European retailing's vanishing borders:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Westport, Conn. u.a.
Quorum Books
1994
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VII, 232 S. graph. Darst. |
| ISBN: | 089930818X |
Internformat
MARC
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| 245 | 1 | 0 | |a European retailing's vanishing borders |c Brenda Sternquist and Madhav Kacker |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Westport, Conn. u.a. |b Quorum Books |c 1994 | |
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| 336 | |b txt |2 rdacontent | ||
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Datensatz im Suchindex
| _version_ | 1820127390955732992 |
|---|---|
| adam_text |
Contents
Acknowledgments ix
Chapter 1 Internationalization of Retailing—An Overview 1
The Flow of Retailing Concepts/Techniques across
Countries 2
The Economic Rationale of International Involvement 3
The International Involvement of European Retailers 4
Chapter 2 Europe 1992: Economic and Political Trends 17
Trends within the European Community 18
The Eastern Bloc 19
Privatization 20
The Political Complexion of Europe 21
The Emergence of the Euroconsumer 23
Chapter 3 Retailing in Europe: Great Britain, The
Netherlands, and Belgium 29
Great Britain 31
The Netherlands 47
Belgium 53
Case Studies 58
Chapter 4 Retailing in Germany and France 75
Germany 75
France 89
Case Studies 103
Chapter 5 Retailing in Europe: Spain, Italy, Greece, and
Portugal 115
Vj Contents
Spain 116
Italy 120
Greece 125
Portugal 127
Chapter 6 Retailing in Eastern Europe 131
Czechoslovakia 133
Hungary 136
Poland ' 140
Case Studies 145
Chapter 7 Motivations to Internationalize 151
The Colonial Expansion 151
Motivations for Intra Europe Expansion 152
Motivations for Transatlantic Expansion 153
Horizontal Extension 157
The Gravitation of Europe 1992 161
Chapter 8 Strategic Alliances in European Retailing 167
Characteristics of an Alliance 168
Functions 168
Recent Activities of Retail Alliances 170
Cross Shareholding among Members 171
Motivation 171
Future Trends 179
Chapter 9 Prognosis for the Future 183
The Character of Retail Internationalization 184
He Who Holds the Gold Makes the Rules 184
Euroconsumer: Myth or Reality? 185
Pan European Branding and Advertising 185
No Attraction to U.S. Lifestyle 186
Streamlining the Workforce 186
Canceling Out Communism 187
Technology 188
Legal Problems 188
Green Marketing 190
Private Label 191
Partnerships for Profit 191
Power to the Retailer 191
Electronic Data Interchange 191
Logistics Servicers Replace Wholesalers 192
International Franchising 193
Contents vii
Mergers and Alliances 193
Industry Representation within EC 194
Europe 2000 195
Appendix: Case Studies 197
Index 225 |
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| spelling | Sternquist, Brenda Verfasser aut European retailing's vanishing borders Brenda Sternquist and Madhav Kacker 1. publ. Westport, Conn. u.a. Quorum Books 1994 VII, 232 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Europäische Union Europäische Union (DE-588)5098525-5 gnd rswk-swf Detailhandel gtt Retail trade Europe, Eastern Retail trade European Economic Community countries Einzelhandel (DE-588)4127747-8 gnd rswk-swf Internationalisierung (DE-588)4162106-2 gnd rswk-swf Europese Unie gtt Europäische Gemeinschaften. Mitgliedsstaaten Europe, Eastern Commerce European Economic Community countries Commerce Europa (DE-588)4015701-5 gnd rswk-swf Europa (DE-588)4015701-5 g Einzelhandel (DE-588)4127747-8 s DE-604 Europäische Union (DE-588)5098525-5 b Internationalisierung (DE-588)4162106-2 s Kacker, Madhav P. Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006543934&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Sternquist, Brenda Kacker, Madhav P. European retailing's vanishing borders Europäische Union Europäische Union (DE-588)5098525-5 gnd Detailhandel gtt Retail trade Europe, Eastern Retail trade European Economic Community countries Einzelhandel (DE-588)4127747-8 gnd Internationalisierung (DE-588)4162106-2 gnd |
| subject_GND | (DE-588)5098525-5 (DE-588)4127747-8 (DE-588)4162106-2 (DE-588)4015701-5 |
| title | European retailing's vanishing borders |
| title_auth | European retailing's vanishing borders |
| title_exact_search | European retailing's vanishing borders |
| title_full | European retailing's vanishing borders Brenda Sternquist and Madhav Kacker |
| title_fullStr | European retailing's vanishing borders Brenda Sternquist and Madhav Kacker |
| title_full_unstemmed | European retailing's vanishing borders Brenda Sternquist and Madhav Kacker |
| title_short | European retailing's vanishing borders |
| title_sort | european retailing s vanishing borders |
| topic | Europäische Union Europäische Union (DE-588)5098525-5 gnd Detailhandel gtt Retail trade Europe, Eastern Retail trade European Economic Community countries Einzelhandel (DE-588)4127747-8 gnd Internationalisierung (DE-588)4162106-2 gnd |
| topic_facet | Europäische Union Detailhandel Retail trade Europe, Eastern Retail trade European Economic Community countries Einzelhandel Internationalisierung Europese Unie Europäische Gemeinschaften. Mitgliedsstaaten Europe, Eastern Commerce European Economic Community countries Commerce Europa |
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