Integrated marketing: making marketing work in industrial and business-to-business companies
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
McGraw-Hill
1994
|
| Schriftenreihe: | Marketing for professionals
|
| Schlagworte: | |
| Beschreibung: | XVI, 185 S. graph. Darst. |
| ISBN: | 0077077687 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
| 005 | 19951023 | ||
| 007 | t | ||
| 008 | 950124s1994 d||| |||| 00||| eng d | ||
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| 035 | |a (OCoLC)29877468 | ||
| 035 | |a (DE-599)BVBBV010004690 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-703 |a DE-188 | ||
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| 100 | 1 | |a Skinner, Richard N. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Integrated marketing |b making marketing work in industrial and business-to-business companies |c Richard N. Skinner |
| 264 | 1 | |a London [u.a.] |b McGraw-Hill |c 1994 | |
| 300 | |a XVI, 185 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Marketing for professionals | |
| 650 | 4 | |a Industrial marketing |x Management | |
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Sales management | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-006632394 | ||
Datensatz im Suchindex
| _version_ | 1804124381995073536 |
|---|---|
| any_adam_object | |
| author | Skinner, Richard N. |
| author_facet | Skinner, Richard N. |
| author_role | aut |
| author_sort | Skinner, Richard N. |
| author_variant | r n s rn rns |
| building | Verbundindex |
| bvnumber | BV010004690 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1263 |
| callnumber-search | HF5415.1263 |
| callnumber-sort | HF 45415.1263 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)29877468 (DE-599)BVBBV010004690 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV010004690 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:44:46Z |
| institution | BVB |
| isbn | 0077077687 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006632394 |
| oclc_num | 29877468 |
| open_access_boolean | |
| owner | DE-384 DE-703 DE-188 |
| owner_facet | DE-384 DE-703 DE-188 |
| physical | XVI, 185 S. graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | Marketing for professionals |
| spelling | Skinner, Richard N. Verfasser aut Integrated marketing making marketing work in industrial and business-to-business companies Richard N. Skinner London [u.a.] McGraw-Hill 1994 XVI, 185 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing for professionals Industrial marketing Management Marketing research Sales management Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 |
| spellingShingle | Skinner, Richard N. Integrated marketing making marketing work in industrial and business-to-business companies Industrial marketing Management Marketing research Sales management Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Integrated marketing making marketing work in industrial and business-to-business companies |
| title_auth | Integrated marketing making marketing work in industrial and business-to-business companies |
| title_exact_search | Integrated marketing making marketing work in industrial and business-to-business companies |
| title_full | Integrated marketing making marketing work in industrial and business-to-business companies Richard N. Skinner |
| title_fullStr | Integrated marketing making marketing work in industrial and business-to-business companies Richard N. Skinner |
| title_full_unstemmed | Integrated marketing making marketing work in industrial and business-to-business companies Richard N. Skinner |
| title_short | Integrated marketing |
| title_sort | integrated marketing making marketing work in industrial and business to business companies |
| title_sub | making marketing work in industrial and business-to-business companies |
| topic | Industrial marketing Management Marketing research Sales management Marketing (DE-588)4037589-4 gnd |
| topic_facet | Industrial marketing Management Marketing research Sales management Marketing |
| work_keys_str_mv | AT skinnerrichardn integratedmarketingmakingmarketingworkinindustrialandbusinesstobusinesscompanies |