The marketing mystique:
Gespeichert in:
Hauptverfasser: | , |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
New York
Amacom
1994
|
Ausgabe: | Rev. ed. |
Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Beschreibung: | VII, 184 S. |
ISBN: | 0814478085 |
Internformat
MARC
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100 | 1 | |a Mackay, Edward S. |e Verfasser |4 aut | |
245 | 1 | 0 | |a The marketing mystique |c Edward S. McKay. Rev. by Arthur M. Rittenberg |
250 | |a Rev. ed. | ||
264 | 1 | |a New York |b Amacom |c 1994 | |
300 | |a VII, 184 S. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 4 | |a Marketing | |
650 | 4 | |a Marketing |x Management | |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
655 | 7 | |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
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Datensatz im Suchindex
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any_adam_object | 1 |
author | Mackay, Edward S. Rittenberg, Arthur M. |
author_facet | Mackay, Edward S. Rittenberg, Arthur M. |
author_role | aut aut |
author_sort | Mackay, Edward S. |
author_variant | e s m es esm a m r am amr |
building | Verbundindex |
bvnumber | BV009955905 |
callnumber-first | H - Social Science |
callnumber-label | HF5415 |
callnumber-raw | HF5415 |
callnumber-search | HF5415 |
callnumber-sort | HF 45415 |
callnumber-subject | HF - Commerce |
ctrlnum | (OCoLC)28548334 (DE-599)BVBBV009955905 |
dewey-full | 658.8 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8 |
dewey-search | 658.8 |
dewey-sort | 3658.8 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | Rev. ed. |
format | Book |
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genre | (DE-588)4151278-9 Einführung gnd-content |
genre_facet | Einführung |
id | DE-604.BV009955905 |
illustrated | Not Illustrated |
indexdate | 2024-07-09T17:43:54Z |
institution | BVB |
isbn | 0814478085 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006597887 |
oclc_num | 28548334 |
open_access_boolean | |
owner | DE-19 DE-BY-UBM DE-188 |
owner_facet | DE-19 DE-BY-UBM DE-188 |
physical | VII, 184 S. |
publishDate | 1994 |
publishDateSearch | 1994 |
publishDateSort | 1994 |
publisher | Amacom |
record_format | marc |
spelling | Mackay, Edward S. Verfasser aut The marketing mystique Edward S. McKay. Rev. by Arthur M. Rittenberg Rev. ed. New York Amacom 1994 VII, 184 S. txt rdacontent n rdamedia nc rdacarrier Marketing Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s DE-604 Rittenberg, Arthur M. Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006597887&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | Mackay, Edward S. Rittenberg, Arthur M. The marketing mystique Marketing Marketing Management Marketing (DE-588)4037589-4 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4151278-9 |
title | The marketing mystique |
title_auth | The marketing mystique |
title_exact_search | The marketing mystique |
title_full | The marketing mystique Edward S. McKay. Rev. by Arthur M. Rittenberg |
title_fullStr | The marketing mystique Edward S. McKay. Rev. by Arthur M. Rittenberg |
title_full_unstemmed | The marketing mystique Edward S. McKay. Rev. by Arthur M. Rittenberg |
title_short | The marketing mystique |
title_sort | the marketing mystique |
topic | Marketing Marketing Management Marketing (DE-588)4037589-4 gnd |
topic_facet | Marketing Marketing Management Einführung |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006597887&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
work_keys_str_mv | AT mackayedwards themarketingmystique AT rittenbergarthurm themarketingmystique |