Introduction to advertising & promotion: an integrated marketing communications perspective
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Burr Ridge, Ill. u.a.
Irwin
1993
|
| Edition: | 2. ed. |
| Series: | International student edition
|
| Subjects: | |
| Physical Description: | Getr. Zählung Ill., graph. Darst. |
| ISBN: | 0256105162 |
Staff View
MARC
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Record in the Search Index
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| author | Belch, George E. 1951- Belch, Michael A. |
| author_GND | (DE-588)136151906 (DE-588)13615199X |
| author_facet | Belch, George E. 1951- Belch, Michael A. |
| author_role | aut aut |
| author_sort | Belch, George E. 1951- |
| author_variant | g e b ge geb m a b ma mab |
| building | Verbundindex |
| bvnumber | BV009948026 |
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| ctrlnum | (OCoLC)26399034 (DE-599)BVBBV009948026 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV009948026 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:43:44Z |
| institution | BVB |
| isbn | 0256105162 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006591126 |
| oclc_num | 26399034 |
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| owner_facet | DE-859 |
| physical | Getr. Zählung Ill., graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Irwin |
| record_format | marc |
| series2 | International student edition |
| spelling | Belch, George E. 1951- Verfasser (DE-588)136151906 aut Introduction to advertising & promotion an integrated marketing communications perspective George E. Belch ; Michael A. Belch 2. ed. Burr Ridge, Ill. u.a. Irwin 1993 Getr. Zählung Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier International student edition Communication en marketing Communication en marketing ram Promotie (public relations) gtt Propaganda larpcal Publicité Publicité ram Reclame gtt Ventes - Promotion Ventes - Promotion ram Advertising Communication in marketing Sales promotion Sales-promotion (DE-588)4076968-9 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Sales-promotion (DE-588)4076968-9 s 1\p DE-604 Belch, Michael A. Verfasser (DE-588)13615199X aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Belch, George E. 1951- Belch, Michael A. Introduction to advertising & promotion an integrated marketing communications perspective Communication en marketing Communication en marketing ram Promotie (public relations) gtt Propaganda larpcal Publicité Publicité ram Reclame gtt Ventes - Promotion Ventes - Promotion ram Advertising Communication in marketing Sales promotion Sales-promotion (DE-588)4076968-9 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4076968-9 (DE-588)4065541-6 |
| title | Introduction to advertising & promotion an integrated marketing communications perspective |
| title_auth | Introduction to advertising & promotion an integrated marketing communications perspective |
| title_exact_search | Introduction to advertising & promotion an integrated marketing communications perspective |
| title_full | Introduction to advertising & promotion an integrated marketing communications perspective George E. Belch ; Michael A. Belch |
| title_fullStr | Introduction to advertising & promotion an integrated marketing communications perspective George E. Belch ; Michael A. Belch |
| title_full_unstemmed | Introduction to advertising & promotion an integrated marketing communications perspective George E. Belch ; Michael A. Belch |
| title_short | Introduction to advertising & promotion |
| title_sort | introduction to advertising promotion an integrated marketing communications perspective |
| title_sub | an integrated marketing communications perspective |
| topic | Communication en marketing Communication en marketing ram Promotie (public relations) gtt Propaganda larpcal Publicité Publicité ram Reclame gtt Ventes - Promotion Ventes - Promotion ram Advertising Communication in marketing Sales promotion Sales-promotion (DE-588)4076968-9 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Communication en marketing Promotie (public relations) Propaganda Publicité Reclame Ventes - Promotion Advertising Communication in marketing Sales promotion Sales-promotion Werbung |
| work_keys_str_mv | AT belchgeorgee introductiontoadvertisingpromotionanintegratedmarketingcommunicationsperspective AT belchmichaela introductiontoadvertisingpromotionanintegratedmarketingcommunicationsperspective |