The influentials: people who influence people
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Albany, NY
State Univ. of New York Press
1994
|
| Schriftenreihe: | SUNY series : Human communication processes
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 370 S. |
| ISBN: | 0791421414 0791421422 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Tables
vii
Foreword by Elihu Katz
ix
Preface
xiii
Part
1
The Birth of the Opinion Leadership Concept
1.
Prologue: Opinion Leaders in the Wilderness
3
2.
The Early Studies
9
Part
2
The Golden Age of Opinion Leaders:
Methods, Typologies, and Characteristics
3.
The Methods of Studying Opinion Leadership
29
4.
Typologies of Opinion Leaders
53
5.
The Characteristics of Opinion Leaders
71
6.
Who Leads the Leaders?
91
Part
3
The Spheres of Opinion Leadership
7.
Opinion Leaders in Marketing
109
8.
Opinion Leaders in Fashion
139
9.
Opinion Leaders in Politics
159
10.
Opinion Leaders in Family Planning
183
11.
Opinion Leaders in Science
195
12.
Opinion Leaders in Agriculture
207
13.
Opinion Leaders in Health Care
219
Part
4
The Fight for Survival
14.
Criticism and Modifications
239
15.
The Influentials: Reemergence of Opinion Leaders?
255
16.
The Influentials as Leaders and Agenda-setters
265
Notes
287
Bibliography
331
Index
359
|
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:43:28Z |
| institution | BVB |
| isbn | 0791421414 0791421422 |
| language | English |
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| physical | XIV, 370 S. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
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| publisher | State Univ. of New York Press |
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| series2 | SUNY series : Human communication processes |
| spelling | Weimann, Gabriel 1950- Verfasser (DE-588)131824376 aut The influentials people who influence people Gabriel Weimann Albany, NY State Univ. of New York Press 1994 XIV, 370 S. txt rdacontent n rdamedia nc rdacarrier SUNY series : Human communication processes Beeinflussung (DE-588)4005203-5 gnd rswk-swf Elite (DE-588)4014457-4 gnd rswk-swf Öffentliche Meinung (DE-588)4043152-6 gnd rswk-swf Öffentliche Meinung (DE-588)4043152-6 s Beeinflussung (DE-588)4005203-5 s Elite (DE-588)4014457-4 s DE-604 Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006580540&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Weimann, Gabriel 1950- The influentials people who influence people Beeinflussung (DE-588)4005203-5 gnd Elite (DE-588)4014457-4 gnd Öffentliche Meinung (DE-588)4043152-6 gnd |
| subject_GND | (DE-588)4005203-5 (DE-588)4014457-4 (DE-588)4043152-6 |
| title | The influentials people who influence people |
| title_auth | The influentials people who influence people |
| title_exact_search | The influentials people who influence people |
| title_full | The influentials people who influence people Gabriel Weimann |
| title_fullStr | The influentials people who influence people Gabriel Weimann |
| title_full_unstemmed | The influentials people who influence people Gabriel Weimann |
| title_short | The influentials |
| title_sort | the influentials people who influence people |
| title_sub | people who influence people |
| topic | Beeinflussung (DE-588)4005203-5 gnd Elite (DE-588)4014457-4 gnd Öffentliche Meinung (DE-588)4043152-6 gnd |
| topic_facet | Beeinflussung Elite Öffentliche Meinung |
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