APA-Zitierstil (7. Ausg.)

Belch, G. E., & Belch, M. A. (1993). Introduction to advertising & promotion: An integrated marketing communications perspective (2. ed.). Irwin.

Chicago-Zitierstil (17. Ausg.)

Belch, George E., und Michael A. Belch. Introduction to Advertising & Promotion: An Integrated Marketing Communications Perspective. 2. ed. Burr Ridge, Ill. u.a: Irwin, 1993.

MLA-Zitierstil (9. Ausg.)

Belch, George E., und Michael A. Belch. Introduction to Advertising & Promotion: An Integrated Marketing Communications Perspective. 2. ed. Irwin, 1993.