Advertising and the mind of the consumer: what works, what doesn't and why
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
St. Leonards, NSW
Allen & Unwin
1993
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | The Allen & Unwin business and management series
|
| Schlagworte: | |
| Beschreibung: | XVII, 246 S. |
| ISBN: | 1863733582 |
Internformat
MARC
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| 100 | 1 | |a Sutherland, Max |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising and the mind of the consumer |b what works, what doesn't and why |c Max Sutherland |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a St. Leonards, NSW |b Allen & Unwin |c 1993 | |
| 300 | |a XVII, 246 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Allen & Unwin business and management series | |
| 650 | 4 | |a Consommateurs - Comportement | |
| 650 | 4 | |a Publicité - Aspect psychologique | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Advertising |x Psychological aspects | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 0 | 7 | |a Werbepsychologie |0 (DE-588)4140889-5 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Sutherland, Max |
| author_facet | Sutherland, Max |
| author_role | aut |
| author_sort | Sutherland, Max |
| author_variant | m s ms |
| building | Verbundindex |
| bvnumber | BV010135664 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5822 |
| callnumber-raw | HF5822 |
| callnumber-search | HF5822 |
| callnumber-sort | HF 45822 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 631 |
| ctrlnum | (OCoLC)30036765 (DE-599)BVBBV010135664 |
| dewey-full | 659.1/01/9 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/01/9 |
| dewey-search | 659.1/01/9 |
| dewey-sort | 3659.1 11 19 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV010135664 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:47:09Z |
| institution | BVB |
| isbn | 1863733582 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006732477 |
| oclc_num | 30036765 |
| open_access_boolean | |
| owner | DE-703 DE-188 |
| owner_facet | DE-703 DE-188 |
| physical | XVII, 246 S. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Allen & Unwin |
| record_format | marc |
| series2 | The Allen & Unwin business and management series |
| spelling | Sutherland, Max Verfasser aut Advertising and the mind of the consumer what works, what doesn't and why Max Sutherland 1. publ. St. Leonards, NSW Allen & Unwin 1993 XVII, 246 S. txt rdacontent n rdamedia nc rdacarrier The Allen & Unwin business and management series Consommateurs - Comportement Publicité - Aspect psychologique Reclame gtt Psychologie Advertising Psychological aspects Consumer behavior Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 s DE-604 |
| spellingShingle | Sutherland, Max Advertising and the mind of the consumer what works, what doesn't and why Consommateurs - Comportement Publicité - Aspect psychologique Reclame gtt Psychologie Advertising Psychological aspects Consumer behavior Werbepsychologie (DE-588)4140889-5 gnd |
| subject_GND | (DE-588)4140889-5 |
| title | Advertising and the mind of the consumer what works, what doesn't and why |
| title_auth | Advertising and the mind of the consumer what works, what doesn't and why |
| title_exact_search | Advertising and the mind of the consumer what works, what doesn't and why |
| title_full | Advertising and the mind of the consumer what works, what doesn't and why Max Sutherland |
| title_fullStr | Advertising and the mind of the consumer what works, what doesn't and why Max Sutherland |
| title_full_unstemmed | Advertising and the mind of the consumer what works, what doesn't and why Max Sutherland |
| title_short | Advertising and the mind of the consumer |
| title_sort | advertising and the mind of the consumer what works what doesn t and why |
| title_sub | what works, what doesn't and why |
| topic | Consommateurs - Comportement Publicité - Aspect psychologique Reclame gtt Psychologie Advertising Psychological aspects Consumer behavior Werbepsychologie (DE-588)4140889-5 gnd |
| topic_facet | Consommateurs - Comportement Publicité - Aspect psychologique Reclame Psychologie Advertising Psychological aspects Consumer behavior Werbepsychologie |
| work_keys_str_mv | AT sutherlandmax advertisingandthemindoftheconsumerwhatworkswhatdoesntandwhy |