Relationship marketing: bringing quality, customer service and marketing together
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Butterworth-Heinemann
1994
|
| Ausgabe: | Repr. |
| Schriftenreihe: | Marketing series : Professional development
|
| Schlagworte: | |
| Beschreibung: | VIII, 204 S. graph. Darst. |
| ISBN: | 0750609788 |
Internformat
MARC
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| 100 | 1 | |a Christopher, Martin |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Relationship marketing |b bringing quality, customer service and marketing together |c Martin Christopher, Adrian Payne and David Ballantyne |
| 250 | |a Repr. | ||
| 264 | 1 | |a Oxford |b Butterworth-Heinemann |c 1994 | |
| 300 | |a VIII, 204 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Marketing series : Professional development | |
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| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804124263532199936 |
|---|---|
| any_adam_object | |
| author | Christopher, Martin Payne, Adrian Ballantyne, David |
| author_GND | (DE-588)14114162X |
| author_facet | Christopher, Martin Payne, Adrian Ballantyne, David |
| author_role | aut aut aut |
| author_sort | Christopher, Martin |
| author_variant | m c mc a p ap d b db |
| building | Verbundindex |
| bvnumber | BV009902511 |
| classification_rvk | QP 321 QP 600 QP 620 |
| ctrlnum | (OCoLC)634595836 (DE-599)BVBBV009902511 |
| discipline | Wirtschaftswissenschaften |
| edition | Repr. |
| format | Book |
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| id | DE-604.BV009902511 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:42:53Z |
| institution | BVB |
| isbn | 0750609788 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006557872 |
| oclc_num | 634595836 |
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| physical | VIII, 204 S. graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| series2 | Marketing series : Professional development |
| spelling | Christopher, Martin Verfasser aut Relationship marketing bringing quality, customer service and marketing together Martin Christopher, Adrian Payne and David Ballantyne Repr. Oxford Butterworth-Heinemann 1994 VIII, 204 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing series : Professional development Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Qualitätssicherung (DE-588)4126457-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Servicepolitik (DE-588)4234502-9 gnd rswk-swf Marketing (DE-588)4037589-4 s Qualitätssicherung (DE-588)4126457-5 s Servicepolitik (DE-588)4234502-9 s DE-604 Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s 1\p DE-604 Payne, Adrian Verfasser aut Ballantyne, David Verfasser (DE-588)14114162X aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Christopher, Martin Payne, Adrian Ballantyne, David Relationship marketing bringing quality, customer service and marketing together Beziehungsmanagement (DE-588)4326109-7 gnd Qualitätssicherung (DE-588)4126457-5 gnd Marketing (DE-588)4037589-4 gnd Kundenmanagement (DE-588)4236865-0 gnd Servicepolitik (DE-588)4234502-9 gnd |
| subject_GND | (DE-588)4326109-7 (DE-588)4126457-5 (DE-588)4037589-4 (DE-588)4236865-0 (DE-588)4234502-9 |
| title | Relationship marketing bringing quality, customer service and marketing together |
| title_auth | Relationship marketing bringing quality, customer service and marketing together |
| title_exact_search | Relationship marketing bringing quality, customer service and marketing together |
| title_full | Relationship marketing bringing quality, customer service and marketing together Martin Christopher, Adrian Payne and David Ballantyne |
| title_fullStr | Relationship marketing bringing quality, customer service and marketing together Martin Christopher, Adrian Payne and David Ballantyne |
| title_full_unstemmed | Relationship marketing bringing quality, customer service and marketing together Martin Christopher, Adrian Payne and David Ballantyne |
| title_short | Relationship marketing |
| title_sort | relationship marketing bringing quality customer service and marketing together |
| title_sub | bringing quality, customer service and marketing together |
| topic | Beziehungsmanagement (DE-588)4326109-7 gnd Qualitätssicherung (DE-588)4126457-5 gnd Marketing (DE-588)4037589-4 gnd Kundenmanagement (DE-588)4236865-0 gnd Servicepolitik (DE-588)4234502-9 gnd |
| topic_facet | Beziehungsmanagement Qualitätssicherung Marketing Kundenmanagement Servicepolitik |
| work_keys_str_mv | AT christophermartin relationshipmarketingbringingqualitycustomerserviceandmarketingtogether AT payneadrian relationshipmarketingbringingqualitycustomerserviceandmarketingtogether AT ballantynedavid relationshipmarketingbringingqualitycustomerserviceandmarketingtogether |