Introduction to advertising & promotion: an integrated marketing communications perspective
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Burr Ridge, Ill. u.a.
Irwin
1993
|
| Ausgabe: | 2. ed. |
| Schriftenreihe: | International student edition
|
| Schlagworte: | |
| Beschreibung: | Getr. Zählung Ill., graph. Darst. |
| ISBN: | 0256105162 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV009948026 | ||
| 003 | DE-604 | ||
| 005 | 20170216 | ||
| 007 | t | ||
| 008 | 941213s1993 ad|| |||| 00||| ger d | ||
| 020 | |a 0256105162 |9 0-256-10516-2 | ||
| 035 | |a (OCoLC)26399034 | ||
| 035 | |a (DE-599)BVBBV009948026 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 049 | |a DE-859 | ||
| 050 | 0 | |a HF5823 | |
| 082 | 0 | |a 659.1 |2 20 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Belch, George E. |d 1951- |e Verfasser |0 (DE-588)136151906 |4 aut | |
| 245 | 1 | 0 | |a Introduction to advertising & promotion |b an integrated marketing communications perspective |c George E. Belch ; Michael A. Belch |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Burr Ridge, Ill. u.a. |b Irwin |c 1993 | |
| 300 | |a Getr. Zählung |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a International student edition | |
| 650 | 4 | |a Communication en marketing | |
| 650 | 7 | |a Communication en marketing |2 ram | |
| 650 | 7 | |a Promotie (public relations) |2 gtt | |
| 650 | 7 | |a Propaganda |2 larpcal | |
| 650 | 4 | |a Publicité | |
| 650 | 7 | |a Publicité |2 ram | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 4 | |a Ventes - Promotion | |
| 650 | 7 | |a Ventes - Promotion |2 ram | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Communication in marketing | |
| 650 | 4 | |a Sales promotion | |
| 650 | 0 | 7 | |a Sales-promotion |0 (DE-588)4076968-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Sales-promotion |0 (DE-588)4076968-9 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Belch, Michael A. |e Verfasser |0 (DE-588)13615199X |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-006591126 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804124316815589376 |
|---|---|
| any_adam_object | |
| author | Belch, George E. 1951- Belch, Michael A. |
| author_GND | (DE-588)136151906 (DE-588)13615199X |
| author_facet | Belch, George E. 1951- Belch, Michael A. |
| author_role | aut aut |
| author_sort | Belch, George E. 1951- |
| author_variant | g e b ge geb m a b ma mab |
| building | Verbundindex |
| bvnumber | BV009948026 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)26399034 (DE-599)BVBBV009948026 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01858nam a2200553 c 4500</leader><controlfield tag="001">BV009948026</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20170216 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">941213s1993 ad|| |||| 00||| ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0256105162</subfield><subfield code="9">0-256-10516-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)26399034</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV009948026</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-859</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5823</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1</subfield><subfield code="2">20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Belch, George E.</subfield><subfield code="d">1951-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)136151906</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Introduction to advertising & promotion</subfield><subfield code="b">an integrated marketing communications perspective</subfield><subfield code="c">George E. Belch ; Michael A. Belch</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Burr Ridge, Ill. u.a.</subfield><subfield code="b">Irwin</subfield><subfield code="c">1993</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">Getr. Zählung</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">International student edition</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Communication en marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Communication en marketing</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Promotie (public relations)</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Propaganda</subfield><subfield code="2">larpcal</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Publicité</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Publicité</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Reclame</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Ventes - Promotion</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Ventes - Promotion</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Communication in marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sales promotion</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Sales-promotion</subfield><subfield code="0">(DE-588)4076968-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Sales-promotion</subfield><subfield code="0">(DE-588)4076968-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Belch, Michael A.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)13615199X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-006591126</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV009948026 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:43:44Z |
| institution | BVB |
| isbn | 0256105162 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006591126 |
| oclc_num | 26399034 |
| open_access_boolean | |
| owner | DE-859 |
| owner_facet | DE-859 |
| physical | Getr. Zählung Ill., graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Irwin |
| record_format | marc |
| series2 | International student edition |
| spelling | Belch, George E. 1951- Verfasser (DE-588)136151906 aut Introduction to advertising & promotion an integrated marketing communications perspective George E. Belch ; Michael A. Belch 2. ed. Burr Ridge, Ill. u.a. Irwin 1993 Getr. Zählung Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier International student edition Communication en marketing Communication en marketing ram Promotie (public relations) gtt Propaganda larpcal Publicité Publicité ram Reclame gtt Ventes - Promotion Ventes - Promotion ram Advertising Communication in marketing Sales promotion Sales-promotion (DE-588)4076968-9 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Sales-promotion (DE-588)4076968-9 s 1\p DE-604 Belch, Michael A. Verfasser (DE-588)13615199X aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Belch, George E. 1951- Belch, Michael A. Introduction to advertising & promotion an integrated marketing communications perspective Communication en marketing Communication en marketing ram Promotie (public relations) gtt Propaganda larpcal Publicité Publicité ram Reclame gtt Ventes - Promotion Ventes - Promotion ram Advertising Communication in marketing Sales promotion Sales-promotion (DE-588)4076968-9 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4076968-9 (DE-588)4065541-6 |
| title | Introduction to advertising & promotion an integrated marketing communications perspective |
| title_auth | Introduction to advertising & promotion an integrated marketing communications perspective |
| title_exact_search | Introduction to advertising & promotion an integrated marketing communications perspective |
| title_full | Introduction to advertising & promotion an integrated marketing communications perspective George E. Belch ; Michael A. Belch |
| title_fullStr | Introduction to advertising & promotion an integrated marketing communications perspective George E. Belch ; Michael A. Belch |
| title_full_unstemmed | Introduction to advertising & promotion an integrated marketing communications perspective George E. Belch ; Michael A. Belch |
| title_short | Introduction to advertising & promotion |
| title_sort | introduction to advertising promotion an integrated marketing communications perspective |
| title_sub | an integrated marketing communications perspective |
| topic | Communication en marketing Communication en marketing ram Promotie (public relations) gtt Propaganda larpcal Publicité Publicité ram Reclame gtt Ventes - Promotion Ventes - Promotion ram Advertising Communication in marketing Sales promotion Sales-promotion (DE-588)4076968-9 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Communication en marketing Promotie (public relations) Propaganda Publicité Reclame Ventes - Promotion Advertising Communication in marketing Sales promotion Sales-promotion Werbung |
| work_keys_str_mv | AT belchgeorgee introductiontoadvertisingpromotionanintegratedmarketingcommunicationsperspective AT belchmichaela introductiontoadvertisingpromotionanintegratedmarketingcommunicationsperspective |