Secret formula: how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
New York
Harper Collins
1994
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XII, 500, [32] S. Ill. |
| ISBN: | 0887306721 |
Internformat
MARC
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| 100 | 1 | |a Allen, Frederick |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Secret formula |b how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world |c Frederick Allen |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a New York |b Harper Collins |c 1994 | |
| 300 | |a XII, 500, [32] S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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Datensatz im Suchindex
| _version_ | 1804124257671708672 |
|---|---|
| adam_text | Contents
Acknowledgments ix
Introduction Red Scare 1
Chapter 1 Stirrings 18
Chapter 2 Dope 40
Chapter 3 Dobbs 66
Chapter 4 Bottled Up Anger 101
Chapter 5 Get Your Readiness 130
Chapter 6 Short Sales 170
Chapter 7 Pepsi 206
Chapter 8 War 245
Chapter 9 Black and White 279
Chapter 10 Politics 318
Chapter 11 Octogenarians! 355
Chapter 12 New Coke 388
Notes 427
Bibliography 473
Index 477
Photographs follow page 260.
|
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| edition | 1. ed. |
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| id | DE-604.BV009897514 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:42:48Z |
| institution | BVB |
| isbn | 0887306721 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006554474 |
| oclc_num | 644905223 |
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| owner_facet | DE-12 DE-19 DE-BY-UBM DE-188 |
| physical | XII, 500, [32] S. Ill. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Harper Collins |
| record_format | marc |
| spelling | Allen, Frederick Verfasser aut Secret formula how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world Frederick Allen 1. ed. New York Harper Collins 1994 XII, 500, [32] S. Ill. txt rdacontent n rdamedia nc rdacarrier The Coca-Cola Company (DE-588)5155961-4 gnd rswk-swf Geschichte (DE-588)4020517-4 gnd rswk-swf The Coca-Cola Company (DE-588)5155961-4 b Geschichte (DE-588)4020517-4 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006554474&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Allen, Frederick Secret formula how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world The Coca-Cola Company (DE-588)5155961-4 gnd Geschichte (DE-588)4020517-4 gnd |
| subject_GND | (DE-588)5155961-4 (DE-588)4020517-4 |
| title | Secret formula how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world |
| title_auth | Secret formula how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world |
| title_exact_search | Secret formula how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world |
| title_full | Secret formula how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world Frederick Allen |
| title_fullStr | Secret formula how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world Frederick Allen |
| title_full_unstemmed | Secret formula how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world Frederick Allen |
| title_short | Secret formula |
| title_sort | secret formula how brilliant marketing and relentless salesmanship made coca cola the best known product in the world |
| title_sub | how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world |
| topic | The Coca-Cola Company (DE-588)5155961-4 gnd Geschichte (DE-588)4020517-4 gnd |
| topic_facet | The Coca-Cola Company Geschichte |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006554474&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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