APA-Zitierstil (7. Ausg.)

Boyd, H. W., Walker, O. C., & Larréché, J. (1995). Marketing management: A strategic approach with a global orientation (2. ed.). Irwin.

Chicago-Zitierstil (17. Ausg.)

Boyd, Harper W., Orville C. Walker, und Jean-Claude Larréché. Marketing Management: A Strategic Approach with a Global Orientation. 2. ed. Chicago: Irwin, 1995.

MLA-Zitierstil (9. Ausg.)

Boyd, Harper W., et al. Marketing Management: A Strategic Approach with a Global Orientation. 2. ed. Irwin, 1995.