Public relations for leisure and tourism:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow
Longman
1994
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Leisure management series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 162 S. |
| ISBN: | 0582244749 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV010043380 | ||
| 003 | DE-604 | ||
| 005 | 19950215 | ||
| 007 | t | ||
| 008 | 950215s1994 |||| 00||| eng d | ||
| 020 | |a 0582244749 |9 0-582-24474-9 | ||
| 035 | |a (OCoLC)31818549 | ||
| 035 | |a (DE-599)BVBBV010043380 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-739 | ||
| 050 | 0 | |a GV188 | |
| 082 | 0 | |a 659.2979006 |2 20 | |
| 082 | 0 | |a 659.2991 | |
| 100 | 1 | |a French, Ylva |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Public relations for leisure and tourism |c by Ylva French |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Harlow |b Longman |c 1994 | |
| 300 | |a X, 162 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Leisure management series | |
| 650 | 4 | |a Leisure industry | |
| 650 | 4 | |a Public relations | |
| 650 | 4 | |a Tourism | |
| 650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Freizeitindustrie |0 (DE-588)4247924-1 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
| 689 | 0 | 1 | |a Freizeitindustrie |0 (DE-588)4247924-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006660987&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-006660987 | ||
Datensatz im Suchindex
| _version_ | 1804124426126491648 |
|---|---|
| adam_text | CONTENTS
Part 1: Introduction to public relations 1
1 Public relations in the 1990s 1
What is public relations? 1
Credibility before visibility 3
Growing media interest 4
The truth of public relations 5
Public relations and the leisure experience 5
The audiences 6
Public relations is at the centre of management 7
Public relations and other functions of management 7
Public relations and staff relations 8
Looking to the future 9
2 Organising public relations 10
Size 11
Demand for information from the media 11
The need and desire to communicate 12
Future developments 1 ^
The morale within the organisation 13
The reputation of the organisation 13
Who, what, when and how much will it cost? 13
Recruitment 15
3 The public relations strategy 22
The corporate plan and corporate objectives 22
Research for the public relations strategy 23
Setting objectives 26
Public relations actions 27
Evaluation 27
The public relations plan 28
Creative public relations plans 28
Stick to the plan and the key messages 30
vi Public Relations for Leisure and Tourism
Part 2: Putting public relations into practice 31
4 Introduction to the media the growth of communications 31
Public relations and the media 31
The fragmentation of the media 32
How will the media cope? 33
Breaking through the babble of communications 33
Major forms of communication 34
5 Dealing with the printed media 36
The press office function 37
Press releases 38
Targeting 39
The press mailing/faxing list 42
Exclusives 42
Embargoes 43
Press conferences and briefings 43
Press visits 46
Photographs 47
6 Opportunities in broadcasting 51
Targeting 51
The news story approach 52
Magazine programmes 54
Training for radio and television 54
Promoting your facility to programmes 55
Getting into the soaps 55
Taking the news to them 56
Sponsored programmes 57
7 Relationships with other organisations and groups of
influence 58
Public affairs or corporate relations 58
Who determines your long term future? 59
Who are the stakeholders? 60
Government relations and lobbying 60
Keeping in touch with the local authority 62
Politics 63
Investors and shareholders 63
Dealing with civil servants and other administrators 63
Memberships 65
Influencing those who use your facilities 65
Means of communication with the public 67
8 Organising events and hiring out facilities 69
The objectives 70
Contents vii
Planning time 70
Organisation 70
Who is invited/targeted? 71
The VIP guest 72
The stunt 73
Appearances count 74
The people factor 74
Badging 75
Timing 76
Promotional material 76
The follow up 77
Media contacts 77
Value for money 77
Hiring out your facilities 78
9 The corporate identity design and print 79
Corporate identity 79
Why is it important? 80
Why change now? 80
How to make the change 81
Making the change 86
10 Advertising and special promotions 89
Advertising and public relations 89
Integrated marketing communications 89
Advertorials 90
Reader offers 91
Competitions 92
Exhibitions and trade fairs 93
Advance activities 93
The stand 95
Corporate hospitality 97
11 Using public relations in sponsorship 99
Trends in sponsorship 99
Seeking sponsorship and being a sponsor 100
Getting out into the community 102
Define the sponsorship opportunity 103
Pros and cons of media sponsorship 105
12 Crisis communications 107
The importance of crisis communications 107
The crisis team 109
The media HO
The emergency services 111
Rebuilding the reputation 112
viii Public Relations for Leisure and Tourism
13 Evaluating public relations 113
Research 113
Using market research creatively 113
Pitfalls in visitor research 115
