Die Kunst des Bettelns: Tips für erfolgreiches Fundraising
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
München
Beck
1995
|
| Ausgabe: | Orig.-Ausg. |
| Schriftenreihe: | Beck'sche Reihe
1102 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 126 S. Ill., graph. Darst. |
| ISBN: | 3406392024 |
Internformat
MARC
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| 245 | 1 | 0 | |a Die Kunst des Bettelns |b Tips für erfolgreiches Fundraising |c Peter-Claus Burens |
| 250 | |a Orig.-Ausg. | ||
| 264 | 1 | |a München |b Beck |c 1995 | |
| 300 | |a 126 S. |b Ill., graph. Darst. | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-006650410 | ||
Datensatz im Suchindex
| _version_ | 1804124410253148160 |
|---|---|
| adam_text | Inhalt
Vorwort 7
Zum Gemeinen Nutzen heute 10
1. Was die Gesellschaft von gemeinnützigen Einrichtun¬
gen fordert 11
a) Ergänzung staatlichen Handelns 12
b) Korrektiv zur öffentlichen Hand 13
2. Was Spender, Stifter und freiwillige Helfer motiviert . . 14
a) Materielle Anreize 16
b) Immaterieller Nutzen 20
c) Persönliche Vorlieben 24
3. Was Sponsoren unterstützen 26
a) Ereignisse 31
b) Ideen 36
Drei Fragen für erfolgreiches Fundraising 39
1. Wer bin ich? 42
a) Aufgabenprofil 44
b) Botschaft 49
c) Repräsentanten 51
d) Visuelles Erscheinungsbild 53
2. Wer sind meine Zielgruppen? 55
a) Marktbeobachtung 56
b) Marktsegmentierung 61
c) Marktpflege 65
3. Wie werbe ich um Unterstützung? 69
a) Gespräch 73
b) Sammlung 77
5
c) Brief 86
d) Anzeige 94
e) Kampagne 106
f) Waren und Dienstleistungen 112
100 Tips im Überblick 122
Literaturhinweise 128
|
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| ctrlnum | (OCoLC)40329942 (DE-599)BVBBV010028803 |
| discipline | Allgemeines Soziologie Wirtschaftswissenschaften |
| edition | Orig.-Ausg. |
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| id | DE-604.BV010028803 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:45:13Z |
| institution | BVB |
| isbn | 3406392024 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006650410 |
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| physical | 126 S. Ill., graph. Darst. |
| publishDate | 1995 |
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| spelling | Burens, Peter-Claus 1950- Verfasser (DE-588)109934822 aut Die Kunst des Bettelns Tips für erfolgreiches Fundraising Peter-Claus Burens Orig.-Ausg. München Beck 1995 126 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Beck'sche Reihe 1102 Fund raising Germany Handbooks, manuals, etc Werbung (DE-588)4065541-6 gnd rswk-swf Sponsoring (DE-588)4207431-9 gnd rswk-swf Nonprofit-Organisation (DE-588)4293729-2 gnd rswk-swf Spendensammlung (DE-588)4182185-3 gnd rswk-swf Deutschland (DE-588)4048476-2 Ratgeber gnd-content Sponsoring (DE-588)4207431-9 s Werbung (DE-588)4065541-6 s DE-604 Nonprofit-Organisation (DE-588)4293729-2 s Spendensammlung (DE-588)4182185-3 s Beck'sche Reihe 1102 (DE-604)BV021463127 1102 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006650410&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Burens, Peter-Claus 1950- Die Kunst des Bettelns Tips für erfolgreiches Fundraising Beck'sche Reihe Fund raising Germany Handbooks, manuals, etc Werbung (DE-588)4065541-6 gnd Sponsoring (DE-588)4207431-9 gnd Nonprofit-Organisation (DE-588)4293729-2 gnd Spendensammlung (DE-588)4182185-3 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4207431-9 (DE-588)4293729-2 (DE-588)4182185-3 (DE-588)4048476-2 |
| title | Die Kunst des Bettelns Tips für erfolgreiches Fundraising |
| title_auth | Die Kunst des Bettelns Tips für erfolgreiches Fundraising |
| title_exact_search | Die Kunst des Bettelns Tips für erfolgreiches Fundraising |
| title_full | Die Kunst des Bettelns Tips für erfolgreiches Fundraising Peter-Claus Burens |
| title_fullStr | Die Kunst des Bettelns Tips für erfolgreiches Fundraising Peter-Claus Burens |
| title_full_unstemmed | Die Kunst des Bettelns Tips für erfolgreiches Fundraising Peter-Claus Burens |
| title_short | Die Kunst des Bettelns |
| title_sort | die kunst des bettelns tips fur erfolgreiches fundraising |
| title_sub | Tips für erfolgreiches Fundraising |
| topic | Fund raising Germany Handbooks, manuals, etc Werbung (DE-588)4065541-6 gnd Sponsoring (DE-588)4207431-9 gnd Nonprofit-Organisation (DE-588)4293729-2 gnd Spendensammlung (DE-588)4182185-3 gnd |
| topic_facet | Fund raising Germany Handbooks, manuals, etc Werbung Sponsoring Nonprofit-Organisation Spendensammlung Deutschland Ratgeber |
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