Doing business in the European Union:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
1994
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VIII, 234 S. graph. Darst., Kt. |
| ISBN: | 0749413239 |
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Datensatz im Suchindex
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|---|---|
| adam_text |
CONTENTS
List of Figures ix
List of Tables x
Preface to the First Edition xii
Preface to the Second Edition xiii
Preface to the Third Edition xiv
Acknowledgements xv
PART 1: PREPARING FOR SUCCESS IN THE SINGLE
EUROPEAN MARKET
Introduction 3
European elections 7
1 International Marketing ™
Why go abroad? 10
The promotion of global products 15
Useful addresses 16
2 The European Union The Story So Far 17
Historical background I8
The decision making bodies 22
The legal processes 25
Useful addresses 28
3 Marketing Opportunities in a United Europe 31
Which industries stand to win? 32
4 Strategies for Competing in the European Union 37
The current scene 37
The impact on businesses in the EU 40
Finance from the EU 42
Help from the EU for small to medium sized
enterprises *°
A strategic checklist for the Single Market 48
Appendix 4°
5 The European Consumer 51
Population structure ***
Consumption and prices 52
Consumer protection ^
vi Contents
Advertising 57
Contract law and direct selling 59
Credit 59
Social change and its impact on European marketing 59
6 The Unspoken Word 62
Facial expressions 63
Some European contrasts 65
7 On Europe, East and West 67
Albania 71 Bulgaria 72 Czech and Slovak Federal
Republic 74 Hungary 75 Poland 77 Romania 79
PART 2: A COUNTRY BY COUNTRY GUIDE
8 Belgium 85
Introduction 85 Making the appointment 86 The meeting
86 Entertaining 87 Women in business 88 Working hours
and public holidays 88 Letter writing 89 Marketing 89
Consumer preferences/differences 90 Establishing a
business 92 Useful addresses 94
9 Denmark 97
Introduction 97 Making the appointment 97 The meeting
98 Entertaining 98 Women in business 100 Working
hours and public holidays 100 Letter writing 101
Marketing 101 Consumer preferences/differences 103
Establishing a business 104 Useful addresses 106
10 France 108
Introduction 108 Making the appointment 109 The
meeting 110 Entertaining 110 Women in business 112
Working hours and public holidays 112 Letter writing
113 Marketing 114 Consumer preferences/differences 115
Establishing a business 117 Useful addresses 119
11 Germany 122
Introduction 122 Making the appointment 123 The
meeting 124 Entertaining 124 Women in business 126
Working hours and public holidays 126 Letter writing
127 Marketing 127 Consumer preferences/differences 129
Establishing a business 130 Useful addresses 133
Contents vii
12 Greece 137
Introduction 137 Making the appointment 138 The
meeting 138 Entertaining 139 Women in business 140
Working hours and public holidays 140 Letter writing
141 Marketing 141 Consumer preferences/differences 143
Establishing a business 143 Useful addresses 144
13 Ireland 147
Introduction 147 Making the appointment 148 The
meeting 148 Entertaining 149 Women in business 150
Working hours and public holidays 150 Letter writing
151 Marketing 151 Consumer preferences/differences 152
Establishing a business 153 Useful addresses 155
14 Italy 157
Introduction 157 Making the appointment 158 The
meeting 158 Entertaining 159 Women in business 160
Working hours and public holidays 161 Letter writing
161 Marketing 162 Consumer preferences/differences 164
Establishing a business 165 Useful addresses 166
15 Luxembourg 170
Introduction 170 Making the appointment 171 The
meeting 171 Entertaining 171 Women in business 173
Working hours and public holidays 173 Letter writing
173 Marketing 173 Consumer preferences/differences 174
Establishing a business 174 Useful addresses 176
16 The Netherlands 177
