The age of multimedia and turbonews:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Westport, Conn.
Praeger
1994
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XI, 239 S. |
| ISBN: | 0275943771 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Preface ix
Acknowledgments xiii
1. The Media Blur 1
Features of the New Media; Importance of CD ROM;
Summary
2. The Media s New Means 11
Digital Compression Technology; Digital Cellular
Technology; Fiber Optic Technology; Optical Disc
Technology; Communication Satellite Technology;
Coaxial Cable; HDTV and Extensible Television;
Virtual Reality; Summary
3. Media Seers and Shapers 39
A Do or Die Media Technology Think Tank;
Bringing Technology to the Marketplace;
Communications Companies Step to the Fore;
Cooperative Communication Ventures; Multimedia
Pioneers; Summary
4. The Coming of Interactive Television 71
Viewer Involvement; FCC Clears the Way; Hurdles
and Critics; Advances in Interactive TV; Interactive
News Programming; Interactive TV in Schools;
Shopping via Television; Does America Really Want
viii Contents
Interactive TV?; The Revolution in Computers;
Summary
5. Electronic Publishing 97
Videotex and Its Applications; The Evolution of
Teletext; Experiments in Videotex; Videotex in the
1990s; Newspaper Applications; Electronic
Databases; Electronic Mail; Desktop Publishing;
Summary
6. Marketing the New Media 123
Correcting Marketing Myopia; Media Marketing
Principles; Pros and Cons of Technology
Consultants; The Challenge of Managing Change;
Summary
7. Multimedia s Impact on Advertising 137
Some Advertising Scenarios; PPV and Video on
Demand Challenges; The Promise and Challenge of
HDTV; Computers as an Advertising Medium; The
Popularity of Home Shopping; Infomercials; The
Role of Information Agent; Summary
8. Legal and Ethical Implications 151
Current Broadcast and Cable Legislation; Broadcast
Regulations; Telephone Company Deregulation;
Privacy, Access, and Security Issues; Visual Sleights
of Hand; Toward a New Media Policy; Summary
9. Journalism: Changes in Nature and Effect 173
The Theater of Television; The Newspaper Effect;
The Merging of Print and Electronic Media;
Summary
10. Lifestyle Implications of Multimedia 195
The Knowledge Gap; Critical Thinking Skills; Effects
on Business; The Decline of Individual Personality;
The Impact on Education; The Virtual Workplace;
Changing Patterns in Shopping; A Global Village or
Tower of Babel?; Summary
Glossary 221
Bibliography 229
Index 235
|
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| id | DE-604.BV009952004 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:43:49Z |
| institution | BVB |
| isbn | 0275943771 |
| language | English |
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| physical | XI, 239 S. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
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| spelling | Willis, Jim Verfasser aut The age of multimedia and turbonews Jim Willis 1. publ. Westport, Conn. Praeger 1994 XI, 239 S. txt rdacontent n rdamedia nc rdacarrier Massamedia gtt Multimedia gtt Multimédia Médias Massenmedien Medien Mass media Multimedia systems Multimedia (DE-588)4192358-3 gnd rswk-swf Multimedia (DE-588)4192358-3 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006594552&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Willis, Jim The age of multimedia and turbonews Massamedia gtt Multimedia gtt Multimédia Médias Massenmedien Medien Mass media Multimedia systems Multimedia (DE-588)4192358-3 gnd |
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| title | The age of multimedia and turbonews |
| title_auth | The age of multimedia and turbonews |
| title_exact_search | The age of multimedia and turbonews |
| title_full | The age of multimedia and turbonews Jim Willis |
| title_fullStr | The age of multimedia and turbonews Jim Willis |
| title_full_unstemmed | The age of multimedia and turbonews Jim Willis |
| title_short | The age of multimedia and turbonews |
| title_sort | the age of multimedia and turbonews |
| topic | Massamedia gtt Multimedia gtt Multimédia Médias Massenmedien Medien Mass media Multimedia systems Multimedia (DE-588)4192358-3 gnd |
| topic_facet | Massamedia Multimedia Multimédia Médias Massenmedien Medien Mass media Multimedia systems |
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