International marketing strategy: analysis, development and implementation
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London u.a.
Routledge
1994
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | XX, 508 S. graph. Darst. |
| ISBN: | 0415089840 0415089859 |
Internformat
MARC
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| 041 | 0 | |a eng | |
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| 100 | 1 | |a Phillips, Chris |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a International marketing strategy |b analysis, development and implementation |c Chris Phillips, Isobel Doole and Robin Lowe |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London u.a. |b Routledge |c 1994 | |
| 300 | |a XX, 508 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Internationale marketing |2 gtt | |
| 650 | 4 | |a Export marketing |x Management | |
| 650 | 4 | |a Export marketing |x Management |x Case studies | |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 1 | 1 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Doole, Isobel |d 1954- |e Verfasser |0 (DE-588)1253811628 |4 aut | |
| 700 | 1 | |a Lowe, Robin |d 1945- |e Verfasser |0 (DE-588)133910776 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-006625234 | ||
Datensatz im Suchindex
| _version_ | 1804124370807816192 |
|---|---|
| any_adam_object | |
| author | Phillips, Chris Doole, Isobel 1954- Lowe, Robin 1945- |
| author_GND | (DE-588)1253811628 (DE-588)133910776 |
| author_facet | Phillips, Chris Doole, Isobel 1954- Lowe, Robin 1945- |
| author_role | aut aut aut |
| author_sort | Phillips, Chris |
| author_variant | c p cp i d id r l rl |
| building | Verbundindex |
| bvnumber | BV009995237 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416 |
| callnumber-search | HF1416 |
| callnumber-sort | HF 41416 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)30624800 (DE-599)BVBBV009995237 |
| dewey-full | 658.8/48 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/48 |
| dewey-search | 658.8/48 |
| dewey-sort | 3658.8 248 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV009995237 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:44:36Z |
| institution | BVB |
| isbn | 0415089840 0415089859 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006625234 |
| oclc_num | 30624800 |
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| owner_facet | DE-945 DE-384 DE-703 DE-860 DE-473 DE-BY-UBG DE-634 DE-188 |
| physical | XX, 508 S. graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Routledge |
| record_format | marc |
| spelling | Phillips, Chris Verfasser aut International marketing strategy analysis, development and implementation Chris Phillips, Isobel Doole and Robin Lowe 1. publ. London u.a. Routledge 1994 XX, 508 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Internationale marketing gtt Export marketing Management Export marketing Management Case studies Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Internationales Marketing (DE-588)4125431-4 s DE-604 Marketingstrategie (DE-588)4120697-6 s Doole, Isobel 1954- Verfasser (DE-588)1253811628 aut Lowe, Robin 1945- Verfasser (DE-588)133910776 aut |
| spellingShingle | Phillips, Chris Doole, Isobel 1954- Lowe, Robin 1945- International marketing strategy analysis, development and implementation Internationale marketing gtt Export marketing Management Export marketing Management Case studies Marketingstrategie (DE-588)4120697-6 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4125431-4 (DE-588)4522595-3 |
| title | International marketing strategy analysis, development and implementation |
| title_auth | International marketing strategy analysis, development and implementation |
| title_exact_search | International marketing strategy analysis, development and implementation |
| title_full | International marketing strategy analysis, development and implementation Chris Phillips, Isobel Doole and Robin Lowe |
| title_fullStr | International marketing strategy analysis, development and implementation Chris Phillips, Isobel Doole and Robin Lowe |
| title_full_unstemmed | International marketing strategy analysis, development and implementation Chris Phillips, Isobel Doole and Robin Lowe |
| title_short | International marketing strategy |
| title_sort | international marketing strategy analysis development and implementation |
| title_sub | analysis, development and implementation |
| topic | Internationale marketing gtt Export marketing Management Export marketing Management Case studies Marketingstrategie (DE-588)4120697-6 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Internationale marketing Export marketing Management Export marketing Management Case studies Marketingstrategie Internationales Marketing Fallstudiensammlung |
| work_keys_str_mv | AT phillipschris internationalmarketingstrategyanalysisdevelopmentandimplementation AT dooleisobel internationalmarketingstrategyanalysisdevelopmentandimplementation AT lowerobin internationalmarketingstrategyanalysisdevelopmentandimplementation |