Introduction 177 Making the appointment 178 The
meeting 178 Entertaining 179 Women in business 180
Working hours and public holidays 181 Letter writing
181 Marketing 182 Consumer preferences/differences 184
Establishing a business 185 Useful addresses 188
17 Portugal 190
Introduction 190 Making the appointment 191 The
meeting 191 Entertaining 192 Women in business 193
Working hours and public holidays 193 Letter writing
194 Marketing 195 Consumer preferences/differences 196
Establishing a business 197 Useful addresses 199
18 Spain 201
Introduction 201 Making the appointment 201 The
meeting 202 Entertaining 203 Women in business 204
viii Contents
Working hours and public holidays 205 Letter writing
205 Marketing 206 Consumer preferences/differences 207
Establishing a business 209 Useful addresses 210
19 TTie United Kingdom 212
Introduction 212 Making the appointment 212 The
meeting 214 Entertaining 214 Women in business 217
Working hours and public holidays 217 Letter writing
217 Marketing 218 Consumer preferences/differences 221
Establishing a business 222 Useful addresses 224
Index 227
LIST OF FIGURES
Figure 2.1 The enactment of an EU Directive 26
Figure 4.1 The 'Golden Triangle' of the EU 38
Figure 5.1 Comparative consumption patterns across the EU 54
LIST OF TABLES
Table A Five EC countries' infrastructure scoring 4
Table B Infrastructure ratings of five EC countries 4
Table C Motor components supplier 6
Table 1.1 Percentage of adults speaking European languages 12
Table 1.2 Entry strategy guide 14
Table 1.3 Translation absurdities 15
Table 2.1 Comparative GNP 21
Table 5.1 Comparative prices for a basket of consumer
goods and services 53
Table 6.1 Expressions and their meanings 63
Table 7.1 For and Against the Maastricht Treaty 81
Table 8.1 Socio economic grading Belgium 89
Table 8.2 Media spend in Belgium 89
Table 8.3 Spend categories in Belgium 90
Table 8.4 Belgian household spend 91
Table 9.1 Advertising spend in Denmark 102
Table 9.2 Danish consumer spend 102
Table 10.1 Population by social grade 114
Table 10.2 Media spend in France 114
Table 10.3 Key spend categories in France 115
Table 10.4 French household spend 116
Table 11.1 Media spend in Germany 128
Table 11.2 Key categories spend in Germany 128
Table 11.3 Household spend in Germany 129
Table 12.1 Socio economic profile in Greece 142
Table 12.2 Marketing spend in Greece 142
Table 12.3 Spend rankings in Greece 142
Table 13.1 Socio economic breakdown in the Republic of
Ireland 151
Table 13.2 Media spend in Ireland 152
Table 13.3 Key spend rankings in Ireland 152
Table 14.1 Socio economic grading in Italy 162
Table 14.2 Marketing spend in Italy 163
Table 14.3 Key categories spend in Italy 163
Table 14.4 Italian household spend 164
Table 16.1 Mastery of language 177
Table 16.2 Consumer classification in percentage of
population in the Netherlands 182 |
| any_adam_object | 1 |
| author | Gibbs, Paul |
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| dewey-search | 337.142 650.094 |
| dewey-sort | 3337.142 |
| dewey-tens | 330 - Economics 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
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| geographic | European Union countries - Commerce Europese Unie gtt Europäische Gemeinschaften. Mitgliedsstaaten Europäische Union. Mitgliedsstaaten European Economic Community countries Commerce Europäische Gemeinschaften Mitgliedsstaaten (DE-588)4058392-2 gnd |
| geographic_facet | European Union countries - Commerce Europese Unie Europäische Gemeinschaften. Mitgliedsstaaten Europäische Union. Mitgliedsstaaten European Economic Community countries Commerce Europäische Gemeinschaften Mitgliedsstaaten |
| id | DE-604.BV009884392 |
| illustrated | Illustrated |
| indexdate | 2025-01-02T09:05:44Z |
| institution | BVB |
| isbn | 0749413239 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006545223 |
