The hidden persuaders:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
McKay
1957
|
| Ausgabe: | 9. print. |
| Schlagworte: | |
| Beschreibung: | VIII, 275 S. |
Internformat
MARC
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| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Advertising |x Psychological aspects | |
| 650 | 4 | |a Propaganda | |
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Datensatz im Suchindex
| _version_ | 1804124425448062976 |
|---|---|
| any_adam_object | |
| author | Packard, Vance Oakley 1914-1996 |
| author_GND | (DE-588)119218429 |
| author_facet | Packard, Vance Oakley 1914-1996 |
| author_role | aut |
| author_sort | Packard, Vance Oakley 1914-1996 |
| author_variant | v o p vo vop |
| building | Verbundindex |
| bvnumber | BV010042894 |
| callnumber-first | B - Philosophy, Psychology, Religion |
| callnumber-label | BF636 |
| callnumber-raw | BF636 HF5822 |
| callnumber-search | BF636 HF5822 |
| callnumber-sort | BF 3636 |
| callnumber-subject | BF - Psychology |
| classification_rvk | CW 7500 QP 631 |
| ctrlnum | (OCoLC)245181 (DE-599)BVBBV010042894 |
| dewey-full | 659.1015 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1015 |
| dewey-search | 659.1015 |
| dewey-sort | 3659.1015 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
| edition | 9. print. |
| format | Book |
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| geographic | USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV010042894 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:45:28Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006660567 |
| oclc_num | 245181 |
| open_access_boolean | |
| owner | DE-20 DE-29 DE-945 DE-M100 |
| owner_facet | DE-20 DE-29 DE-945 DE-M100 |
| physical | VIII, 275 S. |
| publishDate | 1957 |
| publishDateSearch | 1957 |
| publishDateSort | 1957 |
| publisher | McKay |
| record_format | marc |
| spelling | Packard, Vance Oakley 1914-1996 Verfasser (DE-588)119218429 aut The hidden persuaders Vance Packard 9. print. New York McKay 1957 VIII, 275 S. txt rdacontent n rdamedia nc rdacarrier Consumenten gtt Gedragsbeïnvloeding gtt Reclame gtt Psychologie Advertising Psychological aspects Propaganda Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Geschichte (DE-588)4020517-4 gnd rswk-swf Beeinflussung (DE-588)4005203-5 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Tiefenpsychologie (DE-588)4060055-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Werbung (DE-588)4065541-6 s Verbraucherverhalten (DE-588)4062644-1 s Geschichte (DE-588)4020517-4 s 1\p DE-604 Werbepsychologie (DE-588)4140889-5 s Beeinflussung (DE-588)4005203-5 s 2\p DE-604 3\p DE-604 Tiefenpsychologie (DE-588)4060055-5 s 4\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Packard, Vance Oakley 1914-1996 The hidden persuaders Consumenten gtt Gedragsbeïnvloeding gtt Reclame gtt Psychologie Advertising Psychological aspects Propaganda Werbepsychologie (DE-588)4140889-5 gnd Geschichte (DE-588)4020517-4 gnd Beeinflussung (DE-588)4005203-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Tiefenpsychologie (DE-588)4060055-5 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4140889-5 (DE-588)4020517-4 (DE-588)4005203-5 (DE-588)4062644-1 (DE-588)4060055-5 (DE-588)4065541-6 (DE-588)4078704-7 |
| title | The hidden persuaders |
| title_auth | The hidden persuaders |
| title_exact_search | The hidden persuaders |
| title_full | The hidden persuaders Vance Packard |
| title_fullStr | The hidden persuaders Vance Packard |
| title_full_unstemmed | The hidden persuaders Vance Packard |
| title_short | The hidden persuaders |
| title_sort | the hidden persuaders |
| topic | Consumenten gtt Gedragsbeïnvloeding gtt Reclame gtt Psychologie Advertising Psychological aspects Propaganda Werbepsychologie (DE-588)4140889-5 gnd Geschichte (DE-588)4020517-4 gnd Beeinflussung (DE-588)4005203-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Tiefenpsychologie (DE-588)4060055-5 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Consumenten Gedragsbeïnvloeding Reclame Psychologie Advertising Psychological aspects Propaganda Werbepsychologie Geschichte Beeinflussung Verbraucherverhalten Tiefenpsychologie Werbung USA |
| work_keys_str_mv | AT packardvanceoakley thehiddenpersuaders |