The Internet business book:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Wiley
1994
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Spätere Ausg. u.d.T.: Ellsworth, Jill H.: The new Internet business book |
| Beschreibung: | XXIV, 376 S. graph. Darst. |
| ISBN: | 0471058092 |
Internformat
MARC
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| 100 | 1 | |a Ellsworth, Jill H. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The Internet business book |c Jill H. Ellsworth ; Matthew V. Ellsworth |
| 264 | 1 | |a New York [u.a.] |b Wiley |c 1994 | |
| 300 | |a XXIV, 376 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Spätere Ausg. u.d.T.: Ellsworth, Jill H.: The new Internet business book | ||
| 650 | 7 | |a Computernetwerken |2 gtt | |
| 650 | 4 | |a Comunicación internacional | |
| 650 | 4 | |a Empresas de negocios - Sistemas de información | |
| 650 | 7 | |a Internet |2 gtt | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Presentatie |2 gtt | |
| 650 | 4 | |a Redes de información | |
| 650 | 4 | |a Unternehmen | |
| 650 | 4 | |a Industrial management -- Computer network resources | |
| 650 | 4 | |a Business enterprises -- Communication systems | |
| 650 | 4 | |a Internet | |
| 650 | 4 | |a Information networks | |
| 650 | 0 | 7 | |a Internet |0 (DE-588)4308416-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 0 | 1 | |a Internet |0 (DE-588)4308416-3 |D s |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-006604485 | ||
Datensatz im Suchindex
| _version_ | 1804124337854218241 |
|---|---|
| adam_text | Contents
Acknowledgments xlx
Introduction xxl
Section I The Internet: What ft Is, and
How to Get Started 1
CHAPTER 1 What Is the Internet? 3
WHERE THE INTERNET CAME FROM 3
THE INTERNET TODAY 4
Who Is Part of the Internet? 6
Who Is In Charge? 11
WHAT DO YOU DO WHEN YOU GET THERE? 12
WHERE FROM HERE ... 13
CHAPTER 2 How to Get Access to the Internet 15
ACCESS TO INTERNET TOOLS 16
E mail 17
Telnet 17
FTP 17
THE FOUR LEVELS OF INTERNET
CONNECTIONS 17
Gateway 18
Dial Up or Shell Accounts 18
SUP/PPP 19
vll
viil Contents
Dedicated Lines and Registering as an Internet Node 19
Phone Lines 20
DECIDING WHAT INTERNET SERVICES AND
CONNECTIONS YOU NEED 21
Issues to Consider When Choosing the
Type and Level of Service 21
COMMERCIAL INTERNET PROVIDERS 24
Delphi 24
NETCOM 25
The World Software Tool Die 25
Some Other Providers 26
WHERE TO FIND MORE INFORMATION 27
Section II Creating a Business Presence
on the Internet 29
CHAPTER 3 Why Businesses Are Using the Internet 31
REASONS THAT BUSINESSES ARE USING
THE INTERNET 31
Communication (Internal and External) 32
Corporate Logistics 33
Globalization and a Level Playing Field 33
Gaining and Maintaining Competitive Advantage 34
Cost Containment 35
Collaboration and Development 36
Information Retrieval and Utilization 36
Marketing and Sales 37
Transmission of Data 38
Corporate Presence on the Internet 39
GROWTH OF THE COMMERCIAL DOMAINS 39
EXAMPLES OF HOW COMPANIES ARE USING
THE INTERNET 42
Quick Sampler 42
A Few In Depth Examples 44
MOVING ON FROM HERE 51
CHAPTER 4 Acceptable and Unacceptable Uses
of the Internet 53
ACCEPTABLE USE AND ADVERTISING 53
*
Contents Ix
Acceptable Use Policies 53
Giving Back to the Internet 56
WAYS TO GET INTO (AND STAY OUT OF)
TROUBLE 57
Unsolicited E Mail 57
Hacking 57
Overloading 58
Opinions and Flaming 58
Passwords 59
COMPUTER MEDIATED COMMUNICATION
(CMC) 59
The Great Equalizer 60
Corporate CMC 60
