Event & entertainment marketing: a must guide for corporate event sponsors and entertainment entrepreneurs
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago, Ill. u.a.
Probus Publ.
1994
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XV, 249 S. Ill. |
| ISBN: | 1557385734 |
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| 245 | 1 | 0 | |a Event & entertainment marketing |b a must guide for corporate event sponsors and entertainment entrepreneurs |c Barry Avrich |
| 246 | 1 | 3 | |a Event and entertainment marketing |
| 264 | 1 | |a Chicago, Ill. u.a. |b Probus Publ. |c 1994 | |
| 300 | |a XV, 249 S. |b Ill. | ||
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| 650 | 4 | |a Advertising | |
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| 650 | 4 | |a Performing arts |x Marketing | |
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Datensatz im Suchindex
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|---|---|
| adam_text | innjrn j n
Preface vn
Acknowledgments xin
1. The Business of Show Business 1
2. From Vaudeville to Video: A Brief
History of Entertainment 9
3. Spreading the Word:
The Role of an Advertising Agency 29
4. Putting Your Money Where Your
Movie Is: Movie Marketing 45
5. Portfolio: An Anthology of
Entertainment Creative 79
| 6. And Now a Word From Our Sponsor:
[ Event Marketing 129
V
VI ifr COURTS 7. From Boise to Broadway:
Marketing Legitimate Theater 155
8. Let the Music Play: Marketing Concerts 199
Glossary 221
Suggested Reading 227
Index 233
t
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| dewey-hundreds | 700 - The arts |
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| institution | BVB |
| isbn | 1557385734 |
| language | English |
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| spelling | Avrich, Barry Verfasser aut Event & entertainment marketing a must guide for corporate event sponsors and entertainment entrepreneurs Barry Avrich Event and entertainment marketing Chicago, Ill. u.a. Probus Publ. 1994 XV, 249 S. Ill. txt rdacontent n rdamedia nc rdacarrier Advertising Marketing United States Management Performing arts Marketing Unterhaltungsindustrie (DE-588)4186999-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf USA Unterhaltungsindustrie (DE-588)4186999-0 s Marketing (DE-588)4037589-4 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006644252&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Avrich, Barry Event & entertainment marketing a must guide for corporate event sponsors and entertainment entrepreneurs Advertising Marketing United States Management Performing arts Marketing Unterhaltungsindustrie (DE-588)4186999-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4186999-0 (DE-588)4037589-4 |
| title | Event & entertainment marketing a must guide for corporate event sponsors and entertainment entrepreneurs |
| title_alt | Event and entertainment marketing |
| title_auth | Event & entertainment marketing a must guide for corporate event sponsors and entertainment entrepreneurs |
| title_exact_search | Event & entertainment marketing a must guide for corporate event sponsors and entertainment entrepreneurs |
| title_full | Event & entertainment marketing a must guide for corporate event sponsors and entertainment entrepreneurs Barry Avrich |
| title_fullStr | Event & entertainment marketing a must guide for corporate event sponsors and entertainment entrepreneurs Barry Avrich |
| title_full_unstemmed | Event & entertainment marketing a must guide for corporate event sponsors and entertainment entrepreneurs Barry Avrich |
| title_short | Event & entertainment marketing |
| title_sort | event entertainment marketing a must guide for corporate event sponsors and entertainment entrepreneurs |
| title_sub | a must guide for corporate event sponsors and entertainment entrepreneurs |
| topic | Advertising Marketing United States Management Performing arts Marketing Unterhaltungsindustrie (DE-588)4186999-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Advertising Marketing United States Management Performing arts Marketing Unterhaltungsindustrie Marketing USA |
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