Marketing: an introductory text
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke u.a.
MacMillan
1995
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | MacMillan business
|
| Schlagworte: | |
| Beschreibung: | XIII, 336 S. graph. Darst. |
| ISBN: | 0333625862 0333625870 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV010119707 | ||
| 003 | DE-604 | ||
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| 007 | t | ||
| 008 | 950330s1995 d||| |||| 00||| eng d | ||
| 020 | |a 0333625862 |9 0-333-62586-2 | ||
| 020 | |a 0333625870 |9 0-333-62587-0 | ||
| 035 | |a (OCoLC)477219324 | ||
| 035 | |a (DE-599)BVBBV010119707 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 |a DE-473 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Christopher, Martin |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing |b an introductory text |c Martin Christopher and Malcolm McDonald |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Basingstoke u.a. |b MacMillan |c 1995 | |
| 300 | |a XIII, 336 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a MacMillan business | |
| 650 | 4 | |a lærebøger | |
| 650 | 4 | |a markedsføring | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a McDonald, Malcolm |d 1938- |e Verfasser |0 (DE-588)118107585 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-006719905 | ||
Datensatz im Suchindex
| _version_ | 1804124512853164032 |
|---|---|
| any_adam_object | |
| author | Christopher, Martin McDonald, Malcolm 1938- |
| author_GND | (DE-588)118107585 |
| author_facet | Christopher, Martin McDonald, Malcolm 1938- |
| author_role | aut aut |
| author_sort | Christopher, Martin |
| author_variant | m c mc m m mm |
| building | Verbundindex |
| bvnumber | BV010119707 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)477219324 (DE-599)BVBBV010119707 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| genre | (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV010119707 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:46:51Z |
| institution | BVB |
| isbn | 0333625862 0333625870 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006719905 |
| oclc_num | 477219324 |
| open_access_boolean | |
| owner | DE-703 DE-473 DE-BY-UBG |
| owner_facet | DE-703 DE-473 DE-BY-UBG |
| physical | XIII, 336 S. graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | MacMillan |
| record_format | marc |
| series2 | MacMillan business |
| spelling | Christopher, Martin Verfasser aut Marketing an introductory text Martin Christopher and Malcolm McDonald 1. publ. Basingstoke u.a. MacMillan 1995 XIII, 336 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier MacMillan business lærebøger markedsføring Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s DE-604 McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut |
| spellingShingle | Christopher, Martin McDonald, Malcolm 1938- Marketing an introductory text lærebøger markedsføring Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4151278-9 |
| title | Marketing an introductory text |
| title_auth | Marketing an introductory text |
| title_exact_search | Marketing an introductory text |
| title_full | Marketing an introductory text Martin Christopher and Malcolm McDonald |
| title_fullStr | Marketing an introductory text Martin Christopher and Malcolm McDonald |
| title_full_unstemmed | Marketing an introductory text Martin Christopher and Malcolm McDonald |
| title_short | Marketing |
| title_sort | marketing an introductory text |
| title_sub | an introductory text |
| topic | lærebøger markedsføring Marketing (DE-588)4037589-4 gnd |
| topic_facet | lærebøger markedsføring Marketing Einführung |
| work_keys_str_mv | AT christophermartin marketinganintroductorytext AT mcdonaldmalcolm marketinganintroductorytext |