Smiley Faces and Other Communicons:
the New Internet Punctuation 60
Other Characteristics of CMC 62
FROM HERE... 62
CHAPTER 5 Techniques for Creating a Business
Presence on the Internet 63
MARKETING VS. ADVERTISING 64
MODELS FOR CREATING A BUSINESS
PRESENCE ON THE INTERNET 65
Billboard 65
Yellow Pages 66
Brochure 66
Virtual Storefront 67
Choosing a Business Model 67
CREATING AN INFORMATION SERVICE:
IF YOU BUILD IT, THEY WILL COME 68
Some Internet Resources for Creating a
Business Presence 69
E Mail 69
Signature Blocks or .sig Files 70
Using Listservs 71
Plan.txt, .plan, and .profile Files 73
Greeting Cards 74
Gopher 75
x Contents
Using FTP to Create a Business Presence
on the Internet 77
Newsletters and Zines 79
Usenet Newsgroups 80
WorldWideWeb (WWW) and Mosaic 82
Wide Area Information Servers (WAIS) 83
TIME, EFFORT, AND MONEY 83
UNDER CONSTRUCTION 84
WHERE FROM HERE? 85
Section III Internet Tools and Resources 87
CHAPTER 6 How to Use E Mail 89
OVERVIEW 89
UNDERSTANDING E MAIL ADDRESSES 91
An Up Close Look at Internet Addresses 91
Locating E Mail Addresses 94
HOW TO USE E MAIL 95
Sending and Receiving E Mail 96
Magic: How to Send Binary Information Via E Mail 103
MIME 106
SPECIAL E MAIL APPLICATIONS 107
Automated E Mail 107
Using E Mail with Workgroups 107
FINDING MORE INFORMATION ... 108
CHAPTER 7 How to Use Discussion Lists 109
USING THE INTERNET DISCUSSION LISTS 109
Joining Lists 110
Posting a Message to All Members of a List 115
Listserver Commands and Protocols 116
Database/Archive Searching 120
List and File Management 121
FINDING APPROPRIATE LISTS 121
USENET NEWSGROUPS 123
FREQUENTLY ASKED QUESTIONS
DOCUMENTS 125
WHERE FROM HERE ... 126
1
Contents xi
CHAPTER 8 How to Use Telnet—Remote Login 127
TELNET COMMANDS AND TECHNIQUES 127
The Plain Vanilla Telnet Session 128
A Telnet Session with a Few Bells and Whistles 129
POPULAR USES OF TELNET 132
Hy telnet 132
Multiservice Sites Available Via Telnet 134
BBSs 135
Freenets and Community Computer Systems 138
Alternate Sites for Search Tools 141
CHAPTER 9 How to Use FTP to Transfer Files 143
HOW TO USE ANONYMOUS FTP 143
A Plain Vanilla File Transfer 144
File Transfers with All the Bells and Whistles 146
E MAIL ACCESS TO FTP FILES 157
Requesting a Directory Listing from an FTP Site 157
Requesting an ASCII File from an FTP Site 158
Requesting a Binary File from an FTP Site 160
FILE DECOMPRESSION—.Z, .ZIP, .ARC 161
GOING ON FROM HERE 163
CHAPTER 10 How to Use the Internet s Searching Tools 165
GOPHER 165
Using Your Access Provider s Gopher 166
Remembering Where You ve Been with Bookmarks 169
Searching Large Gopher Menus 173
Viewing and Downloading Gopher Text Files 175
Downloading Binary Gopher Files 180
Searching a Gopher Database 182
Summary of Commands and Symbols 186
Using Gopher to Explore Other Gopher Sites 187
Using a Remote Gopher 188
Gopher Mail 188
VERONICA 189
Searching for Menus 194
Limiting Your Search by Menu Type 196
Finding Veronica 197
ARCHIE 198
Finding Archie 202
xii Contents
HYPERTEXT BASED INFORMATION 202
What Is Hypertext? 202
Universal Resource Locators 203
WWW 204
Lynx 206
Mosaic 207
The Future of HTML based Information 210
WIDE AREA INFORMATION SERVER (WAIS) 210
CAMPUS WIDE INFORMATION SYSTEMS 213
USEFUL GUIDES TO MORE INFORMATION 215
Special Internet Connections 215
December s Guides 216
Gopher Jewels 217
The Guide to Network Resource Tools (Nettools) 219
Clearinghouse for Subject Oriented Internet
Resource Guides 219
