Sutherland, M. (1993). Advertising and the mind of the consumer: What works, what doesn't and why (1. publ.). Allen & Unwin.
Chicago-Zitierstil (17. Ausg.)Sutherland, Max. Advertising and the Mind of the Consumer: What Works, What Doesn't and Why. 1. publ. St. Leonards, NSW: Allen & Unwin, 1993.
MLA-Zitierstil (9. Ausg.)Sutherland, Max. Advertising and the Mind of the Consumer: What Works, What Doesn't and Why. 1. publ. Allen & Unwin, 1993.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.