Gender issues and consumer behavior:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks u.a.
Sage Publ.
1994
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VIII, 235 S. Ill., graph. Darst. |
| ISBN: | 0803953232 0803953240 |
Internformat
MARC
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| 245 | 1 | 0 | |a Gender issues and consumer behavior |c Janeen Arnold Costa, ed. |
| 264 | 1 | |a Thousand Oaks u.a. |b Sage Publ. |c 1994 | |
| 300 | |a VIII, 235 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Consommateurs - Comportement | |
| 650 | 7 | |a Consumentengedrag |2 gtt | |
| 650 | 4 | |a Consumo (Economía política) | |
| 650 | 4 | |a Différences entre sexes | |
| 650 | 7 | |a Sekseverschillen |2 gtt | |
| 650 | 4 | |a Sexo, Diferencia de | |
| 650 | 4 | |a Geschlechtsunterschied | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Sex differences | |
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-006578682 | |
Datensatz im Suchindex
| _version_ | 1817952812657541120 |
|---|---|
| adam_text |
Contents
Preface vii
1. Introduction
Janeen Arnold Costa 1
2. Gender and Genre in the Interpretation
of Advertising Text
Barbara B. Stern and Morris B. Holbrook 11
3. Gender Identity in the Indian Context: A Sociocultural
Construction of the Female Consumer
Alladi Venkatesh 42
4. On Gender Differences in Eating Behavior
as Compensatory Consumption
Suzanne C. Grunert 63
% 5. Masculinity and the Consumption of Organized Sports
Eileen Fischer and Brenda Gainer 84
6. The Measurement of Social Comparison
to Advertising Models: A Gender Gap Revealed
Mary C. Martin and Patricia F. Kennedy 104
7. Division of Financial Responsibility in Baby Boomer
Couples: Routine Tasks Versus Investments
George S. Bobinski, Jr., and Amardeep Assar 125
8. Children's Apprehension and Comprehension:
Gender Influences on Computer Literacy and
Attitude Structures Toward Personal Computers
Gary ]. Bamossy and Paul G. W. Jansen 142
t9. Construction of a Meaningful Wedding: Differences in
the Priorities of Brides and Grooms
Tina M. Lowrey and Cele Otnes 164
10. Gender Dimensions of the Alphabetic Characters
With Implications for Branding
Teresa M. Pavia and Janeen Arnold Costa 184
« .11. Gender and Consumption: Transcending the Feminine?
* A. Fuat Firat 205
About the Authors 229 |
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| dewey-full | 658.8/348 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/348 |
| dewey-search | 658.8/348 |
| dewey-sort | 3658.8 3348 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Soziologie Psychologie Wirtschaftswissenschaften |
| format | Book |
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| indexdate | 2024-12-09T09:01:45Z |
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| isbn | 0803953232 0803953240 |
| language | English |
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| physical | VIII, 235 S. Ill., graph. Darst. |
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| spelling | Gender issues and consumer behavior Janeen Arnold Costa, ed. Thousand Oaks u.a. Sage Publ. 1994 VIII, 235 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Consommateurs - Comportement Consumentengedrag gtt Consumo (Economía política) Différences entre sexes Sekseverschillen gtt Sexo, Diferencia de Geschlechtsunterschied Consumer behavior Sex differences Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Geschlechtsunterschied (DE-588)4071781-1 gnd rswk-swf Geschlecht (DE-588)4020547-2 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content (DE-588)1071861417 Konferenzschrift gnd-content Verbraucherverhalten (DE-588)4062644-1 s Geschlecht (DE-588)4020547-2 s DE-604 Geschlechtsunterschied (DE-588)4071781-1 s Costa, Janeen A. Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006578682&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Gender issues and consumer behavior Consommateurs - Comportement Consumentengedrag gtt Consumo (Economía política) Différences entre sexes Sekseverschillen gtt Sexo, Diferencia de Geschlechtsunterschied Consumer behavior Sex differences Verbraucherverhalten (DE-588)4062644-1 gnd Geschlechtsunterschied (DE-588)4071781-1 gnd Geschlecht (DE-588)4020547-2 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4071781-1 (DE-588)4020547-2 (DE-588)4143413-4 (DE-588)1071861417 |
| title | Gender issues and consumer behavior |
| title_auth | Gender issues and consumer behavior |
| title_exact_search | Gender issues and consumer behavior |
| title_full | Gender issues and consumer behavior Janeen Arnold Costa, ed. |
| title_fullStr | Gender issues and consumer behavior Janeen Arnold Costa, ed. |
| title_full_unstemmed | Gender issues and consumer behavior Janeen Arnold Costa, ed. |
| title_short | Gender issues and consumer behavior |
| title_sort | gender issues and consumer behavior |
| topic | Consommateurs - Comportement Consumentengedrag gtt Consumo (Economía política) Différences entre sexes Sekseverschillen gtt Sexo, Diferencia de Geschlechtsunterschied Consumer behavior Sex differences Verbraucherverhalten (DE-588)4062644-1 gnd Geschlechtsunterschied (DE-588)4071781-1 gnd Geschlecht (DE-588)4020547-2 gnd |
| topic_facet | Consommateurs - Comportement Consumentengedrag Consumo (Economía política) Différences entre sexes Sekseverschillen Sexo, Diferencia de Geschlechtsunterschied Consumer behavior Sex differences Verbraucherverhalten Geschlecht Aufsatzsammlung Konferenzschrift |
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