Advertising and the mind of the consumer: what works, what doesn't and why
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
St. Leonards, NSW
Allen & Unwin
1993
|
| Edition: | 1. publ. |
| Series: | The Allen & Unwin business and management series
|
| Subjects: | |
| Physical Description: | XVII, 246 S. |
| ISBN: | 1863733582 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV010135664 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 950412s1993 |||| 00||| eng d | ||
| 020 | |a 1863733582 |9 1-86373-358-2 | ||
| 035 | |a (OCoLC)30036765 | ||
| 035 | |a (DE-599)BVBBV010135664 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 |a DE-188 | ||
| 050 | 0 | |a HF5822 | |
| 082 | 0 | |a 659.1/01/9 |2 20 | |
| 084 | |a QP 631 |0 (DE-625)141917: |2 rvk | ||
| 100 | 1 | |a Sutherland, Max |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising and the mind of the consumer |b what works, what doesn't and why |c Max Sutherland |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a St. Leonards, NSW |b Allen & Unwin |c 1993 | |
| 300 | |a XVII, 246 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Allen & Unwin business and management series | |
| 650 | 4 | |a Consommateurs - Comportement | |
| 650 | 4 | |a Publicité - Aspect psychologique | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Advertising |x Psychological aspects | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 0 | 7 | |a Werbepsychologie |0 (DE-588)4140889-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbepsychologie |0 (DE-588)4140889-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-006732477 | ||
Record in the Search Index
| _version_ | 1804124531475873792 |
|---|---|
| any_adam_object | |
| author | Sutherland, Max |
| author_facet | Sutherland, Max |
| author_role | aut |
| author_sort | Sutherland, Max |
| author_variant | m s ms |
| building | Verbundindex |
| bvnumber | BV010135664 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5822 |
| callnumber-raw | HF5822 |
| callnumber-search | HF5822 |
| callnumber-sort | HF 45822 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 631 |
| ctrlnum | (OCoLC)30036765 (DE-599)BVBBV010135664 |
| dewey-full | 659.1/01/9 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/01/9 |
| dewey-search | 659.1/01/9 |
| dewey-sort | 3659.1 11 19 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01323nam a2200421 c 4500</leader><controlfield tag="001">BV010135664</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">950412s1993 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1863733582</subfield><subfield code="9">1-86373-358-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)30036765</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV010135664</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5822</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1/01/9</subfield><subfield code="2">20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 631</subfield><subfield code="0">(DE-625)141917:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Sutherland, Max</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advertising and the mind of the consumer</subfield><subfield code="b">what works, what doesn't and why</subfield><subfield code="c">Max Sutherland</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">St. Leonards, NSW</subfield><subfield code="b">Allen & Unwin</subfield><subfield code="c">1993</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVII, 246 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">The Allen & Unwin business and management series</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consommateurs - Comportement</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Publicité - Aspect psychologique</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Reclame</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Psychologie</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="x">Psychological aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbepsychologie</subfield><subfield code="0">(DE-588)4140889-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbepsychologie</subfield><subfield code="0">(DE-588)4140889-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-006732477</subfield></datafield></record></collection> |
| id | DE-604.BV010135664 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:47:09Z |
| institution | BVB |
| isbn | 1863733582 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006732477 |
| oclc_num | 30036765 |
| open_access_boolean | |
| owner | DE-703 DE-188 |
| owner_facet | DE-703 DE-188 |
| physical | XVII, 246 S. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Allen & Unwin |
| record_format | marc |
| series2 | The Allen & Unwin business and management series |
| spelling | Sutherland, Max Verfasser aut Advertising and the mind of the consumer what works, what doesn't and why Max Sutherland 1. publ. St. Leonards, NSW Allen & Unwin 1993 XVII, 246 S. txt rdacontent n rdamedia nc rdacarrier The Allen & Unwin business and management series Consommateurs - Comportement Publicité - Aspect psychologique Reclame gtt Psychologie Advertising Psychological aspects Consumer behavior Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 s DE-604 |
| spellingShingle | Sutherland, Max Advertising and the mind of the consumer what works, what doesn't and why Consommateurs - Comportement Publicité - Aspect psychologique Reclame gtt Psychologie Advertising Psychological aspects Consumer behavior Werbepsychologie (DE-588)4140889-5 gnd |
| subject_GND | (DE-588)4140889-5 |
| title | Advertising and the mind of the consumer what works, what doesn't and why |
| title_auth | Advertising and the mind of the consumer what works, what doesn't and why |
| title_exact_search | Advertising and the mind of the consumer what works, what doesn't and why |
| title_full | Advertising and the mind of the consumer what works, what doesn't and why Max Sutherland |
| title_fullStr | Advertising and the mind of the consumer what works, what doesn't and why Max Sutherland |
| title_full_unstemmed | Advertising and the mind of the consumer what works, what doesn't and why Max Sutherland |
| title_short | Advertising and the mind of the consumer |
| title_sort | advertising and the mind of the consumer what works what doesn t and why |
| title_sub | what works, what doesn't and why |
| topic | Consommateurs - Comportement Publicité - Aspect psychologique Reclame gtt Psychologie Advertising Psychological aspects Consumer behavior Werbepsychologie (DE-588)4140889-5 gnd |
| topic_facet | Consommateurs - Comportement Publicité - Aspect psychologique Reclame Psychologie Advertising Psychological aspects Consumer behavior Werbepsychologie |
| work_keys_str_mv | AT sutherlandmax advertisingandthemindoftheconsumerwhatworkswhatdoesntandwhy |