Targeting media relations: a step-by-step guide to cost-effective public relations
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
1993
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 170 S. |
| ISBN: | 0749408251 |
Internformat
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-006594540 | ||
Datensatz im Suchindex
| _version_ | 1804124321997651969 |
|---|---|
| adam_text | I
I
j
I Contents
1 Public Relations as a Precise Tool 9
Media relations as a precise tool 10
Defining targets 16
Checklist 19
2 The Role of Public Relations 20
Defining public relations 21
Why public relations? 23
Aspects of public relations 26
Public relations techniques 28
The public relations business 30
Advertising 36
3 The Media 40
The general press 43
Trade and professional publications 48
Special interest publications 50
Broadcasting 51
4 Matching the Media and the Organization 54
Four steps towards matching the media 55
Matching the media and the organization 61
5 News, Features and Photography 70
Into the news 70
6 • Targeting Media Relations
Features 75
Photographs 77
Establishing relationships 79
Meeting the press 82
6 Seizing the Opportunities 86
Managing news and features 87
Identifying opportunities 90
Follow up activity 94
The routine 99
Checklist 100
7 Reaching the Media 101
Media relations policy 102
Media releases 106
Media lists 108
Media events 112
8 Making the Most of Photography 116
The importance of good photography 118
Commissioning photography 123
Organizing photography 125
Maintaining a photo library 128
Checklist 130
9 Supporting Material 131
Background material 132
Sampling the product 133
Press trips and visits 135
10 Organizing Features Services 139
The role of features 139
Broadcast features 142
Contents • 7
11 Centralize or Decentralize? 145
Centralized or decentralized public relations 145
12 The Importance of Careful Planning 150
Deadlines 150
Planning and coordination 151
Checklist 153
13 Assessing the Results 154
Research 155
Communications audit 157
Monitoring press and broadcast coverage 160
Public relations by results 161
Appendix: 21 Points for Targeting and Managing
News and Features 163
Index 167
|
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| author | Wragg, David W. 1946- |
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| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV009951990 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:43:49Z |
| institution | BVB |
| isbn | 0749408251 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006594540 |
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| physical | 170 S. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Wragg, David W. 1946- Verfasser (DE-588)124555772 aut Targeting media relations a step-by-step guide to cost-effective public relations David Wragg London Kogan Page 1993 170 S. txt rdacontent n rdamedia nc rdacarrier Mass media and business Public relations Handbooks, manuals, etc Effizienz (DE-588)4013585-8 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s Effizienz (DE-588)4013585-8 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006594540&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Wragg, David W. 1946- Targeting media relations a step-by-step guide to cost-effective public relations Mass media and business Public relations Handbooks, manuals, etc Effizienz (DE-588)4013585-8 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4013585-8 (DE-588)4043188-5 |
| title | Targeting media relations a step-by-step guide to cost-effective public relations |
| title_auth | Targeting media relations a step-by-step guide to cost-effective public relations |
| title_exact_search | Targeting media relations a step-by-step guide to cost-effective public relations |
| title_full | Targeting media relations a step-by-step guide to cost-effective public relations David Wragg |
| title_fullStr | Targeting media relations a step-by-step guide to cost-effective public relations David Wragg |
| title_full_unstemmed | Targeting media relations a step-by-step guide to cost-effective public relations David Wragg |
| title_short | Targeting media relations |
| title_sort | targeting media relations a step by step guide to cost effective public relations |
| title_sub | a step-by-step guide to cost-effective public relations |
| topic | Mass media and business Public relations Handbooks, manuals, etc Effizienz (DE-588)4013585-8 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Mass media and business Public relations Handbooks, manuals, etc Effizienz Öffentlichkeitsarbeit |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006594540&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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