Marketing management: a strategic approach with a global orientation
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago
Irwin
1995
|
| Edition: | 2. ed. |
| Series: | The Irwin series in marketing
|
| Subjects: | |
| Physical Description: | XVI, 555 S. Ill., graph. Darst. |
| ISBN: | 0256125767 0256084009 |
Staff View
MARC
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| author | Boyd, Harper W. Walker, Orville C. Larréché, Jean-Claude |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV010133238 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:47:06Z |
| institution | BVB |
| isbn | 0256125767 0256084009 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006730341 |
| oclc_num | 52888993 |
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| physical | XVI, 555 S. Ill., graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | Boyd, Harper W. Verfasser (DE-588)127617833 aut Marketing management a strategic approach with a global orientation Harper W. Boyd ; Orville C. Walker ; Jean-Claude Larréché 2. ed. Chicago Irwin 1995 XVI, 555 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Marketing gtt Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Walker, Orville C. Verfasser aut Larréché, Jean-Claude Verfasser aut |
| spellingShingle | Boyd, Harper W. Walker, Orville C. Larréché, Jean-Claude Marketing management a strategic approach with a global orientation Marketing gtt Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 |
| title | Marketing management a strategic approach with a global orientation |
| title_auth | Marketing management a strategic approach with a global orientation |
| title_exact_search | Marketing management a strategic approach with a global orientation |
| title_full | Marketing management a strategic approach with a global orientation Harper W. Boyd ; Orville C. Walker ; Jean-Claude Larréché |
| title_fullStr | Marketing management a strategic approach with a global orientation Harper W. Boyd ; Orville C. Walker ; Jean-Claude Larréché |
| title_full_unstemmed | Marketing management a strategic approach with a global orientation Harper W. Boyd ; Orville C. Walker ; Jean-Claude Larréché |
| title_short | Marketing management |
| title_sort | marketing management a strategic approach with a global orientation |
| title_sub | a strategic approach with a global orientation |
| topic | Marketing gtt Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Marketing Management Marketingmanagement |
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