Skinner, R. N. (1994). Integrated marketing: Making marketing work in industrial and business-to-business companies. McGraw-Hill.
Chicago-Zitierstil (17. Ausg.)Skinner, Richard N. Integrated Marketing: Making Marketing Work in Industrial and Business-to-business Companies. London [u.a.]: McGraw-Hill, 1994.
MLA-Zitierstil (9. Ausg.)Skinner, Richard N. Integrated Marketing: Making Marketing Work in Industrial and Business-to-business Companies. McGraw-Hill, 1994.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.