Basic marketing: a managerial approach 1 [Hauptband]
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Homewood, Ill. [u.a.]
Irwin
1993
|
| Ausgabe: | 11. ed. |
| Schriftenreihe: | The Irwin series in marketing
|
| Beschreibung: | XXII, 763 S. Ill. |
| ISBN: | 0256128774 |
Internformat
MARC
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| 008 | 941219s1993 a||| |||| 00||| eng d | ||
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| 100 | 1 | |a McCarthy, Edmund Jerome |d 1928-2015 |e Verfasser |0 (DE-588)12861949X |4 aut | |
| 245 | 1 | 0 | |a Basic marketing |b a managerial approach |n 1 |p [Hauptband] |c E. Jerome McCarthy ; William D. Perreault |
| 250 | |a 11. ed. | ||
| 264 | 1 | |a Homewood, Ill. [u.a.] |b Irwin |c 1993 | |
| 300 | |a XXII, 763 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Irwin series in marketing | |
| 700 | 1 | |a Perreault, William D. |e Verfasser |4 aut | |
| 700 | 1 | |a Grashof, John F. |e Verfasser |4 aut | |
| 773 | 0 | 8 | |w (DE-604)BV013481605 |g 1 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-006595504 | ||
Datensatz im Suchindex
| _version_ | 1804124323426861056 |
|---|---|
| any_adam_object | |
| author | McCarthy, Edmund Jerome 1928-2015 Perreault, William D. Grashof, John F. |
| author_GND | (DE-588)12861949X |
| author_facet | McCarthy, Edmund Jerome 1928-2015 Perreault, William D. Grashof, John F. |
| author_role | aut aut aut |
| author_sort | McCarthy, Edmund Jerome 1928-2015 |
| author_variant | e j m ej ejm w d p wd wdp j f g jf jfg |
| building | Verbundindex |
| bvnumber | BV009953116 |
| ctrlnum | (OCoLC)632522998 (DE-599)BVBBV009953116 |
| edition | 11. ed. |
| format | Book |
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| id | DE-604.BV009953116 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:43:50Z |
| institution | BVB |
| isbn | 0256128774 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006595504 |
| oclc_num | 632522998 |
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| physical | XXII, 763 S. Ill. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | McCarthy, Edmund Jerome 1928-2015 Verfasser (DE-588)12861949X aut Basic marketing a managerial approach 1 [Hauptband] E. Jerome McCarthy ; William D. Perreault 11. ed. Homewood, Ill. [u.a.] Irwin 1993 XXII, 763 S. Ill. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Perreault, William D. Verfasser aut Grashof, John F. Verfasser aut (DE-604)BV013481605 1 |
| spellingShingle | McCarthy, Edmund Jerome 1928-2015 Perreault, William D. Grashof, John F. Basic marketing a managerial approach |
| title | Basic marketing a managerial approach |
| title_auth | Basic marketing a managerial approach |
| title_exact_search | Basic marketing a managerial approach |
| title_full | Basic marketing a managerial approach 1 [Hauptband] E. Jerome McCarthy ; William D. Perreault |
| title_fullStr | Basic marketing a managerial approach 1 [Hauptband] E. Jerome McCarthy ; William D. Perreault |
| title_full_unstemmed | Basic marketing a managerial approach 1 [Hauptband] E. Jerome McCarthy ; William D. Perreault |
| title_short | Basic marketing |
| title_sort | basic marketing a managerial approach hauptband |
| title_sub | a managerial approach |
| volume_link | (DE-604)BV013481605 |
| work_keys_str_mv | AT mccarthyedmundjerome basicmarketingamanagerialapproach1 AT perreaultwilliamd basicmarketingamanagerialapproach1 AT grashofjohnf basicmarketingamanagerialapproach1 |