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| owner_facet | DE-703 |
| physical | VIII, 234 S. graph. Darst., Kt. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Gibbs, Paul Verfasser aut Doing business in the European Union Paul Gibbs 3. ed. London Kogan Page 1994 VIII, 234 S. graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Europäische Union Europäische Union (DE-588)5098525-5 gnd rswk-swf Europäische Gemeinschaften (DE-588)35439-9 gnd rswk-swf Bedrijfsleven gtt Handelsgebruiken gtt Unternehmen Business enterprises European Economic Community countries Business enterprises, Foreign European Economic Community countries Kontaktpflege (DE-588)4165133-9 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Wirtschaft (DE-588)4066399-1 gnd rswk-swf Auslandsgeschäft (DE-588)4003763-0 gnd rswk-swf Binnenmarkt (DE-588)4145576-9 gnd rswk-swf European Union countries - Commerce Europese Unie gtt Europäische Gemeinschaften. Mitgliedsstaaten Europäische Union. Mitgliedsstaaten European Economic Community countries Commerce Europäische Gemeinschaften Mitgliedsstaaten (DE-588)4058392-2 gnd rswk-swf Europäische Gemeinschaften (DE-588)35439-9 b Binnenmarkt (DE-588)4145576-9 s DE-604 Europäische Gemeinschaften Mitgliedsstaaten (DE-588)4058392-2 g Auslandsgeschäft (DE-588)4003763-0 s Wirtschaft (DE-588)4066399-1 s Europäische Union (DE-588)5098525-5 b Kontaktpflege (DE-588)4165133-9 s Unternehmen (DE-588)4061963-1 s 1\p DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006545223&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Gibbs, Paul Doing business in the European Union Europäische Union Europäische Union (DE-588)5098525-5 gnd Europäische Gemeinschaften (DE-588)35439-9 gnd Bedrijfsleven gtt Handelsgebruiken gtt Unternehmen Business enterprises European Economic Community countries Business enterprises, Foreign European Economic Community countries Kontaktpflege (DE-588)4165133-9 gnd Unternehmen (DE-588)4061963-1 gnd Wirtschaft (DE-588)4066399-1 gnd Auslandsgeschäft (DE-588)4003763-0 gnd Binnenmarkt (DE-588)4145576-9 gnd |
| subject_GND | (DE-588)5098525-5 (DE-588)35439-9 (DE-588)4165133-9 (DE-588)4061963-1 (DE-588)4066399-1 (DE-588)4003763-0 (DE-588)4145576-9 (DE-588)4058392-2 |
| title | Doing business in the European Union |
| title_auth | Doing business in the European Union |
| title_exact_search | Doing business in the European Union |
| title_full | Doing business in the European Union Paul Gibbs |
| title_fullStr | Doing business in the European Union Paul Gibbs |
| title_full_unstemmed | Doing business in the European Union Paul Gibbs |
| title_short | Doing business in the European Union |
| title_sort | doing business in the european union |
| topic | Europäische Union Europäische Union (DE-588)5098525-5 gnd Europäische Gemeinschaften (DE-588)35439-9 gnd Bedrijfsleven gtt Handelsgebruiken gtt Unternehmen Business enterprises European Economic Community countries Business enterprises, Foreign European Economic Community countries Kontaktpflege (DE-588)4165133-9 gnd Unternehmen (DE-588)4061963-1 gnd Wirtschaft (DE-588)4066399-1 gnd Auslandsgeschäft (DE-588)4003763-0 gnd Binnenmarkt (DE-588)4145576-9 gnd |
| topic_facet | Europäische Union Europäische Gemeinschaften Bedrijfsleven Handelsgebruiken Unternehmen Business enterprises European Economic Community countries Business enterprises, Foreign European Economic Community countries Kontaktpflege Wirtschaft Auslandsgeschäft Binnenmarkt European Union countries - Commerce Europese Unie Europäische Gemeinschaften. Mitgliedsstaaten Europäische Union. Mitgliedsstaaten European Economic Community countries Commerce Europäische Gemeinschaften Mitgliedsstaaten |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006545223&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT gibbspaul doingbusinessintheeuropeanunion |