Marketing management: a strategic approach with a global orientation
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago
Irwin
1995
|
| Ausgabe: | 2. ed. |
| Schriftenreihe: | The Irwin series in marketing
|
| Schlagworte: | |
| Beschreibung: | XVI, 555 S. Ill., graph. Darst. |
| ISBN: | 0256125767 0256084009 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV010133238 | ||
| 003 | DE-604 | ||
| 005 | 19951206 | ||
| 007 | t | ||
| 008 | 950410s1995 ad|| |||| 00||| eng d | ||
| 020 | |a 0256125767 |9 0-256-12576-7 | ||
| 020 | |a 0256084009 |9 0-256-08400-9 | ||
| 035 | |a (OCoLC)52888993 | ||
| 035 | |a (DE-599)BVBBV010133238 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-859 |a DE-473 | ||
| 050 | 0 | |a HF5415.13 | |
| 082 | 0 | |a 658.8 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Boyd, Harper W. |e Verfasser |0 (DE-588)127617833 |4 aut | |
| 245 | 1 | 0 | |a Marketing management |b a strategic approach with a global orientation |c Harper W. Boyd ; Orville C. Walker ; Jean-Claude Larréché |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Chicago |b Irwin |c 1995 | |
| 300 | |a XVI, 555 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Irwin series in marketing | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Walker, Orville C. |e Verfasser |4 aut | |
| 700 | 1 | |a Larréché, Jean-Claude |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-006730341 | ||
Datensatz im Suchindex
| _version_ | 1804124528258842624 |
|---|---|
| any_adam_object | |
| author | Boyd, Harper W. Walker, Orville C. Larréché, Jean-Claude |
| author_GND | (DE-588)127617833 |
| author_facet | Boyd, Harper W. Walker, Orville C. Larréché, Jean-Claude |
| author_role | aut aut aut |
| author_sort | Boyd, Harper W. |
| author_variant | h w b hw hwb o c w oc ocw j c l jcl |
| building | Verbundindex |
| bvnumber | BV010133238 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)52888993 (DE-599)BVBBV010133238 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV010133238 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:47:06Z |
| institution | BVB |
| isbn | 0256125767 0256084009 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006730341 |
| oclc_num | 52888993 |
| open_access_boolean | |
| owner | DE-859 DE-473 DE-BY-UBG |
| owner_facet | DE-859 DE-473 DE-BY-UBG |
| physical | XVI, 555 S. Ill., graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | Boyd, Harper W. Verfasser (DE-588)127617833 aut Marketing management a strategic approach with a global orientation Harper W. Boyd ; Orville C. Walker ; Jean-Claude Larréché 2. ed. Chicago Irwin 1995 XVI, 555 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Marketing gtt Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Walker, Orville C. Verfasser aut Larréché, Jean-Claude Verfasser aut |
| spellingShingle | Boyd, Harper W. Walker, Orville C. Larréché, Jean-Claude Marketing management a strategic approach with a global orientation Marketing gtt Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 |
| title | Marketing management a strategic approach with a global orientation |
| title_auth | Marketing management a strategic approach with a global orientation |
| title_exact_search | Marketing management a strategic approach with a global orientation |
| title_full | Marketing management a strategic approach with a global orientation Harper W. Boyd ; Orville C. Walker ; Jean-Claude Larréché |
| title_fullStr | Marketing management a strategic approach with a global orientation Harper W. Boyd ; Orville C. Walker ; Jean-Claude Larréché |
| title_full_unstemmed | Marketing management a strategic approach with a global orientation Harper W. Boyd ; Orville C. Walker ; Jean-Claude Larréché |
| title_short | Marketing management |
| title_sort | marketing management a strategic approach with a global orientation |
| title_sub | a strategic approach with a global orientation |
| topic | Marketing gtt Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Marketing Management Marketingmanagement |
| work_keys_str_mv | AT boydharperw marketingmanagementastrategicapproachwithaglobalorientation AT walkerorvillec marketingmanagementastrategicapproachwithaglobalorientation AT larrechejeanclaude marketingmanagementastrategicapproachwithaglobalorientation |