NYSERNet New User s Guide to Useful and
Unique Resources on the Internet 220
The Online World—A Shareware Guide 220
WHERE FROM HERE ... 221
Section IV Doing Business on the Internet 223
CHAPTER 11 Putting Together a Complete Internet
Business Plan 225
GETTING DOWN TO BRASS TACKS 225
STEP ONE: GET ON THE INTERNET! 225
STEP TWO: CHECK OUT THE COMPETITION 226
STEP THREE: CREATE THE PLAN 227
STEP FOUR: CARRY OUT THE PLAN 236
STEP FIVE: EVALUATE THE PLAN, ASSESSING
SUCCESS AND YOUR POSITION 237
PLANNING HOW TO GIVE SOMETHING
BACK TO THE INTERNET 238
WHERE FROM HERE ... 240
CHAPTER 12 Resources for Doing Business
on the Internet 241
CommerceNet 243
I v
Contents xiii
The Internet Company 244
MarketBase Online Catalog of Goods and Services 246
Marketplace from Cyberspace Development 248
MSEN and the Internet Business Pages 249
NetPages 251
Telerama Public Access UNIX 251
The World Software Tool Die 252
Other Resources 252
Consultants and Other Resources 253
Required Reading 254
Software Sources 258
FROM HERE... 258
Section V Professional and Business Resources
on the Internet 261
CHAPTER 13 Online Resources, Databases, and
Libraries of General Interest 263
LIBRARIES 263
Gaining Access 264
Consortiums of Libraries 264
University Libraries 265
Canadian and European Libraries 267
Public Libraries 269
ELECTRONIC TEXTS 270
REFERENCE RESOURCES 273
GOVERNMENT DOCUMENTS AND
INFORMATION 277
The Library of Congress 277
Fed World 278
The Federal Register 279
Census Data 279
Bureau of justice Statistics 279
Other Sites with Government Information 279
Congress and Legislation 279
Executive Branch Information 280
The Catalog of Federal Domestic Assistance 280
The General Accounting Office (GAO) 280
State Department Travel Advisories 280
xlv Contents
Guides to Other Sources of Government Information 281
CANADIAN GOVERNMENT DOCUMENTS 282
IMAGES AND SOUNDS 282
ELECTRONIC NEWSLETTERS 284
FROM HERE... 285
CHAPTER 14 Business, Marketing, and Finance
Resources on the Internet 287
DRINKING FROM THE FIRE HOSE 287
A CLOSER LOOK 289
Economic Bulletin Board 289
Economic Information 290
Directory Information: Time, Telephone, and
Postal Codes 290
International Information 291
Canadian Information 291
The New England Electronic Economic Data Center 292
Freenets and Public Access BBS 292
Small Business Information 293
Television and Radio 293
Magazines, Journals, and Serials 294
WWW Virtual Library 294
Internet Wiretap 295
Tax Law Information 295
Social Security Administration 295
Federal Labor Laws 295
Cornell Law School 295
Riceinfo 296
Internet/BLTNET Discussion Lists 296
Some Additional Business Resources 299
Usenet Newsgroups 300
FINDING EVEN MORE INFORMATION 300
WHERE FROM HERE ... 301
CHAPTER 15 Resources for the Professions 303
HIGH TECHNOLOGY, SCIENCE, AND
ENGINEERING 304
Science and Technology Information System (STIS) 304
Contents xv
National Nuclear Data Center (NNDC)
Online Data Service 304
Physics Information Network (PINET) 304
The Scientist 305
Chemical Engineering Digest 305
Business Gold, National Technology Transfer Center 305
SPACE, SATELLITES, AND ASTRONOMY 306
NASA Archives 306
National Radio Astronomy Observatory (NRAO) 306
AXAF Science Center Information Service 307
Data Dissemination Network of the European
Space Agency 307
NASDA 307
NOAA Space Environment Services Center 307
Hubble Space Telescope Daily Status Reports 307
NATURAL RESOURCES AND ENVIRONMENT 307
Quakeline 308
Technology Transfer Network (TTN) 308
