurship in LDCs: Perspectives and Experiences 269
William Lazer and David K. Hardin
19. The Entrepreneur, The Market Context, and The Venture 285
Alan L. Carsrud, Robert H. Brockhaus, and Kelly G.
Shaver
20. Employment Growth in the Decade of the Entrepreneur 295
Bruce A. Kirchhoff and Bruce D. Phillips
Index 315
About the Editor and Contributors 323
Tables and Figures
Tables
4.1 Sources of Entrepreneurial Behavior 43
4.2 Important Interface Concepts 47
7.1 Three Circumstances That Can Help Determine if a
New Venture Idea Should be Screened and Evaluated 84
8.1 Fatal Flaws (Leading to Venture Failure) 111
9.1 Components of a Customer Profile 122
9.2 Components of a Channel Profile 124
9.3 Components of an Industry Profile 126
9.4 Components of a Key Competitor Profile 127
13.1 Common Characteristics of Entrepreneurs and Salespeople 193
13.2 Common Activities of Entrepreneurs and Salespeople 195
13.3 Entrepreneurship and Personal Selling Propositions 202
13.4 Entrepreneurship and Sales Management Propositions 203
15.1 Entry Strategy 224
16.1 Selected Empirical Entrepreneurial Strategy Studies 237
16.2 Research Propositions: Organizational Contingencies and
Strategic Situation 246
16.3 Research Propositions: Organizational Contingencies and
Marketing Strategy Choice 247
16.4 Research Propositions: Organizational Contingencies and
Strategy Implementation 249
16.5 Research Propositions: Organizational Contingencies and
Strategy Performance 250
20.1 Net New Job Creation and Percent Share Contributed by
Each Size Class, 1976 1988 298
xii Tables and Figures
20.2 Changes in Establishment Employment by Firm Size, 1984 1988 308
20.3 Comparison of Small Firm Static Share and Growth Share of
Employment by Major Industry Sector for Two Biennial Time
Periods 310
Figures
1.1 Marketing Management and Entrepreneurship 8
4.1 The Marketing/Entrepreneurship Interface 43
4.2 Entrepreneurial Behavior/Marketing Interface Paradigm 50
6.1 Conceptualizing Opportunity Identification 72
9.1 The MOA Approach 116
9.2 Product Market Structure 119
9.3 Example of Market Structure for the Restaurant Industry 120
10.1 Elements of the Entrepreneurial Process 136
10.2 Product Planning and Development Process and Product Life
Cycle 137
10.3 Relationship of New Product Department to Other
Departments 139
10.4 Typical Interfacing of Brand Manager 140
10.5 Venture Team Organization 142
11.1 Economic Model of Pricing 147
12.1 Distribution Management Relationships 165
16.1 A Framework for Integrating Entrepreneurship Research into
the Study of Marketing Strategy 243
17.1 Ecological Model of Entrepreneurial Firms with International
Marketing Component 257
20.1 Establishment Births by Class Size 302
20.2 Establishment Deaths by Class Size 303
20.3 Net Establishment Formations 306
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:48:32Z |
| institution | BVB |
| isbn | 0899307655 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006785417 |
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| physical | XIV, 330 S. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
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| publisher | Quorum Books |
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| spelling | Marketing and entrepreneurship research ideas and opportunities Gerald E. Hills 1. publ. Westport, Conn. u.a. Quorum Books 1994 XIV, 330 S. txt rdacontent n rdamedia nc rdacarrier Management (DE-588)4037278-9 gnd rswk-swf Unternehmerverhalten (DE-588)4138990-6 gnd rswk-swf Management (DE-588)4037278-9 s Unternehmerverhalten (DE-588)4138990-6 s DE-604 Hills, Gerald E. Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006785417&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Marketing and entrepreneurship research ideas and opportunities Management (DE-588)4037278-9 gnd Unternehmerverhalten (DE-588)4138990-6 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4138990-6 |
| title | Marketing and entrepreneurship research ideas and opportunities |
| title_auth | Marketing and entrepreneurship research ideas and opportunities |
| title_exact_search | Marketing and entrepreneurship research ideas and opportunities |
| title_full | Marketing and entrepreneurship research ideas and opportunities Gerald E. Hills |
| title_fullStr | Marketing and entrepreneurship research ideas and opportunities Gerald E. Hills |
| title_full_unstemmed | Marketing and entrepreneurship research ideas and opportunities Gerald E. Hills |
| title_short | Marketing and entrepreneurship |
| title_sort | marketing and entrepreneurship research ideas and opportunities |
| title_sub | research ideas and opportunities |
| topic | Management (DE-588)4037278-9 gnd Unternehmerverhalten (DE-588)4138990-6 gnd |
| topic_facet | Management Unternehmerverhalten |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006785417&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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