Integrated marketing: making marketing work in industrial and business-to-business companies
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
McGraw-Hill
1994
|
| Series: | Marketing for professionals
|
| Subjects: | |
| Physical Description: | XVI, 185 S. graph. Darst. |
| ISBN: | 0077077687 |
Staff View
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Record in the Search Index
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| author | Skinner, Richard N. |
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| id | DE-604.BV010004690 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:44:46Z |
| institution | BVB |
| isbn | 0077077687 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006632394 |
| oclc_num | 29877468 |
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| physical | XVI, 185 S. graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | Marketing for professionals |
| spelling | Skinner, Richard N. Verfasser aut Integrated marketing making marketing work in industrial and business-to-business companies Richard N. Skinner London [u.a.] McGraw-Hill 1994 XVI, 185 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing for professionals Industrial marketing Management Marketing research Sales management Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 |
| spellingShingle | Skinner, Richard N. Integrated marketing making marketing work in industrial and business-to-business companies Industrial marketing Management Marketing research Sales management Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Integrated marketing making marketing work in industrial and business-to-business companies |
| title_auth | Integrated marketing making marketing work in industrial and business-to-business companies |
| title_exact_search | Integrated marketing making marketing work in industrial and business-to-business companies |
| title_full | Integrated marketing making marketing work in industrial and business-to-business companies Richard N. Skinner |
| title_fullStr | Integrated marketing making marketing work in industrial and business-to-business companies Richard N. Skinner |
| title_full_unstemmed | Integrated marketing making marketing work in industrial and business-to-business companies Richard N. Skinner |
| title_short | Integrated marketing |
| title_sort | integrated marketing making marketing work in industrial and business to business companies |
| title_sub | making marketing work in industrial and business-to-business companies |
| topic | Industrial marketing Management Marketing research Sales management Marketing (DE-588)4037589-4 gnd |
| topic_facet | Industrial marketing Management Marketing research Sales management Marketing |
| work_keys_str_mv | AT skinnerrichardn integratedmarketingmakingmarketingworkinindustrialandbusinesstobusinesscompanies |