Using market research to grow your business: how management obtain the information they need
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Pitman
1994
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXI, 181 S. |
| ISBN: | 0273605070 |
Internformat
MARC
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| 100 | 1 | |a Birn, Robin |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Using market research to grow your business |b how management obtain the information they need |c Robin J. Birn |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London |b Pitman |c 1994 | |
| 300 | |a XXI, 181 S. | ||
| 336 | |b txt |2 rdacontent | ||
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| 650 | 7 | |a Management informatiesystemen |2 gtt | |
| 650 | 7 | |a Marktonderzoek |2 gtt | |
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Marketing |x Management | |
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Datensatz im Suchindex
| _version_ | 1804124449309458432 |
|---|---|
| adam_text | Contents
¦
Foreword ix
Preface xiii
Acknowledgements xix
INTRODUCTION 1
1 KEY TO MAKING GOOD DECISIONS 18
2vii
GETTING THE INFORMATION YOU REALLY NEED 26 3 THE BEST RESEARCH TECHNIQUES ANYONE CAN USE 48
4 WHAT TO MEASURE AND HOW TO MEASURE IT 68
5 YOU HAVE THE INFORMATION NOW USE IT 87
6 MAKING SURE THAT THE CUSTOMERS ARE HAPPY 101
7 TRACKING TRENDS AND CHANGING DECISIONS 110
8 GETTING THE MOST OUT OF BUSINESS
RELATIONSHIPS WITH RESEARCH COMPANIES 129
9 USING RESEARCH TO GROW YOUR BUSINESS 156
Appendix I: Questionnaire design 163
Appendix II: Computer analysis 167
Glossary 172
Index 179
|
| any_adam_object | 1 |
| author | Birn, Robin |
| author_facet | Birn, Robin |
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| building | Verbundindex |
| bvnumber | BV010064088 |
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| callnumber-label | HF5415 |
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| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)32024129 (DE-599)BVBBV010064088 |
| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:45:50Z |
| institution | BVB |
| isbn | 0273605070 |
| language | English |
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| publishDate | 1994 |
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| spelling | Birn, Robin Verfasser aut Using market research to grow your business how management obtain the information they need Robin J. Birn 1. publ. London Pitman 1994 XXI, 181 S. txt rdacontent n rdamedia nc rdacarrier Management informatiesystemen gtt Marktonderzoek gtt Marketing research Marketing Management Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006677778&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Birn, Robin Using market research to grow your business how management obtain the information they need Management informatiesystemen gtt Marktonderzoek gtt Marketing research Marketing Management Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4037630-8 |
| title | Using market research to grow your business how management obtain the information they need |
| title_auth | Using market research to grow your business how management obtain the information they need |
| title_exact_search | Using market research to grow your business how management obtain the information they need |
| title_full | Using market research to grow your business how management obtain the information they need Robin J. Birn |
| title_fullStr | Using market research to grow your business how management obtain the information they need Robin J. Birn |
| title_full_unstemmed | Using market research to grow your business how management obtain the information they need Robin J. Birn |
| title_short | Using market research to grow your business |
| title_sort | using market research to grow your business how management obtain the information they need |
| title_sub | how management obtain the information they need |
| topic | Management informatiesystemen gtt Marktonderzoek gtt Marketing research Marketing Management Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Management informatiesystemen Marktonderzoek Marketing research Marketing Management Marktforschung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006677778&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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