Verfügbarkeit: Managing the new product development process

Managing the new product development process: cases and notes

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Bibliographische Detailangaben
1. Verfasser:	Dolan, Robert J. 1946- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Reading, Mass. u.a. Addison-Wesley 1993
Schlagworte:	Productbeleid Productontwikkeling New products > Management Produktinnovation Management Produktentwicklung Aufsatzsammlung
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	VIII, 392 S. Ill., graph. Darst.
ISBN:	0201526271

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MARC


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Datensatz im Suchindex

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adam_text	CONTENTS PARTI New Product Development Introduction 1 Note 1 Matching the Process of Product Development to Its Context by Robert J. Dolan 5 Case 1 New York Life Insurance Company: Pension Department by Robert J. Dolan 15 Case 2 Sealed Air Corporation by Robert J. Dolan 39 Case 3 Henkel Group: Umbrella Branding and Globalization Decisions by Robert J. Dolan 61 PART 2 Market based Guidelines for Product Design and Positioning Introduction 81 vii Note 2 Concept Testing by Robert J. Dolan 83 Note 3 Perceptual Mapping: A Manager s Guide by Robert J. Dolan 95 Note 4 Conjoint Analysis: A Manager s Guide by Robert J. Dolan 111 Case 4 Techsonic Industries, Inc.: Humminbird—New Products by Melvyn A. Menezes and Eric D. Beinhocker 129 Case 5 MSA: The Software Company: Planning the AMAPS Product Line by Robert J. Dolan 159 Case 6 Strategic Industry Model: Emergent Technologies by Robert J. Dolan 193 PART 3 Formulating the Market Introduction Strategy Introduction 207 Note 5 Researching and Monitoring Consumer Markets by Robert J. Dolan 209 Note 6 Industrial Market Research: Beta Test Site Management by Robert J. Dolan 221 Case 7 Johnson Wax: Enhance (A) by Darral G. Clarke 233 Johnson Wax: Enhance (B) by Darral Clarke 263 Case 8 Cumberland Metal Industries: Engineered Products Division, 1980 by Benson P. Shapiro and Jeffrey J. Sherman 285 Case 9 General Mills, Inc.: Yoplait Custard style Yogurt (A) by John A. Quelch and John Teopaco 303 General Mills, Inc.: Yoplait Custard style Yogurt (B) by John A. Quelch and John Teopaco 325 PART 4 Managing the Dynamics of Product Line Evolution Introduction 349 Note 7 The House of Quality by John R. Hauser and Don Clausing 351 Case 10 Barco Projection Systems (A): Worldwide Niche Marketing by Rowland T. Moriarty and Krista McQuade 369
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spelling	Dolan, Robert J. 1946- Verfasser (DE-588)115544208 aut Managing the new product development process cases and notes Robert J. Dolan Reading, Mass. u.a. Addison-Wesley 1993 VIII, 392 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Productbeleid gtt Productontwikkeling gtt New products Management Produktinnovation (DE-588)4047346-6 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Produktentwicklung (DE-588)4139402-1 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Management (DE-588)4037278-9 s Produktentwicklung (DE-588)4139402-1 s Produktinnovation (DE-588)4047346-6 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006600041&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
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subject_GND	(DE-588)4047346-6 (DE-588)4037278-9 (DE-588)4139402-1 (DE-588)4143413-4
title	Managing the new product development process cases and notes
title_auth	Managing the new product development process cases and notes
title_exact_search	Managing the new product development process cases and notes
title_full	Managing the new product development process cases and notes Robert J. Dolan
title_fullStr	Managing the new product development process cases and notes Robert J. Dolan
title_full_unstemmed	Managing the new product development process cases and notes Robert J. Dolan
title_short	Managing the new product development process
title_sort	managing the new product development process cases and notes
title_sub	cases and notes
topic	Productbeleid gtt Productontwikkeling gtt New products Management Produktinnovation (DE-588)4047346-6 gnd Management (DE-588)4037278-9 gnd Produktentwicklung (DE-588)4139402-1 gnd
topic_facet	Productbeleid Productontwikkeling New products Management Produktinnovation Management Produktentwicklung Aufsatzsammlung
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