Professional research 116
Publicising the results 117
Choosing the right company 118
Evaluating public relations 118
The marketing support campaign 119
The advertising value equivalent 119
Measuring your media coverage 120
Using research in evaluation 121
14 Internal communications 123
Introduction 123
Managing change 124
Setting objectives: the mission statement 125
The tools of internal communications 126
Appendix 131
Index 156
|
| any_adam_object | 1 |
| author | French, Ylva |
| author_facet | French, Ylva |
| author_role | aut |
| author_sort | French, Ylva |
| author_variant | y f yf |
| building | Verbundindex |
| bvnumber | BV010043380 |
| callnumber-first | G - Geography, Anthropology, Recreation |
| callnumber-label | GV188 |
| callnumber-raw | GV188 |
| callnumber-search | GV188 |
| callnumber-sort | GV 3188 |
| callnumber-subject | GV - Leisure and Recreation |
| ctrlnum | (OCoLC)31818549 (DE-599)BVBBV010043380 |
| dewey-full | 659.2979006 659.2991 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2979006 659.2991 |
| dewey-search | 659.2979006 659.2991 |
| dewey-sort | 3659.2979006 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01445nam a2200421 c 4500</leader><controlfield tag="001">BV010043380</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">19950215 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">950215s1994 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0582244749</subfield><subfield code="9">0-582-24474-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)31818549</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV010043380</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-739</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">GV188</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.2979006</subfield><subfield code="2">20</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.2991</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">French, Ylva</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Public relations for leisure and tourism</subfield><subfield code="c">by Ylva French</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Harlow</subfield><subfield code="b">Longman</subfield><subfield code="c">1994</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">X, 162 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Leisure management series</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Leisure industry</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public relations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Tourism</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Freizeitindustrie</subfield><subfield code="0">(DE-588)4247924-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Freizeitindustrie</subfield><subfield code="0">(DE-588)4247924-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006660987&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-006660987</subfield></datafield></record></collection> |
| id | DE-604.BV010043380 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:45:28Z |
| institution | BVB |
| isbn | 0582244749 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006660987 |
| oclc_num | 31818549 |
| open_access_boolean | |
| owner | DE-739 |
| owner_facet | DE-739 |
| physical | X, 162 S. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Longman |
| record_format | marc |
| series2 | Leisure management series |
| spelling | French, Ylva Verfasser aut Public relations for leisure and tourism by Ylva French 1. publ. Harlow Longman 1994 X, 162 S. txt rdacontent n rdamedia nc rdacarrier Leisure management series Leisure industry Public relations Tourism Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Freizeitindustrie (DE-588)4247924-1 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s Freizeitindustrie (DE-588)4247924-1 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006660987&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | French, Ylva Public relations for leisure and tourism Leisure industry Public relations Tourism Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Freizeitindustrie (DE-588)4247924-1 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4247924-1 |
| title | Public relations for leisure and tourism |
| title_auth | Public relations for leisure and tourism |
| title_exact_search | Public relations for leisure and tourism |
| title_full | Public relations for leisure and tourism by Ylva French |
| title_fullStr | Public relations for leisure and tourism by Ylva French |
| title_full_unstemmed | Public relations for leisure and tourism by Ylva French |
| title_short | Public relations for leisure and tourism |
| title_sort | public relations for leisure and tourism |
| topic | Leisure industry Public relations Tourism Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Freizeitindustrie (DE-588)4247924-1 gnd |
| topic_facet | Leisure industry Public relations Tourism Öffentlichkeitsarbeit Freizeitindustrie |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006660987&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT frenchylva publicrelationsforleisureandtourism |