The new marketing paradigm: integrated marketing communications
Gespeichert in:
Hauptverfasser: | , , |
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Format: | Buch |
Sprache: | Undetermined |
Veröffentlicht: |
Lincolnwood, Ill.
NTC Business Books
1995
|
Ausgabe: | 1995 printing |
Schlagworte: | |
Beschreibung: | Frühere Aufl. u.d.T.: Schultz, Don E.: Integrated marketing communications |
Beschreibung: | XVI, 218 S. |
ISBN: | 0844234524 |
Internformat
MARC
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250 | |a 1995 printing | ||
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Datensatz im Suchindex
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adam_text | |
any_adam_object | |
author | Schultz, Don E. Tannenbaum, Stanley I. Lauterborn, Robert F. |
author_facet | Schultz, Don E. Tannenbaum, Stanley I. Lauterborn, Robert F. |
author_role | aut aut aut |
author_sort | Schultz, Don E. |
author_variant | d e s de des s i t si sit r f l rf rfl |
building | Verbundindex |
bvnumber | BV010177201 |
classification_rvk | QP 650 |
ctrlnum | (OCoLC)634732232 (DE-599)BVBBV010177201 |
discipline | Wirtschaftswissenschaften |
edition | 1995 printing |
format | Book |
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id | DE-604.BV010177201 |
illustrated | Not Illustrated |
indexdate | 2024-07-20T03:23:17Z |
institution | BVB |
isbn | 0844234524 |
language | Undetermined |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006759782 |
oclc_num | 634732232 |
open_access_boolean | |
owner | DE-703 DE-19 DE-BY-UBM |
owner_facet | DE-703 DE-19 DE-BY-UBM |
physical | XVI, 218 S. |
publishDate | 1995 |
publishDateSearch | 1995 |
publishDateSort | 1995 |
publisher | NTC Business Books |
record_format | marc |
spelling | Schultz, Don E. Verfasser aut The new marketing paradigm integrated marketing communications Don E. Schultz ; Stanley I. Tannenbaum ; Robert F. Lauterborn 1995 printing Lincolnwood, Ill. NTC Business Books 1995 XVI, 218 S. txt rdacontent n rdamedia nc rdacarrier Frühere Aufl. u.d.T.: Schultz, Don E.: Integrated marketing communications Marketing (DE-588)4037589-4 gnd rswk-swf Marketinginformationssystem (DE-588)4140243-1 gnd rswk-swf Kommunikationstechnik (DE-588)4031888-6 gnd rswk-swf Marketing (DE-588)4037589-4 s Kommunikationstechnik (DE-588)4031888-6 s DE-604 Marketinginformationssystem (DE-588)4140243-1 s 1\p DE-604 Tannenbaum, Stanley I. Verfasser aut Lauterborn, Robert F. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Schultz, Don E. Tannenbaum, Stanley I. Lauterborn, Robert F. The new marketing paradigm integrated marketing communications Marketing (DE-588)4037589-4 gnd Marketinginformationssystem (DE-588)4140243-1 gnd Kommunikationstechnik (DE-588)4031888-6 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4140243-1 (DE-588)4031888-6 |
title | The new marketing paradigm integrated marketing communications |
title_auth | The new marketing paradigm integrated marketing communications |
title_exact_search | The new marketing paradigm integrated marketing communications |
title_full | The new marketing paradigm integrated marketing communications Don E. Schultz ; Stanley I. Tannenbaum ; Robert F. Lauterborn |
title_fullStr | The new marketing paradigm integrated marketing communications Don E. Schultz ; Stanley I. Tannenbaum ; Robert F. Lauterborn |
title_full_unstemmed | The new marketing paradigm integrated marketing communications Don E. Schultz ; Stanley I. Tannenbaum ; Robert F. Lauterborn |
title_short | The new marketing paradigm |
title_sort | the new marketing paradigm integrated marketing communications |
title_sub | integrated marketing communications |
topic | Marketing (DE-588)4037589-4 gnd Marketinginformationssystem (DE-588)4140243-1 gnd Kommunikationstechnik (DE-588)4031888-6 gnd |
topic_facet | Marketing Marketinginformationssystem Kommunikationstechnik |
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