The new icons?: the art of television advertising
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Toronto u.a.
Univ. of Toronto Press
1994
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 270 S. Ill. |
| ISBN: | 0802029280 0802074286 |
Internformat
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| 245 | 1 | 0 | |a The new icons? |b the art of television advertising |c Paul Rutherford |
| 264 | 1 | |a Toronto u.a. |b Univ. of Toronto Press |c 1994 | |
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| 650 | 7 | |a Message publicitaire |2 rasuqam | |
| 650 | 7 | |a Publicité commerciale |2 rasuqam | |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
List of Photographs vii
Acknowledgments ix
Introduction: Ads as Art 3
1 The First Clios (1948 58) 10
In the Beginning
Hard Sell/Soft Sell
Exploring the Affluent Society
On Materialism
2 Studies in American Excellence 37
Living in Marlboro Country (1963 71)
Coca Cola s America (1969 82)
Pepsi s New Generation (1984 6)
About Campaigns
3 Art in the Service of Commerce 59
The Creative Revolution
The Young Rubicam Collection
Britain s Creative Breakthrough
The Canadian Accent
A Postmodern Form?
I
vi
4 Reading the Bessies 104
Identities :
Everyday life
Tradition, Nature, and Modernity
The Gospel of Consumption
5 The Cannes Lions, Etc. (1984 92) 136
Apple s 1984
The World s Best Commercials ?
Sex, Laughs, and Rock n Roll
Images of Products
6 The Captivated Viewer and Other Tales 169
A Marketing Tool?
Making Popular Culture
The Active Viewer
Afterword: Travels in Europe (October 1992) 198
Appendix: How to View Commercials 217
Listing of Commercials 217
Sources 239
Index 253
List of Photographs
1.1: Can You Be Sure ...? (Westinghouse Refrigerator) 16
1.2: The Great A B Race (Bufferin) 18
1.3: The Great A B Race (Bufferin) 19
1.4: Life of a Baby (Pet Milk) 20
1.5: They Oughta Advertise (Chevron Gasoline) 23
1.6: Boy Meets Impala (Chevrolet Impala) 25
1.7: Meef Mr. Clean* (Mr. Clean All Purpose Cleaner) 27
1.8: Killer Raid (Raid) 29
1.9: Look, Ma! (Crest Toothpaste) 31
3.1: The 1949 Auto Show (Volkswagen U.S.A.) 64
3.2: Snoivplow (Volkswagen U.S.A.) 66
3.3: Birds (Eastern Airlines) 73
3.4: Casino Changes (Volkswagen U.K.) 82
3.5: Girls (British Caledonia) 84
3.6: Cabin (British Caledonia) 86
3.7: Obsession (Rose Brand Pickles) 92
3.8: Reunion (London Life Insurance) 93
3.9: The Smiling Campaign (Labatt s Blue) 94
viii
3.10: The Pity Campaign (Red Rose Tea) 95
3.11: Pizza Golfer (Speedy Muffler King) 97
4.1: Years Years (Levi s Pantomime Jeans) 106
4.2: Family (Kraft Crackerbarrel Cheese) 122
4.3: Chunky Challenge (Campbell Soups) 125
4.4: Bodypaint (Black Label Beer) 128
4.5: The Black Label Campaign (Black Label Beer) 129
5.1: Le lion et la lionne (Perrier) 150
5.2: Laundromat (Bass Black Label Beer) 161
5.3: Creaks Great Idea (K Shoes) 163
Appendix: Global
A.I: The huge lips 208
A.2: The eye 209
A.3: A joyful meeting 210
A.4: The happy face of humanity 211
|
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| author | Rutherford, Paul 1944- |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
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| dewey-search | 659.14/3 20 659.14/3 |
| dewey-sort | 3659.14 13 220 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
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| id | DE-604.BV009893850 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:42:43Z |
| institution | BVB |
| isbn | 0802029280 0802074286 |
| language | English |
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| physical | X, 270 S. Ill. |
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| spelling | Rutherford, Paul 1944- Verfasser (DE-588)172350573 aut The new icons? the art of television advertising Paul Rutherford Toronto u.a. Univ. of Toronto Press 1994 X, 270 S. Ill. txt rdacontent n rdamedia nc rdacarrier Advertenties gtt Message publicitaire rasuqam Publicité commerciale rasuqam Publicité télévisée Publicité télévisée rasuqam Televisie gtt Television advertising Werbesendung (DE-588)4189638-5 gnd rswk-swf Fernsehsendung (DE-588)4016842-6 gnd rswk-swf Werbesendung (DE-588)4189638-5 s Fernsehsendung (DE-588)4016842-6 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006551311&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Rutherford, Paul 1944- The new icons? the art of television advertising Advertenties gtt Message publicitaire rasuqam Publicité commerciale rasuqam Publicité télévisée Publicité télévisée rasuqam Televisie gtt Television advertising Werbesendung (DE-588)4189638-5 gnd Fernsehsendung (DE-588)4016842-6 gnd |
| subject_GND | (DE-588)4189638-5 (DE-588)4016842-6 |
| title | The new icons? the art of television advertising |
| title_auth | The new icons? the art of television advertising |
| title_exact_search | The new icons? the art of television advertising |
| title_full | The new icons? the art of television advertising Paul Rutherford |
| title_fullStr | The new icons? the art of television advertising Paul Rutherford |
| title_full_unstemmed | The new icons? the art of television advertising Paul Rutherford |
| title_short | The new icons? |
| title_sort | the new icons the art of television advertising |
| title_sub | the art of television advertising |
| topic | Advertenties gtt Message publicitaire rasuqam Publicité commerciale rasuqam Publicité télévisée Publicité télévisée rasuqam Televisie gtt Television advertising Werbesendung (DE-588)4189638-5 gnd Fernsehsendung (DE-588)4016842-6 gnd |
| topic_facet | Advertenties Message publicitaire Publicité commerciale Publicité télévisée Televisie Television advertising Werbesendung Fernsehsendung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006551311&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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