Oceanic—The Ocean Information Center 308
Earth Images Catalog 309
Earth Observation Satellite Data Inventory Service 309
World Paleomagnetic Database 309
Weather Underground—North Carolina State
University 309
Meeman Archive of Environmental Journalism 310
Global Land Information System (GLIS) 310
Sierra Club National News Report 310
World Watch Institute Paper 311
Advanced Technology Information Network 311
Classroom Earth! 311
ALLIED HEALTH 311
White House Health List Online 311
Healthline 312
Food and Drug Administration Electronic
Bulletin Board 312
The Health Sciences Libraries Consortium
Computer Based Learning Software Database 312
Health Info Corn Network 312
National Institutes of Health Guide 312
xvi Contents
Update in Health Services Research 313
Mednews 313
World Health Organization (WHO) 313
Health Sciences Libraries Consortium CBL
Software Database 313
Medline 313
NIH Grant Line 314
The National Library of Medicine s E.T. Net 314
Health Information List and Guide 314
BIOTECHNOLOGY 314
Sequence Retrieval System 315
Genomic Database of the Mouse (GBASE) 315
Biotechnet Electronic Buyer s Guide 315
NSF Center for Biological Timing 315
Biological Mailing Lists 316
JOURNALISM AND PUBLISHING 316
Newsletter of the Visual Communication Division
of the Association for Education in Journalism and
Mass Communication 316
National Publisher s Newsletter 316
Book Reviews 316
Book Stacks Unlimited, Inc. 316
Useful Lists for Journalists 316
Guides to Resources for Journalists 317
EDUCATION 317
Academe This Week 317
Academic Exchange Information Center (AEIC)
News Releases 317
CATALYST 317
CoSNNews 318
Daily Report Card 318
DECNEWS for EDU 318
DEOSNEWS 318
New Horizons in Adult Education 318
Online Chronicle of Distance Education and
Communication (DISTED) 319
NASA Spacelink 319
Usenet Newsgroups 319
Software and Courseware On Line Reviews (SCOR) 319
• *¦
Contents xvll
International Education Bulletin Board 319
Mind Extension University Bulletin Board System 320
Guides of Use to Educators 320
LAW 320
Washington and Lee Law Library 320
Project Hermes—U.S. Supreme Court Opinions 321
Computer Underground Digest 321
Gopher Law Server at Cornell University 321
Privacy Rights Clearinghouse Bulletin Board Service 321
Other Useful Law Resources 321
COMPUTERS, STATISTICS, AND MATH 322
Journal of Statistics Education (JSE) 322
The International Journal of Analytical and
Experimental Modal Analysis 322
NetLib News 322
Math Algorithm Bibliography 322
American Mathematical Society 322
Hewlett Packard Calculator Bulletin Board 323
Asset Source for Software Engineering Technology
(ASSET) 323
Cornell National Supercomputer Facility 323
RISC System/6000 Hardware and Software
Information 323
HPCwire 324
NIST Guide to Available Mathematical Software
(GAMS) 324
StatLib Server 324
Further Information 324
AGRICULTURE 324
Advanced Technology Information Network 324
Cornell Extension Network (CENET) 325
PENpages 325
Illinois Flood Information Service 325
Iowa State University Extension Flood Information 326
Additional Information 326
GEOGRAPHY AND LAND USE 326
Geographic Name Server 326
Online Retrieval of Cartographic Data (ORCID) 326
U.S. Naval Observatory Automated Data Service 327
xviil Contents
USGS Branch of Global Seismology and
Geomagnetism 327
SOCIAL SCIENCES 327
Inter University Consortium for Political and
Social Research (ICPSR) 327
Social Sciences Data Archive 327
ESRC s Archive Online Catalogue and Subject Index 328
