Handbook of marketing scales: multi-item measures for marketing and consumer behavior research
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Newbury Park u.a.
Sage
1994
|
| Ausgabe: | 2. [Dr.] |
| Schlagworte: | |
| Beschreibung: | XII, 352 S. |
| ISBN: | 0803951558 |
Internformat
MARC
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| 100 | 1 | |a Bearden, William O. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Handbook of marketing scales |b multi-item measures for marketing and consumer behavior research |c William O. Bearden ; Richard G. Netemeyer ; Mary F. Mobley |
| 250 | |a 2. [Dr.] | ||
| 264 | 1 | |a Newbury Park u.a. |b Sage |c 1994 | |
| 300 | |a XII, 352 S. | ||
| 336 | |b txt |2 rdacontent | ||
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| 700 | 1 | |a Mobley, Mary F. |e Verfasser |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804124298509549568 |
|---|---|
| any_adam_object | |
| author | Bearden, William O. Netemeyer, Richard G. Mobley, Mary F. |
| author_facet | Bearden, William O. Netemeyer, Richard G. Mobley, Mary F. |
| author_role | aut aut aut |
| author_sort | Bearden, William O. |
| author_variant | w o b wo wob r g n rg rgn m f m mf mfm |
| building | Verbundindex |
| bvnumber | BV009932161 |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)613593762 (DE-599)BVBBV009932161 |
| discipline | Wirtschaftswissenschaften |
| edition | 2. [Dr.] |
| format | Book |
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| genre_facet | Wörterbuch |
| id | DE-604.BV009932161 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:43:27Z |
| institution | BVB |
| isbn | 0803951558 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006579842 |
| oclc_num | 613593762 |
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| owner_facet | DE-19 DE-BY-UBM DE-945 |
| physical | XII, 352 S. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Sage |
| record_format | marc |
| spelling | Bearden, William O. Verfasser aut Handbook of marketing scales multi-item measures for marketing and consumer behavior research William O. Bearden ; Richard G. Netemeyer ; Mary F. Mobley 2. [Dr.] Newbury Park u.a. Sage 1994 XII, 352 S. txt rdacontent n rdamedia nc rdacarrier Methode (DE-588)4038971-6 gnd rswk-swf Forschung (DE-588)4017894-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Multidimensionale Skalierung (DE-588)4075090-5 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf 1\p (DE-588)4066724-8 Wörterbuch gnd-content Verbraucherverhalten (DE-588)4062644-1 s Forschung (DE-588)4017894-8 s DE-604 Marketingforschung (DE-588)4200055-5 s Multidimensionale Skalierung (DE-588)4075090-5 s 2\p DE-604 Verbraucherforschung (DE-588)4187567-9 s 3\p DE-604 Methode (DE-588)4038971-6 s 4\p DE-604 Netemeyer, Richard G. Verfasser aut Mobley, Mary F. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bearden, William O. Netemeyer, Richard G. Mobley, Mary F. Handbook of marketing scales multi-item measures for marketing and consumer behavior research Methode (DE-588)4038971-6 gnd Forschung (DE-588)4017894-8 gnd Marketingforschung (DE-588)4200055-5 gnd Multidimensionale Skalierung (DE-588)4075090-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Verbraucherforschung (DE-588)4187567-9 gnd |
| subject_GND | (DE-588)4038971-6 (DE-588)4017894-8 (DE-588)4200055-5 (DE-588)4075090-5 (DE-588)4062644-1 (DE-588)4187567-9 (DE-588)4066724-8 |
| title | Handbook of marketing scales multi-item measures for marketing and consumer behavior research |
| title_auth | Handbook of marketing scales multi-item measures for marketing and consumer behavior research |
| title_exact_search | Handbook of marketing scales multi-item measures for marketing and consumer behavior research |
| title_full | Handbook of marketing scales multi-item measures for marketing and consumer behavior research William O. Bearden ; Richard G. Netemeyer ; Mary F. Mobley |
| title_fullStr | Handbook of marketing scales multi-item measures for marketing and consumer behavior research William O. Bearden ; Richard G. Netemeyer ; Mary F. Mobley |
| title_full_unstemmed | Handbook of marketing scales multi-item measures for marketing and consumer behavior research William O. Bearden ; Richard G. Netemeyer ; Mary F. Mobley |
| title_short | Handbook of marketing scales |
| title_sort | handbook of marketing scales multi item measures for marketing and consumer behavior research |
| title_sub | multi-item measures for marketing and consumer behavior research |
| topic | Methode (DE-588)4038971-6 gnd Forschung (DE-588)4017894-8 gnd Marketingforschung (DE-588)4200055-5 gnd Multidimensionale Skalierung (DE-588)4075090-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Verbraucherforschung (DE-588)4187567-9 gnd |
| topic_facet | Methode Forschung Marketingforschung Multidimensionale Skalierung Verbraucherverhalten Verbraucherforschung Wörterbuch |
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