Werbekampagnen: = Advertising campaigns
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | German English |
| Veröffentlicht: |
München
Bruckmann
1995
|
| Schriftenreihe: | Novum press
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Text dt. und engl. |
| Beschreibung: | 318 S. zahlr. Ill. |
| ISBN: | 3765427640 |
Internformat
MARC
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| 245 | 1 | 0 | |a Werbekampagnen |b = Advertising campaigns |c Dieter Urban |
| 246 | 1 | 1 | |a Advertising campaigns |
| 264 | 1 | |a München |b Bruckmann |c 1995 | |
| 300 | |a 318 S. |b zahlr. Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Novum press | |
| 500 | |a Text dt. und engl. | ||
| 650 | 0 | 7 | |a Werbekampagne |0 (DE-588)4134093-0 |2 gnd |9 rswk-swf |
| 651 | 7 | |a Deutschland |0 (DE-588)4011882-4 |2 gnd |9 rswk-swf | |
| 651 | 7 | |a Schweiz |0 (DE-588)4053881-3 |2 gnd |9 rswk-swf | |
| 655 | 7 | |0 (DE-588)4144384-6 |a Beispielsammlung |2 gnd-content | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Deutschland |0 (DE-588)4011882-4 |D g |
| 689 | 0 | 1 | |a Werbekampagne |0 (DE-588)4134093-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Schweiz |0 (DE-588)4053881-3 |D g |
| 689 | 1 | 1 | |a Werbekampagne |0 (DE-588)4134093-0 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Werbekampagne |0 (DE-588)4134093-0 |D s |
| 689 | 2 | |5 DE-604 | |
| 700 | 1 | |a Urban, Dieter |e Sonstige |4 oth | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006658456&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-006658456 | ||
Datensatz im Suchindex
| _version_ | 1804124422214254592 |
|---|---|
| adam_text | 5
Inhalt /Contents
7 Einführung 153 Sekt/Sparkling Wines
7 Sinn und Zweck der Werbung generell 159 Sportgeräte/Sports Equipment
9 Bewertungskriterien von Kampagnen 163 Tiernahrung/Pet Food
speziell 167 Zigaretten/Cigarettes
10 Die wichtigsten Kreativitätstechniken
für die Werbemanager (Checkliste) 181 Dienstleistungen / Services
183 Autovermietung/Car Rental
11 Introduction 199 Bank/Banks
11 Functions and Airns of Advertising 205 Fernsehsender/Television Stations
13 Criteria for Campaign Evaluation 213 Fluggesellschaften/Airlines
14 Check List of Creative Techniques for 217 Journalismus/Journalism
Advertising Managers 243 Kreditkarten/Credit Cards
251 Kultur/Arts Culture
15 Produkte/Products 255 Messen /Trade Fairs
17 Augenoptik/Glasses Lenses 259 Plakatierung/Billboarding
27 Automobile/Cars 265 Restaurants
45 Baumaterial/Building Materials 269 Social Marketing
55 Bekleidung/Clothing 277 Telefonadressen/Yellow Pages
63 Computer/Computers 281 Telekommunikation/Telecommuni
67 Fotokameras/Cameras cations
71 Hörgeräte/Hearing Aids 285 Theater/Theatre
77 Lebensmittel/Food 291 Tourismus/Tourism
91 Leuchten/Lamps 295 Transport/Transportation
95 Möbel/Furniture 301 Umwelt/Environment
109 Papier/Paper 309 Verkehr/Travel
113 Pharmazeutik/Medicines
131 Porzellan/China 316 Adressen der Werbeagenturen/
135 Rundfunkgeräte/Hi fi Equipment Advertising Agency Addresses
139 Sanitär/Bathroom Fittings
147 Schuhe/Shoes 318 Quellennachweis/Sources
|
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| building | Verbundindex |
| bvnumber | BV010039546 |
| classification_rvk | AP 17380 QP 630 QP 690 |
| ctrlnum | (OCoLC)75516633 (DE-599)BVBBV010039546 |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| genre | (DE-588)4144384-6 Beispielsammlung gnd-content (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Beispielsammlung Fallstudiensammlung |
| geographic | Deutschland (DE-588)4011882-4 gnd Schweiz (DE-588)4053881-3 gnd |
| geographic_facet | Deutschland Schweiz |
| id | DE-604.BV010039546 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:45:25Z |
| institution | BVB |
| isbn | 3765427640 |
| language | German English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006658456 |
| oclc_num | 75516633 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-M347 DE-12 DE-Aug4 DE-824 DE-1102 DE-92 DE-M493 DE-525 |
| owner_facet | DE-19 DE-BY-UBM DE-M347 DE-12 DE-Aug4 DE-824 DE-1102 DE-92 DE-M493 DE-525 |
| physical | 318 S. zahlr. Ill. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Bruckmann |
| record_format | marc |
| series2 | Novum press |
| spelling | Werbekampagnen = Advertising campaigns Dieter Urban Advertising campaigns München Bruckmann 1995 318 S. zahlr. Ill. txt rdacontent n rdamedia nc rdacarrier Novum press Text dt. und engl. Werbekampagne (DE-588)4134093-0 gnd rswk-swf Deutschland (DE-588)4011882-4 gnd rswk-swf Schweiz (DE-588)4053881-3 gnd rswk-swf (DE-588)4144384-6 Beispielsammlung gnd-content (DE-588)4522595-3 Fallstudiensammlung gnd-content Deutschland (DE-588)4011882-4 g Werbekampagne (DE-588)4134093-0 s DE-604 Schweiz (DE-588)4053881-3 g Urban, Dieter Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006658456&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Werbekampagnen = Advertising campaigns Werbekampagne (DE-588)4134093-0 gnd |
| subject_GND | (DE-588)4134093-0 (DE-588)4011882-4 (DE-588)4053881-3 (DE-588)4144384-6 (DE-588)4522595-3 |
| title | Werbekampagnen = Advertising campaigns |
| title_alt | Advertising campaigns |
| title_auth | Werbekampagnen = Advertising campaigns |
| title_exact_search | Werbekampagnen = Advertising campaigns |
| title_full | Werbekampagnen = Advertising campaigns Dieter Urban |
| title_fullStr | Werbekampagnen = Advertising campaigns Dieter Urban |
| title_full_unstemmed | Werbekampagnen = Advertising campaigns Dieter Urban |
| title_short | Werbekampagnen |
| title_sort | werbekampagnen advertising campaigns |
| title_sub | = Advertising campaigns |
| topic | Werbekampagne (DE-588)4134093-0 gnd |
| topic_facet | Werbekampagne Deutschland Schweiz Beispielsammlung Fallstudiensammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006658456&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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