Global marketing strategy:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
McGraw-Hill
1995
|
| Ausgabe: | Internat. ed. |
| Schriftenreihe: | McGraw-Hill series in marketing
|
| Schlagworte: | |
| Beschreibung: | Erg. bildet: Douglas, Susan P.: Instructor's manual to accompany Douglas/Craig "Global marketing strategy" |
| Beschreibung: | XX, 554 S. graph. Darst. |
| ISBN: | 0070134472 0071132775 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV010205871 | ||
| 003 | DE-604 | ||
| 005 | 19990916 | ||
| 007 | t | ||
| 008 | 950531s1995 xxud||| |||| 00||| eng d | ||
| 020 | |a 0070134472 |9 0-07-013447-2 | ||
| 020 | |a 0071132775 |9 0-07-113277-5 | ||
| 035 | |a (OCoLC)30892709 | ||
| 035 | |a (DE-599)BVBBV010205871 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-703 |a DE-19 |a DE-Aug4 |a DE-384 |a DE-473 |a DE-573 |a DE-521 |a DE-11 |a DE-188 | ||
| 050 | 0 | |a HF1416.D68 1995 | |
| 082 | 0 | |a 658.8/48 20 | |
| 082 | 0 | |a 658.8/48 |2 20 | |
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 100 | 1 | |a Douglas, Susan P. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Global marketing strategy |c Susan P. Douglas ; C. Samuel Craig |
| 250 | |a Internat. ed. | ||
| 264 | 1 | |a New York u.a. |b McGraw-Hill |c 1995 | |
| 300 | |a XX, 554 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a McGraw-Hill series in marketing | |
| 500 | |a Erg. bildet: Douglas, Susan P.: Instructor's manual to accompany Douglas/Craig "Global marketing strategy" | ||
| 650 | 7 | |a Internationale marketing |2 gtt | |
| 650 | 4 | |a Marchés d'exportation - Gestion | |
| 650 | 4 | |a Marchés d'exportation - Gestion - Cas, Études de | |
| 650 | 7 | |a Marchés d'exportation x Gestion |2 ram | |
| 650 | 7 | |a Marketing stratégique |2 ram | |
| 650 | 7 | |a Strategisch management |2 gtt | |
| 650 | 4 | |a Export marketing -- Management | |
| 650 | 4 | |a Export marketing -- Management -- Case studies | |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | 1 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Craig, C. Samuel |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-006781148 | ||
Datensatz im Suchindex
| _version_ | 1804124611017703424 |
|---|---|
| any_adam_object | |
| author | Douglas, Susan P. Craig, C. Samuel |
| author_facet | Douglas, Susan P. Craig, C. Samuel |
| author_role | aut aut |
| author_sort | Douglas, Susan P. |
| author_variant | s p d sp spd c s c cs csc |
| building | Verbundindex |
| bvnumber | BV010205871 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416.D68 1995 |
| callnumber-search | HF1416.D68 1995 |
| callnumber-sort | HF 41416 D68 41995 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)30892709 (DE-599)BVBBV010205871 |
| dewey-full | 658.8/4820 658.8/48 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/48 20 658.8/48 |
| dewey-search | 658.8/48 20 658.8/48 |
| dewey-sort | 3658.8 248 220 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Internat. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02007nam a2200541 c 4500</leader><controlfield tag="001">BV010205871</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">19990916 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">950531s1995 xxud||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0070134472</subfield><subfield code="9">0-07-013447-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0071132775</subfield><subfield code="9">0-07-113277-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)30892709</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV010205871</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">XD-US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF1416.D68 1995</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/48 20</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/48</subfield><subfield code="2">20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Douglas, Susan P.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Global marketing strategy</subfield><subfield code="c">Susan P. Douglas ; C. Samuel Craig</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Internat. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York u.a.</subfield><subfield code="b">McGraw-Hill</subfield><subfield code="c">1995</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XX, 554 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">McGraw-Hill series in marketing</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Erg. bildet: Douglas, Susan P.: Instructor's manual to accompany Douglas/Craig "Global marketing strategy"</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Internationale marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marchés d'exportation - Gestion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marchés d'exportation - Gestion - Cas, Études de</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marchés d'exportation x Gestion</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing stratégique</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Strategisch management</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Export marketing -- Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Export marketing -- Management -- Case studies</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Craig, C. Samuel</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-006781148</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV010205871 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:48:25Z |
| institution | BVB |
| isbn | 0070134472 0071132775 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006781148 |
| oclc_num | 30892709 |
| open_access_boolean | |
| owner | DE-703 DE-19 DE-BY-UBM DE-Aug4 DE-384 DE-473 DE-BY-UBG DE-573 DE-521 DE-11 DE-188 |
| owner_facet | DE-703 DE-19 DE-BY-UBM DE-Aug4 DE-384 DE-473 DE-BY-UBG DE-573 DE-521 DE-11 DE-188 |
| physical | XX, 554 S. graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill series in marketing |
| spelling | Douglas, Susan P. Verfasser aut Global marketing strategy Susan P. Douglas ; C. Samuel Craig Internat. ed. New York u.a. McGraw-Hill 1995 XX, 554 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in marketing Erg. bildet: Douglas, Susan P.: Instructor's manual to accompany Douglas/Craig "Global marketing strategy" Internationale marketing gtt Marchés d'exportation - Gestion Marchés d'exportation - Gestion - Cas, Études de Marchés d'exportation x Gestion ram Marketing stratégique ram Strategisch management gtt Export marketing -- Management Export marketing -- Management -- Case studies Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Internationales Marketing (DE-588)4125431-4 s Marketingstrategie (DE-588)4120697-6 s DE-604 Craig, C. Samuel Verfasser aut |
| spellingShingle | Douglas, Susan P. Craig, C. Samuel Global marketing strategy Internationale marketing gtt Marchés d'exportation - Gestion Marchés d'exportation - Gestion - Cas, Études de Marchés d'exportation x Gestion ram Marketing stratégique ram Strategisch management gtt Export marketing -- Management Export marketing -- Management -- Case studies Marketingstrategie (DE-588)4120697-6 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4125431-4 (DE-588)4522595-3 |
| title | Global marketing strategy |
| title_auth | Global marketing strategy |
| title_exact_search | Global marketing strategy |
| title_full | Global marketing strategy Susan P. Douglas ; C. Samuel Craig |
| title_fullStr | Global marketing strategy Susan P. Douglas ; C. Samuel Craig |
| title_full_unstemmed | Global marketing strategy Susan P. Douglas ; C. Samuel Craig |
| title_short | Global marketing strategy |
| title_sort | global marketing strategy |
| topic | Internationale marketing gtt Marchés d'exportation - Gestion Marchés d'exportation - Gestion - Cas, Études de Marchés d'exportation x Gestion ram Marketing stratégique ram Strategisch management gtt Export marketing -- Management Export marketing -- Management -- Case studies Marketingstrategie (DE-588)4120697-6 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Internationale marketing Marchés d'exportation - Gestion Marchés d'exportation - Gestion - Cas, Études de Marchés d'exportation x Gestion Marketing stratégique Strategisch management Export marketing -- Management Export marketing -- Management -- Case studies Marketingstrategie Internationales Marketing Fallstudiensammlung |
| work_keys_str_mv | AT douglassusanp globalmarketingstrategy AT craigcsamuel globalmarketingstrategy |