Ethical marketing decisions: the higher road
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston u.a.
Allyn and Bacon
1994
|
| Ausgabe: | 3. [Dr.] |
| Schlagworte: | |
| Beschreibung: | XIV, 322 S. Ill., graph. Darst. |
| ISBN: | 0205136273 |
Internformat
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| 100 | 1 | |a Laczniak, Gene R. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Ethical marketing decisions |b the higher road |c Gene R. Laczniak ; Patrick E. Murphy |
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Datensatz im Suchindex
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| author | Laczniak, Gene R. Murphy, Patrick E. |
| author_facet | Laczniak, Gene R. Murphy, Patrick E. |
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| edition | 3. [Dr.] |
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| id | DE-604.BV009896662 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:42:46Z |
| institution | BVB |
| isbn | 0205136273 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006553726 |
| oclc_num | 634545846 |
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| physical | XIV, 322 S. Ill., graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Allyn and Bacon |
| record_format | marc |
| spelling | Laczniak, Gene R. Verfasser aut Ethical marketing decisions the higher road Gene R. Laczniak ; Patrick E. Murphy 3. [Dr.] Boston u.a. Allyn and Bacon 1994 XIV, 322 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmensethik (DE-588)4202404-3 gnd rswk-swf Marketing (DE-588)4037589-4 s Unternehmensethik (DE-588)4202404-3 s DE-604 Murphy, Patrick E. Verfasser aut |
| spellingShingle | Laczniak, Gene R. Murphy, Patrick E. Ethical marketing decisions the higher road Marketing (DE-588)4037589-4 gnd Unternehmensethik (DE-588)4202404-3 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4202404-3 |
| title | Ethical marketing decisions the higher road |
| title_auth | Ethical marketing decisions the higher road |
| title_exact_search | Ethical marketing decisions the higher road |
| title_full | Ethical marketing decisions the higher road Gene R. Laczniak ; Patrick E. Murphy |
| title_fullStr | Ethical marketing decisions the higher road Gene R. Laczniak ; Patrick E. Murphy |
| title_full_unstemmed | Ethical marketing decisions the higher road Gene R. Laczniak ; Patrick E. Murphy |
| title_short | Ethical marketing decisions |
| title_sort | ethical marketing decisions the higher road |
| title_sub | the higher road |
| topic | Marketing (DE-588)4037589-4 gnd Unternehmensethik (DE-588)4202404-3 gnd |
| topic_facet | Marketing Unternehmensethik |
| work_keys_str_mv | AT laczniakgener ethicalmarketingdecisionsthehigherroad AT murphypatricke ethicalmarketingdecisionsthehigherroad |