Marketing, competition and the public sector: key trends and issues
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Harlow
Longman
1994
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XII, 317 S. |
| ISBN: | 0582244471 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | I CONTENTS
Preface vi
Notes on Contributors ix
PART A INTRODUCTION
Chapter 1 Exposing the Public Sector to Market Forces 1
Henry Tarn
Assistant Chief Executive, St Edmundsbury
Borough Council
PART B THE CUSTOMER FOCUS
Chapter 2 Building a Customer driven Culture 17
Charles Daybell
Chief Executive, Braintree District Council
(1983 94)
Chapter 3 Case Study: The Benefits Agency —
Claimants as Customers 38
Tom Ling
Head of Politics, Anglia Polytechnic University
Chapter 4 Consumerism and Citizenship 61
John Gyford
Reader in Urban Politics and Planning,
University College London
Chapter 5 Education and Marketing 81
Mike Clayden
Deputy Director, Islington Education Services
Chapter 6 The Customer s Opinions 94
Brian Gosschalk, Managing Director, and
Warren Hatter, MORI
iv Marketing, Competition and the Public Sector
PART C COMPETITION
Chapter 7 Health in the Marketplace 115
David Fillingham
Chief Executive, St Helens and Knowsley
Health
Chapter 8 The Impact of Competition 142
Kieron Walsh
Professor of Public Sector Management,
University of Birmingham
Chapter 9 The Commercial Environment 165
Elizabeth Ransom, Head of Government
Section and Serena Simmons, Principal
Consultant, KPMG Management Consulting
Chapter 10 Preparing for Market Testing 180
Guy Hollis, Local Government Practice
Leader and Janet Baker, Public Sector
Consultant, Coopers Lybrand
PART D MARKETING IN ACTION
Chapter 11 Direct Marketing in the Public Sector 201
Miles Young
Chairman, Ogilvy Mather Direct
Chapter 12 Achieving Effective Advertising 232
Gene Wonnacott
Director, National Association of Public
Service Advertisers
Chapter 13 Political Marketing in Britain 246
Nicholas O Shaughnessy, Lecturer in
Marketing and Dominic Wring, Trinity
Hall, University of Cambridge
Chapter 14 Case Study: Healthwise and Social Marketing 271
James Kay
Managing Director, Healthwise
Contents v
Chapter 15 Marketing and Economic Development 291
The Cambridgeshire Unit s Approach
Keith Haarhoff
Director, The Cambridgeshire Unit
|
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| discipline | Wirtschaftswissenschaften |
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| geographic | Großbritannien |
| geographic_facet | Großbritannien |
| id | DE-604.BV009960278 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:43:58Z |
| institution | BVB |
| isbn | 0582244471 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006600590 |
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| physical | XII, 317 S. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Longman |
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| spelling | Marketing, competition and the public sector key trends and issues ed. by Henry Tam Harlow Longman 1994 XII, 317 S. txt rdacontent n rdamedia nc rdacarrier Competition Great Britain Government business enterprises Great Britain Management Government marketing Great Britain Öffentlicher Sektor (DE-588)4056673-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Großbritannien Öffentlicher Sektor (DE-588)4056673-0 s Marketing (DE-588)4037589-4 s DE-604 Tam, Henry 1959- Sonstige (DE-588)172770009 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006600590&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Marketing, competition and the public sector key trends and issues Competition Great Britain Government business enterprises Great Britain Management Government marketing Great Britain Öffentlicher Sektor (DE-588)4056673-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4056673-0 (DE-588)4037589-4 |
| title | Marketing, competition and the public sector key trends and issues |
| title_auth | Marketing, competition and the public sector key trends and issues |
| title_exact_search | Marketing, competition and the public sector key trends and issues |
| title_full | Marketing, competition and the public sector key trends and issues ed. by Henry Tam |
| title_fullStr | Marketing, competition and the public sector key trends and issues ed. by Henry Tam |
| title_full_unstemmed | Marketing, competition and the public sector key trends and issues ed. by Henry Tam |
| title_short | Marketing, competition and the public sector |
| title_sort | marketing competition and the public sector key trends and issues |
| title_sub | key trends and issues |
| topic | Competition Great Britain Government business enterprises Great Britain Management Government marketing Great Britain Öffentlicher Sektor (DE-588)4056673-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Competition Great Britain Government business enterprises Great Britain Management Government marketing Great Britain Öffentlicher Sektor Marketing Großbritannien |
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