Marketing: an introductory text
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Basingstoke u.a.
MacMillan
1995
|
| Edition: | 1. publ. |
| Series: | MacMillan business
|
| Subjects: | |
| Physical Description: | XIII, 336 S. graph. Darst. |
| ISBN: | 0333625862 0333625870 |
Staff View
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Record in the Search Index
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| author | Christopher, Martin McDonald, Malcolm 1938- |
| author_GND | (DE-588)118107585 |
| author_facet | Christopher, Martin McDonald, Malcolm 1938- |
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| bvnumber | BV010119707 |
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| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
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| genre_facet | Einführung |
| id | DE-604.BV010119707 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:46:51Z |
| institution | BVB |
| isbn | 0333625862 0333625870 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006719905 |
| oclc_num | 477219324 |
| open_access_boolean | |
| owner | DE-703 DE-473 DE-BY-UBG |
| owner_facet | DE-703 DE-473 DE-BY-UBG |
| physical | XIII, 336 S. graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | MacMillan |
| record_format | marc |
| series2 | MacMillan business |
| spelling | Christopher, Martin Verfasser aut Marketing an introductory text Martin Christopher and Malcolm McDonald 1. publ. Basingstoke u.a. MacMillan 1995 XIII, 336 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier MacMillan business lærebøger markedsføring Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s DE-604 McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut |
| spellingShingle | Christopher, Martin McDonald, Malcolm 1938- Marketing an introductory text lærebøger markedsføring Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4151278-9 |
| title | Marketing an introductory text |
| title_auth | Marketing an introductory text |
| title_exact_search | Marketing an introductory text |
| title_full | Marketing an introductory text Martin Christopher and Malcolm McDonald |
| title_fullStr | Marketing an introductory text Martin Christopher and Malcolm McDonald |
| title_full_unstemmed | Marketing an introductory text Martin Christopher and Malcolm McDonald |
| title_short | Marketing |
| title_sort | marketing an introductory text |
| title_sub | an introductory text |
| topic | lærebøger markedsføring Marketing (DE-588)4037589-4 gnd |
| topic_facet | lærebøger markedsføring Marketing Einführung |
| work_keys_str_mv | AT christophermartin marketinganintroductorytext AT mcdonaldmalcolm marketinganintroductorytext |