In love with Norma Loquendi:

At last, the passionate pundit and alliterative analyst William Safire has written of his lifelong love affair with Norma Loquendi - common speech. Translated from Latin, Norma Loquendi means "the everyday voice of the native speaker." William Safire has been entranced by plain-spoken lang...

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Bibliographic Details
Main Author: Safire, William 1929-2009 (Author)
Format: Book
Language:English
Published: New York Random House 1994
Edition:1. ed.
Subjects:
Summary:At last, the passionate pundit and alliterative analyst William Safire has written of his lifelong love affair with Norma Loquendi - common speech. Translated from Latin, Norma Loquendi means "the everyday voice of the native speaker." William Safire has been entranced by plain-spoken language all of his life
Consumed by his desire for the proper word, Safire bares his soul, explaining why he favors naked aggression over nude aggression. He sensitively probes virile woman, a phrase uttered by cigarette advertisers in search of a new target group. And, taking liberties with Norma, Safire admits he prefers enthuse to emote, excite, or gush, even though he knows enthuse is not yet Standard English
Readers will experience the rapture of knowing the difference between a bubba (a Southern redneck male) and a buba (an affectionate Yiddish term for a small grandmother). They will be able to distinguish between rich and wealthy ("A rich family has to wait until its money ages before it becomes a wealthy family"). And perhaps most important, they will discover the correct pronunciation of salmon
Physical Description:XV, 349 S. Ill.
ISBN:0679423869

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