Other Social Science Resources 328
INTERNATIONAL 328
EX USSR Data Files 328
RUSSGUS 329
Friends and Partners 329
MATIMOP 329
MISCELLANEOUS 329
FROM HERE... 329
EPILOGUE: The Future of Business on the Internet 331
APPENDIX A Finding, Configuring, and Installing
Hardware and Software 333
HARDWARE 333
Computers 333
Modems 334
Other Hardware Considerations 335
SOFTWARE 335
Procomm Plus 336
Windows 3.1 Terminal 338
Other Internet Software 340
OBTAINING HARDWARE AND SOFTWARE
HINTS AND TIPS 342
ONLINE SOFTWARE 343
APPENDIX B Sending and Receiving Files 347
APPENDIX C Some Useful UNIX Commands 351
Index 367
|
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| isbn | 0471058092 |
| language | English |
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| spelling | Ellsworth, Jill H. Verfasser aut The Internet business book Jill H. Ellsworth ; Matthew V. Ellsworth New York [u.a.] Wiley 1994 XXIV, 376 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Spätere Ausg. u.d.T.: Ellsworth, Jill H.: The new Internet business book Computernetwerken gtt Comunicación internacional Empresas de negocios - Sistemas de información Internet gtt Marketing gtt Presentatie gtt Redes de información Unternehmen Industrial management -- Computer network resources Business enterprises -- Communication systems Internet Information networks Internet (DE-588)4308416-3 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Internet (DE-588)4308416-3 s DE-604 Ellsworth, Matthew V. Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006604485&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ellsworth, Jill H. Ellsworth, Matthew V. The Internet business book Computernetwerken gtt Comunicación internacional Empresas de negocios - Sistemas de información Internet gtt Marketing gtt Presentatie gtt Redes de información Unternehmen Industrial management -- Computer network resources Business enterprises -- Communication systems Internet Information networks Internet (DE-588)4308416-3 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4308416-3 (DE-588)4061963-1 |
| title | The Internet business book |
| title_auth | The Internet business book |
| title_exact_search | The Internet business book |
| title_full | The Internet business book Jill H. Ellsworth ; Matthew V. Ellsworth |
| title_fullStr | The Internet business book Jill H. Ellsworth ; Matthew V. Ellsworth |
| title_full_unstemmed | The Internet business book Jill H. Ellsworth ; Matthew V. Ellsworth |
| title_short | The Internet business book |
| title_sort | the internet business book |
| topic | Computernetwerken gtt Comunicación internacional Empresas de negocios - Sistemas de información Internet gtt Marketing gtt Presentatie gtt Redes de información Unternehmen Industrial management -- Computer network resources Business enterprises -- Communication systems Internet Information networks Internet (DE-588)4308416-3 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Computernetwerken Comunicación internacional Empresas de negocios - Sistemas de información Internet Marketing Presentatie Redes de información Unternehmen Industrial management -- Computer network resources Business enterprises -- Communication systems Information networks |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006604485&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT ellsworthjillh theinternetbusinessbook AT ellsworthmatthewv theinternetbusinessbook |