The New road to successful advertising: how to integrate image and response
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago
Bonus Books
1991
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XV, 213 S. Ill. |
| ISBN: | 0929387538 |
Internformat
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| 100 | 1 | |a Nelson, Carol |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The New road to successful advertising |b how to integrate image and response |c Carol Nelson |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Chicago |b Bonus Books |c 1991 | |
| 300 | |a XV, 213 S. Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Propaganda |2 larpcal | |
| 650 | 4 | |a Advertising |x Management | |
| 650 | 4 | |a Commercial art | |
| 650 | 4 | |a Direct marketing | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-006689470 | ||
Datensatz im Suchindex
| _version_ | 1804124467162513408 |
|---|---|
| adam_text | Contents
Foreword ix
Preface xlil
1. Improved Image and Improved Response: The
Impossible Dream? 1
2. Fusing Direct and General: Best of Both Worlds 7
3. Mastering the Fusion: A Blueprint 27
4. Target Marketing: The Bridge Between Image
and Sale 45
5. Harnessing Image and Direct into a
Well Matched Team 83
6. If It Isn t Direct, It Doesn t Follow Through 103
7. How You Can Combine Good Writing and Persuasive
Writing While Your Competition Dies in
the Trenches 119
8. Enlightened Direct Marketing: Problem Solving and
New Techniques 139
9. Specialized Problem Solving: Fund Raising,
Public Relations, Retailing 153
10. Pitfalls to Avoid: An Illustrated Checklist 163
11. After 2001, What? An Iconoclastic Look to
the Future 197
Index 209
|
| any_adam_object | 1 |
| author | Nelson, Carol |
| author_facet | Nelson, Carol |
| author_role | aut |
| author_sort | Nelson, Carol |
| author_variant | c n cn |
| building | Verbundindex |
| bvnumber | BV010078579 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821 |
| callnumber-search | HF5821 |
| callnumber-sort | HF 45821 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)24358401 (DE-599)BVBBV010078579 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
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| id | DE-604.BV010078579 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:46:07Z |
| institution | BVB |
| isbn | 0929387538 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006689470 |
| oclc_num | 24358401 |
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| owner_facet | DE-19 DE-BY-UBM DE-188 |
| physical | XV, 213 S. Ill. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Bonus Books |
| record_format | marc |
| spelling | Nelson, Carol Verfasser aut The New road to successful advertising how to integrate image and response Carol Nelson 1. ed. Chicago Bonus Books 1991 XV, 213 S. Ill. txt rdacontent n rdamedia nc rdacarrier Propaganda larpcal Advertising Management Commercial art Direct marketing HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006689470&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Nelson, Carol The New road to successful advertising how to integrate image and response Propaganda larpcal Advertising Management Commercial art Direct marketing |
| title | The New road to successful advertising how to integrate image and response |
| title_auth | The New road to successful advertising how to integrate image and response |
| title_exact_search | The New road to successful advertising how to integrate image and response |
| title_full | The New road to successful advertising how to integrate image and response Carol Nelson |
| title_fullStr | The New road to successful advertising how to integrate image and response Carol Nelson |
| title_full_unstemmed | The New road to successful advertising how to integrate image and response Carol Nelson |
| title_short | The New road to successful advertising |
| title_sort | the new road to successful advertising how to integrate image and response |
| title_sub | how to integrate image and response |
| topic | Propaganda larpcal Advertising Management Commercial art Direct marketing |
| topic_facet | Propaganda Advertising Management Commercial art Direct marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006689470&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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